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Power Floss
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Power Floss
Supercharged, anti-plaque dental floss for all family
The first floss that reduces your number of visits to the dentist by better protecting teeth and gums than regular dental floss and brushing alone.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $63,000 $410,000 1 of 5
In Development
5 of 5
Granted Patent Claims
21
29 is
Average
Low Support $830,000 $1.9 M $3.8 M
Medium Support $7.5 M $13.8 M $22.4 M
High Support $21.2 M $37.7 M $60.8 M Remaining Time & Cost to First Sale
Ultra High $39.7 M $70.5 M $112.8 M 1-2 yrs $1M-$10M
Power Floss - Supercharged, anti-plaque dental floss for all family
Final Decision Maker: All family

Power Floss -- the supercharged dental floss that scares the plaque out of cavity-causing bacteria

Your overall health is linked to the health of your teeth.  Flossing is well known as an effective way to prevent cavities and improve gum and tooth health, but are you really getting what you need from your current dental floss? 

Power Floss
goes beyond mint-flavor by being the only floss to provide the plaque-busting power of Smile Shield -- a patented natural compound that keeps plaque-building bacteria from sticking to your teeth, resulting in a better cleaning than normal floss.

No stick means no plaque, and no plaque means you can feel better about what you are doing for your teeth.

$8.99 for 100 yardsSeeking: Purchase

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.032309.009 Page 1 of 5 Date Posted: 2009-04-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 105,000,000 30% number of US HH 
Revenue per First Purchase $8.99 30%  
% that will Repeat 40% 30%  
Number of Annual Repeats 4 30%  
Revenue per Repeat Purchase $8.99 30%  
Reseller (Trade) Margin 30% 30%  
Producer Profit (EBITD) 14% 30%  
 
Innovation Status
Development
Status
1 of 5
In Development
Cost to First Sale (remaining) $1M-$10M 30%
Time to First Sale (remaining) 1-2 yrs 40% A patent is granted, but production of the active ingredient may require some set-up time and a clinical study for validation of the claim may be required. 
Confidence in Concept Claims made in description 50% the patent was developed with an anti-plaque benefit in mind; some validation may be requires for more exact claim 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
The unique technology is a patented anti-adhesion, rhamnose-containing polysaccharide isolated from a bacterium. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

16%

21%

33%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.032309.009 Page 2 of 5 Date Posted: 2009-04-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal N/A Current GOAL N/A
Photo can go here
Inventor(s) Commentary:
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $63,000 $410,000
Low Support $830,000 $1.9 M $3.8 M
Medium Support $7.5 M $13.8 M $22.4 M
High Support $21.2 M $37.7 M $60.8 M
Ultra High $39.7 M $70.5 M $112.8 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $140,000 $830,000
Low Support $2.0 M $4.0 M $7.2 M
Medium Support $18.3 M $28.1 M $41.2 M
High Support $51.4 M $77.1 M $110.1 M
Ultra High $97.0 M $143.3 M $203.1 M
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $94,000 $650,000
Low Support $1.3 M $3.0 M $6.2 M
Medium Support $11.1 M $21.8 M $37.4 M
High Support $31.5 M $60.2 M $101.6 M
Ultra High $58.7 M $111.5 M $190.2 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $200,000 $1.3 M
Low Support $3.0 M $6.3 M $11.8 M
Medium Support $27.0 M $44.7 M $68.8 M
High Support $76.5 M $124.8 M $185.0 M
Ultra High $143.7 M $231.5 M $343.8 M
Listing #: USA.76.032309.009 Page 3 of 5 Date Posted: 2009-04-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.6% 2.1% 2.7%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $840 $2,100 $4,000 $6,400
Low Support $13,000 $28,000 $47,000 $84,000
Medium Support $100,000 $190,000 $290,000 $570,000
High Support $290,000 $520,000 $790,000 $1.5 M
Ultra High Support $540,000 $970,000 $1.5 M $2.9 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% %
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
44511 - Supermarkets and Other Grocery (except Convenienc...
44512 - Convenience Stores
44611 - Pharmacies and Drug Stores
44619 - Other Health and Personal Care Stores
 
Patent Numbers that apply to this Product/Service
 5985
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 100
GRANTED Patents 5
Licensing Deals SIGNED 0
Innovations that have SHIPPED 15
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.032309.009 Page 4 of 5 Date Posted: 2009-04-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $10,000 $64,000
Low Support $130,000 $300,000 $600,000
Medium Support $1.2 M $2.2 M $3.6 M
High Support $3.4 M $6.0 M $9.6 M
Ultra High $6.3 M $11.2 M $17.9 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $18,000 $110,000
Low Support $230,000 $540,000 $1.1 M
Medium Support $2.1 M $3.9 M $6.3 M
High Support $6.0 M $10.6 M $17.1 M
Ultra High $11.2 M $19.8 M $31.7 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.032309.009 Page 5 of 5 Date Posted: 2009-04-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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