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Natural high protein low cost easily transported animal supplement High protein cattle feed for rancher There are currently no reviews for this Innovation.
| Natural high protein low cost easily transported animal supplement
High protein cattle feed for rancher |
|
An animal feed supplement that is all natural,high protein,high digestible,10% lower cost,50%less weight,transports easily,long shelf life,and still meets the nutrient requirement. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$1 |
$76,000 |
$660,000 |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
26 29 is
Average
|
| Low Support |
$1.0 M |
$3.1 M |
$7.7 M |
| Medium Support |
$9.0 M |
$22.7 M |
$47.8 M |
| High Support |
$24.6 M |
$60.7 M |
$129.3 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$46.3 M |
$112.6 M |
$236.7 M |
< 6 months
|
$1M-$10M
|
Natural high protein low cost easily transported animal supplement
- High protein cattle feed for rancher
Final Decision Maker: Farmer / Rancher
CJ Feeds' ultimate goal is to develop a full line of high protein feed pellets for animals by using a surplus by-product of an industry's production. The dramatic increase of this industrial process regionally has created a ready surplus of this by-product. Our feed will provide increased profitability for animal producers by lowering their overall costs compared to buying traditional feed products. CJ Feeds' process reduces the moisture content to a storable amount (7% to 12%) and a 50% reduction in weight of the final feeding pellet. Again this translates into a financial gain for the consumer, who will have to pay less in freight per pound of feed. Also the longer shelf life (product has been stored over 2 years without problems) lends itself to purchasing the product in bulk or in larger quantities. Normal production runs produce a product that is 20% protein, 15% fiber, with 63% total digestible nutrients. This test was done by an independent lab. The pricing strategy affords a reasonable profit margin through the direct sales process. However, plans for being 10% to 15% under market price from comparable feeds should help entice customers to try the new product. In addition, customers who purchase the feed in bulk or in large quantities of bagged product can expect a 3% discount and if paid within 30 days receive an additional 2% discount for a standard product. For a slight adjustment in price the individual customer can customize the percentage of protein, fiber, and mineral content to meet individual needs. In order to be an industry leader, CJ Feeds will implement continued research and development to stay in the forefront of feed products. Production strategies have been thoroughly researched to maximize efficiency, quality, and content. The production of the feed product assures the consumer a consistent product for distribution over a large geographic area. The manufacturer has a product that has a long and durable shelf life.The local rancher, Rick, who fed the product had this to say, "CJ Feeds product had similar results as the Purina calf preconditioning chow and it received a very positive response from sick cattle". Rick also stated that he believed this feed has a place in the market and he would be a willing participant in any future testing.
| $300 for ton | Seeking: Purchase, Investment, Distribution, Manufacturing/R&D |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.030909.013 |
Page 1 of 5 |
Date Posted: 2009-03-17 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
2,200,000 |
60% |
We have used data from USDA NASS report and have conducted a market study of the corn belt states and WY with postive results that showed a desire for such a product.
|
| Revenue per First Purchase |
$900.00 |
50% |
The test results gathered by a local rancher comparing the feed he normally used to ours with similar results has given us confidence in our feed. |
| % that will Repeat |
50% |
60% |
Based on the USDA data on the number of cattle on feed,the Univ of Ne amount of feed needed in a balance feed ratio we are confident in the amount of feed the consumer will need. |
| Number of Annual Repeats |
4 |
60% |
Based on the USDA data on the number of cattle on feed,the Univ of Ne amount of feed needed in a balance feed ratio we are confident in the amount of feed the consumer will need. |
| Revenue per Repeat Purchase |
$1,800.00 |
60% |
We believe once the product is tried the repeat customer will buy larger amounts. This is due to the fact the product has proven it self and customer has made more money. |
| Reseller (Trade) Margin |
6% |
40% |
Since the product at first will be mostly sold directly to the customer and then as sales increase a variety of feed stores will be added which will then change the percentages. |
