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Digital Self Heating Home System Environmentally Friendly Home Heating Option for new Home Builders
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 | Absolutly amazing Idea I heard about this concept in New Zealand while on Vacation. I beleave the home in in Wellington. Aparently it works flawlessly and if youve been to Wellington in the winter ITS COLD. Posted by: speeddm on 05/06/2010 | | |
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| Digital Self Heating Home System
Environmentally Friendly Home Heating Option for new Home Builders |
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The first enviromentally friendly solar home heating system that converts passive solar energy into an active heating system and stores extra energy for use when the home demands. |
 Annual Sales Forecast for Canada * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$3 |
$520,000 |
$2.4 M |
5 of 5
Shipping & Selling
|
2 of 5
Patent Pending
|
53 29 is
Average
|
| Low Support |
$7.3 M |
$13.1 M |
$21.4 M |
| Medium Support |
$60.2 M |
$86.2 M |
$120.1 M |
| High Support |
$164.8 M |
$228.6 M |
$314.2 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$303.8 M |
$426.9 M |
$578.7 M |
6 mos-1 yr
|
$100k-$1M
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Digital Self Heating Home System
- Environmentally Friendly Home Heating Option for new Home Builders
Final Decision Maker: New Home Owners
The Digital Self-Heating Home (DSHH) system is the first enviromentaly friendly solar home heating system with low cost long term storage. When added to a new custom built or "spec" home the DSHH system increases the market value of the home, appeals to the value based 'green' buyer, reduces the individual's dependence on fossil fuel for heating and its related pollution, and reduces carbon footprint. The DSHH sytem uses a patent pending energy capture, control and storage system to make sure the heat energy is there when the home needs it. The first enviromentally friendly solar home heating system that converts passive solar energy into an active heating system and stores extra energy for use when the home demands. Currently the pilot 'test' homes, one located in area where tempertaures get below -10 C, have been in operation for up to 3 years. To date no ancillary heat has been required with the exception of occasionally having a fireplace lit. The homeowners are 100% satsified with the results. Barry Ryan and his family from Wellington, New Zealand using the system since March 2008. "For the first year we have used no ancillary heat at all, just the DSHH system." Winter temperatures in Wellington (Similar to Vancouver but windier) can get to 5-10 degrees Celcius above zero. Research has shown that over 75% of Albertans would pay more for a home with green options. Of those, 80% say that cost savings on energy bills is a main motivation. 50% say they want to reduce their environmental impact, and 43% believe there are health benefits to living in an environmentally friendly home. This positions DSHH as not only a choice for home owners building a home but also for New Home builders that want to stand out in a touchy real estate market. By adding the DSHH system as a green option on their spec homes they would appeal to a buyer that expects to pay more for a home with green options. Builders can use this product to differentiate themselves in the market place. With the carbon credit and carbon footprint becoming more and more important, businesses and individuals are looking for ways to impact both. This system uses a renewable energy source so it qualifies on both fronts.
| $19,000 for Basic Heating System | Seeking: Research, Purchase, Investment, Distribution |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: CAN.76.042610.009 |
Page 1 of 5 |
Date Posted: 2010-04-26 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
250,000 |
90% |
This number is based on the total of new home construction as reported by the Economic Development Canada for 2009.
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| Revenue per First Purchase |
$19,000.00 |
70% |
Based on existing sales and potential customers. |
| % that will Repeat |
N/A |
N/A |
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| Number of Annual Repeats |
N/A |
N/A |
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| Revenue per Repeat Purchase |
N/A |
N/A |
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| Reseller (Trade) Margin |
N/A |
N/A |
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| Producer Profit (EBITD) |
40% |
70% |
Based on statistical data and realized profit from test market. |
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| Innovation Status |
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Development
Status |
5 of 5
Shipping & Selling
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The product is currently being sold throughout New Zealand to a warm to moderate climate. Bringing the product into the Canadian and US enviroment & testing needs to be completed |
| Cost to First Sale (remaining) |
$100k-$1M |
70% |
Based on exsisting cost to market in primary test market. |
| Time to First Sale (remaining) |
6 mos-1 yr |
70% |
Based on exsisting time to market in primary test market. |
| Confidence in Concept Claims made in description |
80% |
Alberta Statistics came from a TD Canada report published at canadianbusiness.com.
