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Fluoride X Tooth-cleaning Wipes Tooth-strengthening and protecting wipes for Moms of infants and toddlers There are currently no reviews for this Innovation.
| Fluoride X Tooth-cleaning Wipes
Tooth-strengthening and protecting wipes for Moms of infants and toddlers |
|
The first tooth wipes that strenghten and protect your little one's first teeth better than regular dental wipes or brushing alone. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$43,000 |
$310,000 |
1 of 5
In Development
|
5 of 5
Granted Patent Claims
|
23 29 is
Average
|
| Low Support |
$540,000 |
$1.4 M |
$3.3 M |
| Medium Support |
$4.7 M |
$10.3 M |
$20.4 M |
| High Support |
$13.4 M |
$28.9 M |
$54.7 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$24.5 M |
$52.7 M |
$101.0 M |
1-2 yrs
|
$100k-$1M
|
Fluoride X Tooth-cleaning Wipes
- Tooth-strengthening and protecting wipes for Moms of infants and toddlers
Final Decision Maker: Moms with toddlers and infants
Fluoride X Tooth-cleaning Wipes -- The first toddler wipes that strenghten and protect their first teeth.With all of those new teeth and somewhat questionable brushing habits, your child needs a gentle, thorough cleaning that you can trust. Fluoride X Tooth-cleaning Wipes are the first dental wipes that combine the plaque-fighting power of fluoride and natural milk protein to help keep their teeth strong and cavity-causing plaque bacteria away from their precious smiles. These portable wipes are available everywhere sugary snacks are ... and toothbrushes aren't.
| $5.99 for 1 box (50 wipes) | Seeking: Purchase |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.031609.006b |
Page 1 of 5 |
Date Posted: 2009-03-27 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
55,000,000 |
30% |
started with all women 25-44 y, assuming this would account for Dads and Moms buying this product; optimistic estimate tries to account for Grandparents
|
| Revenue per First Purchase |
$5.99 |
30% |
about 10 cents per wipe |
| % that will Repeat |
40% |
30% |
|
| Number of Annual Repeats |
10 |
30% |
|
| Revenue per Repeat Purchase |
$5.99 |
30% |
|
| Reseller (Trade) Margin |
30% |
30% |
|
| Producer Profit (EBITD) |
14% |
30% |
|
| |
| Innovation Status |
|
Development
Status |
1 of 5
In Development
|
|
| Cost to First Sale (remaining) |
$100k-$1M |
30% |
|
| Time to First Sale (remaining) |
1-2 yrs |
50% |
A patent is granted and production of ingredient is not difficult, but a clinical study may be required for validation. |
| Confidence in Concept Claims made in description |
50% |
This is a new application of the existing invention, and some clinical validation may be required. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
The active ingredient is a patented blend of milk protein (casein) and fluoride for helping to maintain or improve the health of the teeth. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.031609.006b |
Page 2 of 5 |
Date Posted: 2009-03-27 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
N/A |
Current GOAL |
N/A |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$43,000 |
$310,000 |
| Low Support |
$540,000 |
$1.4 M |
$3.3 M |
| Medium Support |
$4.7 M |
$10.3 M |
$20.4 M |
| High Support |
$13.4 M |
$28.9 M |
$54.7 M |
| Ultra High |
$24.5 M |
$52.7 M |
$101.0 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$85,000 |
$590,000 |
| Low Support |
$1.1 M |
$2.8 M |
$6.1 M |
| Medium Support |
$9.8 M |
$20.4 M |
$37.4 M |
| High Support |
$28.1 M |
$57.1 M |
$101.3 M |
| Ultra High |
$51.3 M |
$104.9 M |
$187.8 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$72,000 |
$550,000 |
| Low Support |
$910,000 |
$2.6 M |
$6.2 M |
| Medium Support |
$7.9 M |
$18.5 M |
$37.8 M |
| High Support |
$22.3 M |
$51.6 M |
$102.5 M |
| Ultra High |
$41.0 M |
$93.8 M |
$188.2 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$140,000 |
$1.0 M |
| Low Support |
$1.8 M |
$5.0 M |
$11.3 M |
| Medium Support |
$16.6 M |
$37.3 M |
$70.8 M |
| High Support |
$46.5 M |
$102.3 M |
$192.5 M |
| Ultra High |
$86.5 M |
$188.4 M |
$351.2 M |
|
| Listing #: USA.76.031609.006b |
Page 3 of 5 |
Date Posted: 2009-03-27 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.6% |
2.1% |
2.7% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$600 |
$1,600 |
$3,000 |
$4,800 |
| Low Support |
$9,900 |
$23,000 |
$39,000 |
$68,000 |
| Medium Support |
$71,000 |
$150,000 |
$250,000 |
$450,000 |
| High Support |
$210,000 |
$420,000 |
$680,000 |
$1.2 M |
| Ultra High Support |
$370,000 |
$760,000 |
$1.2 M |
$2.3 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
% |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 44511 - Supermarkets and Other Grocery (except Convenienc... |
| 44512 - Convenience Stores |
| 44611 - Pharmacies and Drug Stores |
| 44619 - Other Health and Personal Care Stores |
| |
|
| Patent Numbers that apply to this Product/Service |
| 5166 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
100 |
| GRANTED Patents |
5 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
15 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.031609.006b |
Page 4 of 5 |
Date Posted: 2009-03-27 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$6,800 |
$49,000 |
| Low Support |
$86,000 |
$230,000 |
$520,000 |
| Medium Support |
$740,000 |
$1.6 M |
$3.2 M |
| High Support |
$2.1 M |
$4.6 M |
$8.7 M |
| Ultra High |
$3.9 M |
$8.3 M |
$16.0 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$12,000 |
$87,000 |
| Low Support |
$150,000 |
$400,000 |
$920,000 |
| Medium Support |
$1.3 M |
$2.9 M |
$5.7 M |
| High Support |
$3.8 M |
$8.1 M |
$15.4 M |
| Ultra High |
$6.9 M |
$14.8 M |
$28.4 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.031609.006b |
Page 5 of 5 |
Date Posted: 2009-03-27 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
