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Worlds fastest car top carrier attachment method
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Worlds fastest car top carrier attachment method
Fastest Car top Carrier attachment for your car.
The fastest and easiest method for attaching items to the top of your car.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $3 $230,000 $2.6 M 2 of 5
Successful Prototypes
5 of 5
Granted Patent Claims
24
29 is
Average
Low Support $3.5 M $12.4 M $32.6 M
Medium Support $27.2 M $91.4 M $201.6 M
High Support $79.1 M $252.4 M $547.0 M Remaining Time & Cost to First Sale
Ultra High $149.3 M $483.7 M $1.0 B 6 mos-1 yr $10k-$100k
Worlds fastest car top carrier attachment method - Fastest Car top Carrier attachment for your car.
Final Decision Maker: Car owners who want to carry cargo or sports equipment


Attach any car top carrier in 10 Seconds!
  • Bike Carrier
  • Cargo Box
  • Kayak Carrier
  • Ski/  Snowboard Carrier
  • Cargo Bags
  • etc.
Easiest to use and fastest attachment method, PERIOD!

Design fits all roof top cross bars!


Easily swing down the pivot arm to securely attach the carrier! 
  • One adjustment point makes attachment a snap! 
  • Allows for the same fit, time after time.
  • Carrier can be attached fully loaded.
  • All adjustments are on the exterior.
  • Patented Spring Loaded attachment method.


Add versatility to the roof of your car!
  • Don't leave that bike rack on all winter.
  • Easily swap out carriers for different activities.
  • Save gas, get the unused items off the top of your car.

$10 for the parts to add this attachment method to a carrier.Seeking: Purchase

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.030309.002 Page 1 of 5 Date Posted: 2009-03-10
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 191,000,000 60% There are 204 millions cars and 191 million drivers in the United States. 
Revenue per First Purchase $200.00 50% Sport carriers generally range from $100+ for a bike carrier to over $600 for some of the higher end Cargo Boxes. I've assumed an average on the lower end of that range. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 45% 60% Retailers in the outdoor industry look for 50%. On more expensive or very popular items they will go down to around 35% or 40%. 
Producer Profit (EBITD) 35% 60% Manufacturers will typically make 30% to 50% through the retail channel. I am assuming the low end of this. 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
The attachment method has been engineered and used on 1 product that was sold to consumers and has been successfully implemented on a variety of prototypes.
Cost to First Sale (remaining) $10k-$100k 60% The cost for the attachment method would be easily under 100K (An injection molded foot, latch, and bent aluminum). This does not included the cost of the product it attaches to.
Time to First Sale (remaining) 6 mos-1 yr 60% If you plan for 3 months engineering, development and prototyping. 2 months for testing and redesign,3-4 months for tooling and 2-3 months for build out and delivery your at a year 
Confidence in Concept Claims made in description 60% Over 10,000 miles on the production unit and thousands of miles on various prototypes. This will need to be tested by the company interested, using their test and protocols. 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
My granted patent focuses on the attachment method. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

19%

24%

49%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.030309.002 Page 2 of 5 Date Posted: 2009-03-10
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $1 M Current GOAL $3 M
Photo can go here
Inventor(s) Commentary:
Seeing is believing! Once someone sees something being attached to a car using my patented method the benefit is obvious! This is a simple piece of engineering that is easy to implemented while being significantly faster .It can change the way people use the tops of their cars.

I have over 12 years of Industrial Design and product development background with products being sold by major retailers and catalog companies. I understand what it takes to get a product to the market
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $3 $230,000 $2.6 M
Low Support $3.5 M $12.4 M $32.6 M
Medium Support $27.2 M $91.4 M $201.6 M
High Support $79.1 M $252.4 M $547.0 M
Ultra High $149.3 M $483.7 M $1.0 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $18 $1.7 M $14.9 M
Low Support $26.2 M $73.5 M $152.9 M
Medium Support $235.0 M $534.9 M $914.6 M
High Support $679.0 M $1.5 B $2.4 B
Ultra High $1.3 B $2.8 B $4.7 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $18 $1.8 M $15.1 M
Low Support $26.2 M $73.9 M $154.6 M
Medium Support $234.1 M $533.8 M $915.3 M
High Support $673.0 M $1.5 B $2.4 B
Ultra High $1.3 B $2.8 B $4.6 B
Listing #: USA.76.030309.002 Page 3 of 5 Date Posted: 2009-03-10
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 4.4% 5.9% 7.6%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $11,000 $28,000 $54,000 $84,000
Low Support $200,000 $470,000 $830,000 $1.4 M
Medium Support $1.4 M $3.2 M $5.5 M $9.5 M
High Support $3.8 M $8.6 M $15.0 M $25.9 M
Ultra High Support $7.4 M $16.5 M $28.3 M $49.5 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
45291 - Warehouse Clubs and Supercenters
45111 - Sporting Goods Stores
44131 - Automotive Parts and Accessories Stores
 
 
Patent Numbers that apply to this Product/Service
 7,258,260
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 10
GRANTED Patents 2
Licensing Deals SIGNED 0
Innovations that have SHIPPED 2
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.030309.002 Page 4 of 5 Date Posted: 2009-03-10
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $36,000 $420,000
Low Support $550,000 $2.0 M $5.2 M
Medium Support $4.3 M $14.5 M $31.9 M
High Support $12.5 M $40.0 M $86.7 M
Ultra High $23.7 M $76.7 M $165.3 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $64,000 $750,000
Low Support $980,000 $3.5 M $9.2 M
Medium Support $7.6 M $25.7 M $56.7 M
High Support $22.2 M $71.0 M $153.8 M
Ultra High $42.0 M $136.0 M $293.2 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.030309.002 Page 5 of 5 Date Posted: 2009-03-10
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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