Feedback from exsisting users. |
Proprietary
Protection Status |
2 of 5
Patent Pending
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The patent has been provisionally approved, with written opinion of the international searching authority internation application number is PCT/NZ2009/000212 |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
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| Reason to Believe |
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| Dramatic Difference |
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| Listing #: CAN.76.042610.009 |
Page 2 of 5 |
Date Posted: 2010-04-26 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$0.7 M |
Current GOAL |
$5.4 M |
This 1200 sqft energy efficient home is the first home to test eh Digital Self heating home system. To date the owners have not had any monthly heating bills. |
Inventor(s) Commentary:
This product can be enhanced with options; Solar Hot Water, Hot Water Heat Pump,
Wetback Log Heaters, Boiler add on.
This product is able to be retrofitted only to homes with existing infloor heating systems with enough adjacent land to build a new heat core typically the same sqft as the floor size of the home.
The DSHH can be scaled to be used for commercial purposes like offices, gymnasiums, warehouses etc. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$3 |
$520,000 |
$2.4 M |
| Low Support |
$7.3 M |
$13.1 M |
$21.4 M |
| Medium Support |
$60.2 M |
$86.2 M |
$120.1 M |
| High Support |
$164.8 M |
$228.6 M |
$314.2 M |
| Ultra High |
$303.8 M |
$426.9 M |
$578.7 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$740,000 |
$3.3 M |
| Low Support |
$10.1 M |
$18.1 M |
$29.4 M |
| Medium Support |
$83.6 M |
$119.8 M |
$164.4 M |
| High Support |
$229.9 M |
$316.4 M |
$427.8 M |
| Ultra High |
$428.9 M |
$591.0 M |
$794.0 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$740,000 |
$3.3 M |
| Low Support |
$10.1 M |
$18.1 M |
$29.6 M |
| Medium Support |
$83.8 M |
$119.4 M |
$164.8 M |
| High Support |
$228.9 M |
$317.8 M |
$429.2 M |
| Ultra High |
$429.5 M |
$588.5 M |
$793.6 M |
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| Listing #: CAN.76.042610.009 |
Page 3 of 5 |
Date Posted: 2010-04-26 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
5.6% |
7.5% |
9.6% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$28,000 |
$72,000 |
$130,000 |
$210,000 |
| Low Support |
$500,000 |
$920,000 |
$1.4 M |
$2.8 M |
| Medium Support |
$3.9 M |
$6.0 M |
$8.5 M |
$18.1 M |
| High Support |
$10.7 M |
$16.2 M |
$22.4 M |
$48.7 M |
| Ultra High Support |
$20.1 M |
$30.2 M |
$42.1 M |
$90.7 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes
For This Invention |
| 23822 - Plumbing, Heating, and Air-Conditioning Contractors |
| 23622 - Commercial and Institutional Building Construction |
| 23621 - Industrial Building Construction |
| 23611 - Residential Building Construction |
| 33241 - Power Boiler and Heat Exchanger Manufacturing |
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| Patent Numbers that apply to this Product/Service |
| 61/571724 |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
35 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
1 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: CAN.76.042610.009 |
Page 4 of 5 |
Date Posted: 2010-04-26 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$6 |
$930,000 |
$4.3 M |
| Low Support |
$12.9 M |
$23.2 M |
$37.9 M |
| Medium Support |
$106.7 M |
$152.9 M |
$213.1 M |
| High Support |
$292.4 M |
$405.6 M |
$557.4 M |
| Ultra High |
$539.0 M |
$757.4 M |
$1.0 B |
 Annual Sales - Probability Forecast - United States |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$22 |
$3.3 M |
$15.3 M |
| Low Support |
$45.8 M |
$82.4 M |
$134.7 M |
| Medium Support |
$379.5 M |
$543.7 M |
$757.7 M |
| High Support |
$1.0 B |
$1.4 B |
$2.0 B |
| Ultra High |
$1.9 B |
$2.7 B |
$3.7 B |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: CAN.76.042610.009 |
Page 5 of 5 |
Date Posted: 2010-04-26 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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