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ASKEW! Enriching Activity for Consumer There are currently no reviews for this Innovation.
| ASKEW!
Enriching Activity for Consumer |
|
ASKEW! - Play You Can Be Proud Of! |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$1 |
$65,000 |
$560,000 |
5 of 5
Shipping & Selling
|
5 of 5
Granted Patent Claims
|
15 29 is
Average
|
| Low Support |
$930,000 |
$2.6 M |
$5.9 M |
| Medium Support |
$8.3 M |
$18.7 M |
$36.1 M |
| High Support |
$23.8 M |
$51.8 M |
$97.4 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$42.6 M |
$97.2 M |
$179.8 M |
1-2 yrs
|
$100k-$1M
|
ASKEW!
- Enriching Activity for Consumer
Final Decision Maker: United States Consumers
ASKEW! - Play You Can Be Proud Of! ASKEW! creates a friendly but competitive environment for connecting with or making friends. Together, players construct a mobile suspended in space that is different each time the game is played. The result is always interesting and can be left up as a sculpture when the game is over. The benefits are: Fun Fine motor skill development Sharpens concentration ASKEW! has a built in beauty that appeals to adults. They find that it is as fun to play for them as it is for children. For children the compelling appearance and challenge along with a sense of accomplishment, "I can do it", act as the draw.
| $26.00 for One Game | Seeking: Research, Purchase, Investment, Distribution, Manufacturing/R&D |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.033109.012 |
Page 1 of 5 |
Date Posted: 2009-04-07 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
100,376,762 |
50% |
2000 Census Data used with 2002 market data on quarterly spending indexes compiled from the consumer spending data from the Bureau of Labor Statistics Consumer Expenditure Survey.
|
| Revenue per First Purchase |
$26.00 |
90% |
Comsumers looking to buy a game will MOST LIKELY buy 1 Set. |
| % that will Repeat |
33% |
60% |
Review of 2007/2008/2009 sales records to individuals. People buy for themselves, like it, then buy as gift-FROM INTERVIEWS |
| Number of Annual Repeats |
2 |
60% |
Review of 2007/2008/2009 sales records to individuals. People buy for themselves, like it, then buy as gift-FROM INTERVIEWS |
| Revenue per Repeat Purchase |
$26.00 |
60% |
Review of 2007/2008/2009 sales records to individuals. People buy for themselves, like it, then buy as gift-FROM INTERVIEWS |
| Reseller (Trade) Margin |
50% |
30% |
|
| Producer Profit (EBITD) |
8% |
30% |
|
| |
| Innovation Status |
|
Development
Status |
5 of 5
Shipping & Selling
|
Packaging design needs work. Manufacturing process needs automation. Some component design development needed. |
| Cost to First Sale (remaining) |
$100k-$1M |
60% |
$70,000 automation cost/100,000 Marketing & Sales cost est./50,000 saleries/35,000 Misc for 2 year |
| Time to First Sale (remaining) |
1-2 yrs |
90% |
Company is running, producing and selling already. Idea to first sales was 1.5 year |
| Confidence in Concept Claims made in description |
90% |
Dr Toy-Best Product
Family Review Center-Gold Award
National Parenting Pub Awards-NAPPA Honors
Hasbro-Best Product,Inpex Invention Show
Winning Moves product testing |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
|
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.033109.012 |
Page 2 of 5 |
Date Posted: 2009-04-07 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$0.3 M |
Current GOAL |
$60,000 |
ASKEW! - Play You Can Be Proud Of! |
Inventor(s) Commentary:
Spin Off products:
ARTS ASKEW! A home product that promotes artistic expression.
ALL FALL DOWN ASKEW! An interactive children’s yard toy.
SPRUNG ASKEW! A version of the game incorporating springs into the pieces.
EXEC ASKEW! An Executive desk toy.
CIRCLES ASKEW! A version employing curves.
SCIENCE ASKEW! An interactive classroom educational model |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$65,000 |
$560,000 |
| Low Support |
$930,000 |
$2.6 M |
$5.9 M |
| Medium Support |
$8.3 M |
$18.7 M |
$36.1 M |
| High Support |
$23.8 M |
$51.8 M |
$97.4 M |
| Ultra High |
$42.6 M |
$97.2 M |
$179.8 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$210,000 |
$1.4 M |
| Low Support |
$3.0 M |
$6.6 M |
$12.8 M |
| Medium Support |
$27.5 M |
$45.5 M |
$75.0 M |
| High Support |
$76.5 M |
$126.1 M |
$202.1 M |
| Ultra High |
$143.0 M |
$235.7 M |
$378.0 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$88,000 |
$800,000 |
| Low Support |
$1.3 M |
$3.6 M |
$8.6 M |
| Medium Support |
$10.9 M |
$25.7 M |
$53.7 M |
| High Support |
$31.1 M |
$71.3 M |
$144.2 M |
| Ultra High |
$56.4 M |
$132.6 M |
$271.4 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$290,000 |
$1.9 M |
| Low Support |
$4.0 M |
$9.1 M |
$19.3 M |
| Medium Support |
$35.4 M |
$64.4 M |
$119.1 M |
| High Support |
$97.9 M |
$174.3 M |
$316.6 M |
| Ultra High |
$183.7 M |
$327.3 M |
$594.0 M |
|
| Listing #: USA.76.033109.012 |
Page 3 of 5 |
Date Posted: 2009-04-07 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.1% |
1.5% |
1.9% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$570 |
$1,500 |
$2,800 |
$4,400 |
| Low Support |
$9,400 |
$21,000 |
$37,000 |
$63,000 |
| Medium Support |
$69,000 |
$140,000 |
$240,000 |
$430,000 |
| High Support |
$190,000 |
$390,000 |
$640,000 |
$1.2 M |
| Ultra High Support |
$350,000 |
$720,000 |
$1.2 M |
$2.2 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 45112 - Hobby, Toy, and Game Stores |
| 42392 - Toy and Hobby Goods and Supplies Merchant Wholesa... |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| 7,178,805 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
5 |
| GRANTED Patents |
1 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.033109.012 |
Page 4 of 5 |
Date Posted: 2009-04-07 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$10,000 |
$89,000 |
| Low Support |
$150,000 |
$410,000 |
$930,000 |
| Medium Support |
$1.3 M |
$3.0 M |
$5.7 M |
| High Support |
$3.8 M |
$8.2 M |
$15.4 M |
| Ultra High |
$6.8 M |
$15.4 M |
$28.5 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$18,000 |
$160,000 |
| Low Support |
$260,000 |
$720,000 |
$1.7 M |
| Medium Support |
$2.3 M |
$5.3 M |
$10.1 M |
| High Support |
$6.7 M |
$14.6 M |
$27.4 M |
| Ultra High |
$12.0 M |
$27.3 M |
$50.6 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.033109.012 |
Page 5 of 5 |
Date Posted: 2009-04-07 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
