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The Magic Box Briefcase or Salesman's Bag Magic Briefcase for Businessmen There are currently no reviews for this Innovation.
| The Magic Box Briefcase or Salesman's Bag
Magic Briefcase for Businessmen |
|
Briefcase or salesman's display case that eliminates the expected 'center wall' that occurs in a standard suitcase-like enclosure when opened. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$1 |
$93,000 |
$570,000 |
3 of 5
Final Design
|
1 of 5
Potential for Protection
|
32 29 is
Average
|
| Low Support |
$1.3 M |
$2.9 M |
$5.2 M |
| Medium Support |
$12.4 M |
$19.5 M |
$30.3 M |
| High Support |
$34.0 M |
$52.9 M |
$79.4 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$64.7 M |
$100.8 M |
$150.0 M |
6 mos-1 yr
|
$10k-$100k
|
The Magic Box Briefcase or Salesman's Bag
- Magic Briefcase for Businessmen
Final Decision Maker: Businessmen, Salesmen
Introducing the first briefcase that lies flat when opened, exposing no "wall" down the middle from the hinge. This innovative design provides a 6-sided carrying case, BUT the wall through the center of the briefcase would automatically disappear as the case is opened. The mechanical features that allow this, actually require 14 LESS parts than a standard case, and most of the assembly snaps together. Optimization of part count and assembly allows an economically realistic cost of manufacturing. The 'magic' of the hinge design is hidden within the side walls to maintain the mystery of how it works. No other briefcase or salesman's case design allows these options. The ability to transform into a flat surface provides 2 times the amount of real estate with which a salesman can display his products. The unique novelty of the case's operation becomes a 'conversation piece'... providing greater exposure to other potential consumers, and prompts additional sales opportunities. 'Sex appeal' of product on store shelves separates it from the standard briefcase options. Newly applied thinking, to the original concept, now allows even more options and applications into other unrelated markets.
| $30 for One Briefcase | Seeking: Purchase |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.031910.007 |
Page 1 of 5 |
Date Posted: 2010-04-09 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
75,000,000 |
20% |
Estimating that just under one third of the US population has a job requiring a briefcase or other need for a briefcase.
|
| Revenue per First Purchase |
$30.00 |
30% |
Most buyers would only need one briefcase for work. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
45% |
30% |
Based on average reseller profit margins seen by specialty retailers according to data provided by Merwyn. |
| Producer Profit (EBITD) |
12% |
30% |
Based on average net profit margin seen by companies in the same industry. |
| |
| Innovation Status |
|
Development
Status |
3 of 5
Final Design
|
Prototypyes completed and tested. Several styling proposals created, manufacturing streamlined, improvements and alternate applications considered. |
| Cost to First Sale (remaining) |
$10k-$100k |
40% |
All components are injected molded plastic. Overseas generated tooling, assembliy jigs, and dies should run just under a $100,000, or less. |
| Time to First Sale (remaining) |
6 mos-1 yr |
30% |
Cutting tooling and start of assembly first production runs could require 6-10 months. |
| Confidence in Concept Claims made in description |
50% |
There has been extensive testing of this design. No other design can accomplish this and there is nothing similar on the market. |
Proprietary
Protection Status |
1 of 5
Potential for Protection
|
Initial patent on basic idea expired recently. New patent could be pursued to cover updates and improvements. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.031910.007 |
Page 2 of 5 |
Date Posted: 2010-04-09 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$- |
Current GOAL |
$- |
Magic Box: Prototype of game case application shown open and closed. More exciting exterior stylings options are available. |
Inventor(s) Commentary:
My background: I graduated with honors from Art Center College of Design in Pasadena, CA. I have, over my career, created many new and novel products ideas for clients, such as: Stanley Tools, Burton Snowboards, General Electric, Orvis, etc. Many of my new creations have been copied by other companies. I am a Product/Industrial Designer. I have 100+ other new ideas in my 'for license' pile. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$93,000 |
$570,000 |
| Low Support |
$1.3 M |
$2.9 M |
$5.2 M |
| Medium Support |
$12.4 M |
$19.5 M |
$30.3 M |
| High Support |
$34.0 M |
$52.9 M |
$79.4 M |
| Ultra High |
$64.7 M |
$100.8 M |
$150.0 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$160,000 |
$960,000 |
| Low Support |
$2.3 M |
$4.7 M |
$8.4 M |
| Medium Support |
$20.9 M |
$32.4 M |
$48.1 M |
| High Support |
$58.6 M |
$88.5 M |
$127.6 M |
| Ultra High |
$111.2 M |
$167.6 M |
$239.2 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$160,000 |
$950,000 |
| Low Support |
$2.3 M |
$4.8 M |
$8.4 M |
| Medium Support |
$21.2 M |
$32.4 M |
$48.1 M |
| High Support |
$59.2 M |
$88.4 M |
$125.9 M |
| Ultra High |
$111.9 M |
$167.7 M |
$238.4 M |
|
| Listing #: USA.76.031910.007 |
Page 3 of 5 |
Date Posted: 2010-04-09 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.1% |
1.5% |
1.9% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$620 |
$1,600 |
$3,100 |
$4,800 |
| Low Support |
$11,000 |
$21,000 |
$36,000 |
$64,000 |
| Medium Support |
$80,000 |
$140,000 |
$230,000 |
$430,000 |
| High Support |
$220,000 |
$390,000 |
$600,000 |
$1.2 M |
| Ultra High Support |
$430,000 |
$740,000 |
$1.1 M |
$2.2 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 31699 - Other Leather and Allied Product Manufacturing |
| |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
37 |
| GRANTED Patents |
12 |
| Licensing Deals SIGNED |
2 |
| Innovations that have SHIPPED |
1 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.031910.007 |
Page 4 of 5 |
Date Posted: 2010-04-09 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$15,000 |
$91,000 |
| Low Support |
$210,000 |
$450,000 |
$820,000 |
| Medium Support |
$2.0 M |
$3.1 M |
$4.8 M |
| High Support |
$5.4 M |
$8.4 M |
$12.6 M |
| Ultra High |
$10.2 M |
$16.0 M |
$23.8 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$26,000 |
$160,000 |
| Low Support |
$370,000 |
$800,000 |
$1.5 M |
| Medium Support |
$3.5 M |
$5.5 M |
$8.5 M |
| High Support |
$9.6 M |
$14.9 M |
$22.3 M |
| Ultra High |
$18.2 M |
$28.3 M |
$42.2 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.031910.007 |
Page 5 of 5 |
Date Posted: 2010-04-09 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
