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Business Translation Workshop
Learn how to turn your existing product idea or technology into more profitable innovation offerings. This free online video workshop teachs you both how to describe your invention so that others understand it's value and how to think about it's business potential. Do the FREE online workshop>
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TechMining101.com
One of our allianced connections - the Manufacturing Extension Partnership, a division of the National Instutute of Standards and Technology - has collected a short list of great sites for finding technologies to spark your open innovation efforts. See the full list>
Ready to be an Entrepreneur?
The Entrepreneurial Readiness Assessment survey that evaluates your personal readiness level as an entrepreneur. "As they say, many entrepreneurs have great ideas, but only those that combine them with the true ability to lead a business end up triumphant." Take the Assessment>
Understanding Patents,™ and ©
Patents,
Trademarks and Copyrights are an inventor's best friend for protecting
ideas. This is a great site for learning how they work and how to get
them. Visit Business.gov>
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Jump Start Your Business Brain
The Jump Start Your Brain Audio Book teaches you how to communicate your idea so that others understand it. Listen to Jump Start Your Business Brain>
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NEWEST ADDITION
Jump Start Your Marketing Brain
The
Jump Start Your Marketing Brain Learning Excerpts are, "50,000 volts of
ideas and advice designed to guide business owners and managers toward
smarter systems of marketing thinking.
Chapter 1: Marketing Strategy:
Marketing Strategy myths and misconceptions are exposed and NEW SYSTEMS
of strategic thinking are detailed in this extensive review of what
really drives marketing success. Download Marketing Strategy Excerpts >
Chapter 2: Marketing Message:
The focus here is on how to create more Meaningful Marketing Messages -
the kinds of markeitng messages that generate significant, sustained
success in the marketplace. Download Marketing Message Excerpts >
Chapter 3: Mindless Marketing:
Here you will find a collection of Persuasion Tricks that are very
effective at persuading customers to do that which they don't
consciously choose to do. Just understand that customers who come to
you mindlessly will also leave just as mindlessly. In effect, you are
renting customers. Download Mindless Marketing Excerpts >
"Nay-Say Proof" Your Idea
Chick Thompson
is one of the brightest minds in the world of innovation. If you're
looking for a keynote speaker on innovation, there are none better. HIs
e-book, "Yes, But..." is a classic or how to bullet-proof your idea
from the nay sayers. Download "Yes, But...">
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