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Green Light Runner
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Green Light Runner
Safer traffic light changer for emergency responders
The only automatic traffic light changer for emergency response vehicles on the market that will be "hack" proofed.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $71,000 $1.1 M 1 of 5
In Development
3 of 5
Tactical Protection
24
29 is
Average
Low Support $830,000 $4.0 M $14.8 M
Medium Support $7.3 M $30.0 M $96.7 M
High Support $19.4 M $81.3 M $258.0 M Remaining Time & Cost to First Sale
Ultra High $36.7 M $152.2 M $498.5 M 1-2 yrs $10k-$100k
Green Light Runner - Safer traffic light changer for emergency responders
Final Decision Maker: Municipal Emergency Services Manager

The Green Light Runner automatically changes traffic lights to green for oncoming emergency vehicles.  This will reduce traffic accidents caused by emergency vehicles proceeding through red lights.  It will also reduce response time for these vehicles as they will not have to drastically reduce speed at these intersections.  Other products on the market use an infrared system that can be easily simulated and "hacked" by the general public.

$100 for 1 sending unit and 1 receiverSeeking: Purchase

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.032609.011 Page 1 of 5 Date Posted: 2009-04-08
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 100,000 30% There are 71,000 municipalities in the US and most would have ambulance, fire and police which would be a minimum of e per municipality. 
Revenue per First Purchase $1,000.00 30% each unit - receiver and transmitter would be around $100.00 per set. 
% that will Repeat 50% 30% Most municipalities would reorder if satisfied with the product. 
Number of Annual Repeats 3 30% As each municipality expands, additional u8nits would be needed. 
Revenue per Repeat Purchase $10,000.00 30% Average municipality would require at least 50 units. 
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 11% 30%  
 
Innovation Status
Development
Status
1 of 5
In Development
Concept stage only
Cost to First Sale (remaining) $10k-$100k 30% Sourcing equipment $ 10,000 Programming $ 50,000 Patent investigation etc. $ 15,000 Other costs $ 25,000
Time to First Sale (remaining) 1-2 yrs 30% Sourcing equipment 2 months Software development 6 months Prototype and Bata testing $ 4 months Production and selling 10 months 
Confidence in Concept Claims made in description 30% No research has been completed. 
Proprietary
Protection Status
3 of 5
Tactical Protection
Concept stage only, no protection has been completed 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

18%

24%

30%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.032609.011 Page 2 of 5 Date Posted: 2009-04-08
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $0.5 M
Photo can go here
Inventor(s) Commentary:
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $71,000 $1.1 M
Low Support $830,000 $4.0 M $14.8 M
Medium Support $7.3 M $30.0 M $96.7 M
High Support $19.4 M $81.3 M $258.0 M
Ultra High $36.7 M $152.2 M $498.5 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $130,000 $2.0 M
Low Support $1.6 M $7.6 M $27.4 M
Medium Support $13.9 M $56.7 M $175.8 M
High Support $38.0 M $149.1 M $486.6 M
Ultra High $70.3 M $292.0 M $924.5 M
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $130,000 $2.2 M
Low Support $1.5 M $7.6 M $29.8 M
Medium Support $12.1 M $56.0 M $194.4 M
High Support $32.8 M $154.4 M $522.5 M
Ultra High $66.1 M $299.8 M $986.5 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $4 $240,000 $4.2 M
Low Support $2.7 M $14.3 M $54.7 M
Medium Support $22.7 M $105.0 M $350.4 M
High Support $63.3 M $287.0 M $978.4 M
Ultra High $121.2 M $544.4 M $1.8 B
Listing #: USA.76.032609.011 Page 3 of 5 Date Posted: 2009-04-08
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 0.8% 1.2% 1.7%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $1,400 $3,900 $7,900 $12,000
Low Support $26,000 $68,000 $130,000 $200,000
Medium Support $180,000 $460,000 $860,000 $1.4 M
High Support $470,000 $1.2 M $2.3 M $3.6 M
Ultra High Support $920,000 $2.4 M $4.5 M $7.1 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% %
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33429 - Other Communications Equipment Manufacturing
 
 
 
 
Patent Numbers that apply to this Product/Service
 
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 0
GRANTED Patents 0
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.032609.011 Page 4 of 5 Date Posted: 2009-04-08
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $11,000 $170,000
Low Support $130,000 $640,000 $2.3 M
Medium Support $1.2 M $4.8 M $15.3 M
High Support $3.1 M $12.9 M $40.9 M
Ultra High $5.8 M $24.1 M $79.0 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $20,000 $300,000
Low Support $230,000 $1.1 M $4.2 M
Medium Support $2.0 M $8.4 M $27.2 M
High Support $5.5 M $22.9 M $72.5 M
Ultra High $10.3 M $42.8 M $140.2 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.032609.011 Page 5 of 5 Date Posted: 2009-04-08
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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