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Guardian Angel Outlet shock proof electrical outlet for mothers of toddlers There are currently no reviews for this Innovation.
| Guardian Angel Outlet
shock proof electrical outlet for mothers of toddlers |
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The Guardian Angel is the only outlet that prevents all electrical shocks and does so without any restriction or blocking of electrical power. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$1 |
$95,000 |
$570,000 |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
37 29 is
Average
|
| Low Support |
$1.4 M |
$2.9 M |
$5.3 M |
| Medium Support |
$12.4 M |
$19.9 M |
$30.0 M |
| High Support |
$34.2 M |
$54.8 M |
$81.3 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$65.9 M |
$103.1 M |
$149.3 M |
6 mos-1 yr
|
$100k-$1M
|
Guardian Angel Outlet
- shock proof electrical outlet for mothers of toddlers
Final Decision Maker: Mothers and caretakers of newborn babies and toddlers
Keeping your child safe at home is a top priority. But let's be honest, those plastic inserts for your outlets are a hassle ... and don't always work. And they never work on outlets you are using. Did you know that thousands of children require emergency room treatment and hundreds die every year from electrical accidents in the home despite the use of existing safeguards? Guardian Angel® is new technology - the first and only shock proof alternative. The Guardian Angel outlet prevents all shocks while providing you unrestricted access to electric power. For the first time, you can use your outlet without any fuss whatsoever and be certain your child cannot get shocked ... all without fiddling with a plastic insert or other insufficient safeguard. The Guardian Angel outlet is easy to use and always safe. No more struggling to remove inserts ... no more forgetting to put them back ... abosolutely, no more danger. That's because only the Guardian Angel outlet uses an ever vigilant sensing technology that recognizes danger (like a child's hand, a paper clip, or fork coming too close) and turns the power off ... temporarily. When the danger is removed, the outlet sees that it is safe and restores power to your outlet. Guardian Angel is the first outlet with its own intelligence that helps you keep your child's formative years safe and accident free.
| $14 for one outlet | Seeking: Purchase, Investment, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.021609.001 |
Page 1 of 5 |
Date Posted: 2009-03-12 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
20,000,000 |
60% |
The estimate is based on US Census data regarding households with chilren age 4 and younger.
|
| Revenue per First Purchase |
$98.00 |
50% |
Qualitative research, with the product, centered around 6 or 8 units per houshold ... as many as 50 (whole house) and always at least 4. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
45% |
50% |
The distribution channel is a blend of specialty retailers, on-line, department stores (MASS), DIY/hardware, and other big box retailers (like Babies R Us). |
| Producer Profit (EBITD) |
35% |
60% |
Based on the supplied data here, our intimate research with existing manufacturers, our own business plan, and awareness build spending, net margins should exceed 35% (gross > 50%) |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
The innovation has been prototyped, extensively debugged, and in-use for over 8 months. A 2nd generation Bill of Materials has been assembled. |
| Cost to First Sale (remaining) |
$100k-$1M |
60% |
We have invented and/or helped large clients commercialize dozens of consumer or retail products in the last 30 years. A final Bill of Materials is being assembled for production |
| Time to First Sale (remaining) |
6 mos-1 yr |
60% |
We have executed the core technology on other items - we've done this before (including UL approval, FMEA's, design for manufacture, etc). We expect first sales in 8-10 months. |
| Confidence in Concept Claims made in description |
80% |
Prototypes have been installed in an "in-use" setting for over 16 months without incident (even without minor "nuisance" incidents). |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
The PCT application has entered the national stage; additional applications have been filed to protect further product improvements and enabled features. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
 |
|
| Reason to Believe |
 |
|
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.021609.001 |
Page 2 of 5 |
Date Posted: 2009-03-12 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$15 M |
Current GOAL |
$90 M |
Every child deserves a Guardian Angel |
Inventor(s) Commentary:
The technology used applies directly to receptacles, overplugs, surge supressors, and extension cords with almost no modification. A natural benefit of the current design is that it is spark proof (explosion proof) ... for high dust, laboratory, explosive environments. Finally, due its design, the safety benefit is independant of line voltage and pin configuration - global roll-out is straight forward. A business plan is available for interested investors. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$95,000 |
$570,000 |
| Low Support |
$1.4 M |
$2.9 M |
$5.3 M |
| Medium Support |
$12.4 M |
$19.9 M |
$30.0 M |
| High Support |
$34.2 M |
$54.8 M |
$81.3 M |
| Ultra High |
$65.9 M |
$103.1 M |
$149.3 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$150,000 |
$890,000 |
| Low Support |
$2.2 M |
$4.6 M |
$8.1 M |
| Medium Support |
$19.8 M |
$31.1 M |
$46.0 M |
| High Support |
$54.6 M |
$85.4 M |
$122.1 M |
| Ultra High |
$106.3 M |
$161.5 M |
$225.6 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$150,000 |
$900,000 |
| Low Support |
$2.3 M |
$4.6 M |
$8.1 M |
| Medium Support |
$20.0 M |
$31.1 M |
$45.6 M |
| High Support |
$55.1 M |
$85.8 M |
$123.1 M |
| Ultra High |
$105.9 M |
$162.0 M |
$226.3 M |
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| Listing #: USA.76.021609.001 |
Page 3 of 5 |
Date Posted: 2009-03-12 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
3.4% |
4.7% |
6.1% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$2,000 |
$5,400 |
$10,000 |
$16,000 |
| Low Support |
$36,000 |
$73,000 |
$120,000 |
$220,000 |
| Medium Support |
$280,000 |
$480,000 |
$710,000 |
$1.4 M |
| High Support |
$770,000 |
$1.3 M |
$2.0 M |
$3.9 M |
| Ultra High Support |
$1.5 M |
$2.5 M |
$3.6 M |
$7.4 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
% |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 45291 - Warehouse Clubs and Supercenters |
| 45211 - Department Stores |
| 44413 - Hardware Stores |
| 44411 - Home Centers |
| 33593 - Wiring Device Manufacturing |
|
| Patent Numbers that apply to this Product/Service |
| WO2008082636 |
| 61/071,680 |
| 61/063,830 |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
40 |
| GRANTED Patents |
9 |
| Licensing Deals SIGNED |
1 |
| Innovations that have SHIPPED |
48 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.021609.001 |
Page 4 of 5 |
Date Posted: 2009-03-12 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
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|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$15,000 |
$90,000 |
| Low Support |
$220,000 |
$470,000 |
$830,000 |
| Medium Support |
$2.0 M |
$3.2 M |
$4.8 M |
| High Support |
$5.4 M |
$8.7 M |
$12.9 M |
| Ultra High |
$10.4 M |
$16.3 M |
$23.7 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$27,000 |
$160,000 |
| Low Support |
$400,000 |
$830,000 |
$1.5 M |
| Medium Support |
$3.5 M |
$5.6 M |
$8.4 M |
| High Support |
$9.6 M |
$15.4 M |
$22.9 M |
| Ultra High |
$18.5 M |
$29.0 M |
$42.0 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.021609.001 |
Page 5 of 5 |
Date Posted: 2009-03-12 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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