| Producer Profit (EBITD) |
9% |
60% |
The busines plan formula that we followed,involvement of several business people and the use of the national average for this type of product has built our confidence on the figure |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
We have successfully manufactured a prototype product a year ago. A local rancher has informally tested the product with great results. Production process needs streamlined. |
| Cost to First Sale (remaining) |
$1M-$10M |
50% |
Research done in developing the business plan has helped to project the cost of the plant,machinery,labor etc (startup cost est 2.5m) from startup of the project to the first sale. |
| Time to First Sale (remaining) |
< 6 months |
50% |
An aggressive business plan which hires personnel as soon as plant construction begins,enables us to presell the product,set up the plant so that production can begin immediately. |
| Confidence in Concept Claims made in description |
40% |
The data was obtained from the USDA NASS an agriculture statistics book from several states and the market study conducted by the Univ of Wy. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
The patent pending has elapsed and a patent was never applied for. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.030909.013 |
Page 2 of 5 |
Date Posted: 2009-03-17 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$0.8 M |
Current GOAL |
$1.5 M |
Multiple size pellet prototype. The smaller pellet for calf or bunk feeding and the larger pellet for cow or range feeding. |
Inventor(s) Commentary:
The local rancher, Rick, who fed the product had this to say, “CJ Feeds product had similar results as the Purina calf preconditioning chow and it received a very positive response from sick cattle”. Rick also stated that he believed this feed has a place in the market and he would be a willing participant in any future testing. Maybe a foreign market could be established. We feel the product can be changed, by adding different ingredients and or minerals to meet the customer's needs. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$76,000 |
$660,000 |
| Low Support |
$1.0 M |
$3.1 M |
$7.7 M |
| Medium Support |
$9.0 M |
$22.7 M |
$47.8 M |
| High Support |
$24.6 M |
$60.7 M |
$129.3 M |
| Ultra High |
$46.3 M |
$112.6 M |
$236.7 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$480,000 |
$3.5 M |
| Low Support |
$6.8 M |
$16.7 M |
$35.3 M |
| Medium Support |
$59.1 M |
$115.2 M |
$213.8 M |
| High Support |
$165.3 M |
$314.8 M |
$582.1 M |
| Ultra High |
$300.7 M |
$573.0 M |
$1.1 B |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$120,000 |
$1.2 M |
| Low Support |
$1.6 M |
$5.3 M |
$13.9 M |
| Medium Support |
$14.3 M |
$39.4 M |
$88.9 M |
| High Support |
$39.0 M |
$104.7 M |
$235.7 M |
| Ultra High |
$75.0 M |
$200.4 M |
$439.6 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$7 |
$810,000 |
$5.9 M |
| Low Support |
$11.1 M |
$28.9 M |
$65.6 M |
| Medium Support |
$91.7 M |
$195.1 M |
$388.9 M |
| High Support |
$260.5 M |
$549.2 M |
$1.1 B |
| Ultra High |
$485.2 M |
$1.0 B |
$2.0 B |
|
| Listing #: USA.76.030909.013 |
Page 3 of 5 |
Date Posted: 2009-03-17 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
0.8% |
1.1% |
1.5% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$880 |
$2,300 |
$4,600 |
$7,000 |
| Low Support |
$15,000 |
$36,000 |
$65,000 |
$110,000 |
| Medium Support |
$110,000 |
$240,000 |
$420,000 |
$730,000 |
| High Support |
$290,000 |
$660,000 |
$1.1 M |
$2.0 M |
| Ultra High Support |
$530,000 |
$1.2 M |
$2.1 M |
$3.6 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 11292 - Horses and Other Equine Production |
| 11242 - Goat Farming |
| 11241 - Sheep Farming |
| 11213 - Dual-Purpose Cattle Ranching and Farming |
| |
|
| Patent Numbers that apply to this Product/Service |
| |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
35 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.030909.013 |
Page 4 of 5 |
Date Posted: 2009-03-17 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$12,000 |
$100,000 |
| Low Support |
$160,000 |
$490,000 |
$1.2 M |
| Medium Support |
$1.4 M |
$3.6 M |
$7.6 M |
| High Support |
$3.9 M |
$9.6 M |
$20.5 M |
| Ultra High |
$7.3 M |
$17.8 M |
$37.5 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$21,000 |
$190,000 |
| Low Support |
$290,000 |
$880,000 |
$2.2 M |
| Medium Support |
$2.5 M |
$6.4 M |
$13.5 M |
| High Support |
$6.9 M |
$17.1 M |
$36.4 M |
| Ultra High |
$13.0 M |
$31.7 M |
$66.6 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.030909.013 |
Page 5 of 5 |
Date Posted: 2009-03-17 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
