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Smile Shield Dry Dog Chow Cleaner, healthier teeth for dogs There are currently no reviews for this Innovation.
| Smile Shield Dry Dog Chow
Cleaner, healthier teeth for dogs |
|
The first dog chow that keeps cavity-causing bacteria from sticking to teeth and forming damaging plaque without need for enzymes, abrasive scrubbing, or expensive vet cleanings. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$2 |
$300,000 |
$1.9 M |
1 of 5
In Development
|
5 of 5
Granted Patent Claims
|
32 29 is
Average
|
| Low Support |
$4.0 M |
$9.5 M |
$18.9 M |
| Medium Support |
$35.1 M |
$65.9 M |
$113.5 M |
| High Support |
$97.3 M |
$182.0 M |
$305.3 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$183.0 M |
$343.8 M |
$571.3 M |
1-2 yrs
|
$1M-$10M
|
Smile Shield Dry Dog Chow
- Cleaner, healthier teeth for dogs
Final Decision Maker: dog owners
Smile Shield Dry Dog Chow -- the easy way to cleaner and healthier teeth for dogs
Loving man's best friend is easy, but taking care of his teeth is not.
Smile Shield Dry Dog Chow is the easy way to keep your dog's teeth healthy by being the first dry dog chow infused with a patented natural compound that prevents harmful bacteria from sticking to teeth. No stick means no unsightly plaque buildup and cleaner, healthier teeth for Fido.
| $19.99 for 20 lb. bag | Seeking: Purchase |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.032109.002 |
Page 1 of 5 |
Date Posted: 2009-04-08 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
65,000,000 |
40% |
73 million pet dogs in US according to APPMA
|
| Revenue per First Purchase |
$19.99 |
30% |
|
| % that will Repeat |
40% |
30% |
|
| Number of Annual Repeats |
12 |
30% |
|
| Revenue per Repeat Purchase |
$19.99 |
30% |
|
| Reseller (Trade) Margin |
30% |
30% |
|
| Producer Profit (EBITD) |
14% |
30% |
|
| |
| Innovation Status |
|
Development
Status |
1 of 5
In Development
|
|
| Cost to First Sale (remaining) |
$1M-$10M |
30% |
|
| Time to First Sale (remaining) |
1-2 yrs |
40% |
A patent is granted, but production of the active ingredient may require some set-up time and a clinical study for validation of the claim may be required. |
| Confidence in Concept Claims made in description |
50% |
The patent was developed with an anti-plaque benefit in mind; however, some clinical validation may be required for more exact claim wording. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
The unique technology is a patented anti-adhesion, rhamnose-containing polysaccharide isolated from a bacterium. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.032109.002 |
Page 2 of 5 |
Date Posted: 2009-04-08 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
N/A |
Current GOAL |
N/A |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$300,000 |
$1.9 M |
| Low Support |
$4.0 M |
$9.5 M |
$18.9 M |
| Medium Support |
$35.1 M |
$65.9 M |
$113.5 M |
| High Support |
$97.3 M |
$182.0 M |
$305.3 M |
| Ultra High |
$183.0 M |
$343.8 M |
$571.3 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$490,000 |
$3.3 M |
| Low Support |
$6.8 M |
$15.8 M |
$31.0 M |
| Medium Support |
$60.2 M |
$112.1 M |
$182.8 M |
| High Support |
$170.4 M |
$306.5 M |
$493.2 M |
| Ultra High |
$319.6 M |
$572.3 M |
$924.3 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$500,000 |
$3.6 M |
| Low Support |
$6.7 M |
$17.2 M |
$35.9 M |
| Medium Support |
$59.5 M |
$122.4 M |
$214.1 M |
| High Support |
$173.4 M |
$340.0 M |
$580.5 M |
| Ultra High |
$331.2 M |
$653.3 M |
$1.1 B |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$7 |
$860,000 |
$5.9 M |
| Low Support |
$11.7 M |
$28.8 M |
$58.5 M |
| Medium Support |
$105.1 M |
$204.7 M |
$347.9 M |
| High Support |
$291.7 M |
$567.2 M |
$929.5 M |
| Ultra High |
$541.7 M |
$1.1 B |
$1.8 B |
|
| Listing #: USA.76.032109.002 |
Page 3 of 5 |
Date Posted: 2009-04-08 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.7% |
2.2% |
2.8% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$4,300 |
$11,000 |
$20,000 |
$32,000 |
| Low Support |
$70,000 |
$150,000 |
$240,000 |
$440,000 |
| Medium Support |
$510,000 |
$970,000 |
$1.5 M |
$2.9 M |
| High Support |
$1.4 M |
$2.7 M |
$4.2 M |
$8.0 M |
| Ultra High Support |
$2.7 M |
$5.0 M |
$7.8 M |
$15.0 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
% |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 44511 - Supermarkets and Other Grocery (except Convenienc... |
| 44512 - Convenience Stores |
| 44611 - Pharmacies and Drug Stores |
| 44619 - Other Health and Personal Care Stores |
| |
|
| Patent Numbers that apply to this Product/Service |
| 5985 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
100 |
| GRANTED Patents |
5 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
15 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.032109.002 |
Page 4 of 5 |
Date Posted: 2009-04-08 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$47,000 |
$310,000 |
| Low Support |
$640,000 |
$1.5 M |
$3.0 M |
| Medium Support |
$5.6 M |
$10.4 M |
$18.0 M |
| High Support |
$15.4 M |
$28.8 M |
$48.4 M |
| Ultra High |
$29.0 M |
$54.5 M |
$90.6 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$83,000 |
$550,000 |
| Low Support |
$1.1 M |
$2.7 M |
$5.3 M |
| Medium Support |
$9.9 M |
$18.5 M |
$31.9 M |
| High Support |
$27.4 M |
$51.2 M |
$85.8 M |
| Ultra High |
$51.4 M |
$96.7 M |
$160.7 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.032109.002 |
Page 5 of 5 |
Date Posted: 2009-04-08 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
