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Sturdy Sensor for Automotive Emissions Testing (07083)
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Sturdy Sensor for Automotive Emissions Testing (07083)
Fast, accurate and reliable CO2 sensor for automotive emission testing centers
Sturdy Sensor is a fast, reliable and impervious to high temperatures and high humidity CO2 sensor for automotive emission testing centers.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $0 $74 $360 1 of 5
In Development
2 of 5
Patent Pending
49
29 is
Average
Low Support $970 $1,900 $3,100
Medium Support $8,400 $12,000 $18,000
High Support $23,000 $34,000 $48,000 Remaining Time & Cost to First Sale
Ultra High $44,000 $63,000 $87,000 Unknown Unknown
Sturdy Sensor for Automotive Emissions Testing (07083) - Fast, accurate and reliable CO2 sensor for automotive emission testing centers
Final Decision Maker: Automotive Emission Testing Centers

Monitoring carbon dioxide (CO2) levels is becoming extremely important in the effort to combat global warming. The Environmental Protection Agency (EPA) has recently declared CO2 a health hazard and has decided that CO2 emissions should be regulated.  This decision is likely to affect automobile manufacturers, who have not previously had to control CO2 tailpipe emissions. The first step in controlling or reducing CO2 emissions is to measure their current levels from engine exhaust. The patent pending Sturdy Sensor is ideally suited for such a role.

Sturdy Sensor is a fast and reliable CO2 sensor that is impervious to humid environments and high temperatures.  Sturdy Sensor's solid state construction means it has no moving parts, and therefore is essentially maintenance-free over long periods of time. Its low cost makes it ideal for situations where large numbers of sensors are required. Furthermore, Sturdy Sensor's construction allows for easy miniaturization, making it adaptable to a wide number of situations, including engine manufacturing environments for test monitoring applications or on-board sensors for real-time monitoring of an engine's exhaust. Sturdy Sensor can operate in temperatures from 752° -- 1,292° Farenheit.

There is nothing currently on the market that can match Sturdy Sensor's reliability and accuracy in hot and humid conditions. Sturdy Sensor uses a lithium phosphate electrode with a coating of barium carbonate to neutralize the effects of humidity on the sensor. The combination of the two gives Sturdy Sensor its ability to detect CO2 across a wide range of temperatures without interference from humidity.

The performance of the sensor has been verified in a laboratory setting, and an outside firm is currently fabricating a prototype.

The inventor of the technology is a renowned sensor expert from The Ohio State University, whose research team has earned a spot in R&D Magazine's prestigious "R&D 100" list three times.

$300 for one sturdy sensorSeeking: Purchase

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.031810.013 Page 1 of 5 Date Posted: 2010-04-06
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 1,968 60% Total emission testing centers in US 2624 according to census. Most likely 75% will invest in sensors. http://www.census.gov/econ/industry/ec02/e81119.htm 
Revenue per First Purchase $400.00 60% Based on each emissions center having 4 or more testing stalls. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 13% 60% Net profit margin based on Navigational, Measuring, Electromedical, and Control Instruments Manufacturing industry standard. 
 
Innovation Status
Development
Status
1 of 5
In Development
verified in a laboratory setting, and an outside firm is currently fabricating a prototype
Cost to First Sale (remaining) Unknown 60% Cost from today to first sale is unknown.
Time to First Sale (remaining) Unknown 60% Time from today to first sale is unknown. 
Confidence in Concept Claims made in description 60% Verified in a laboratory setting, and an outside firm is currently fabricating a prototype 
Proprietary
Protection Status
2 of 5
Patent Pending
US Patent pending. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

36%

49%

61%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.031810.013 Page 2 of 5 Date Posted: 2010-04-06
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $- Current GOAL $-
Sturdy Sensor is a fast, reliable and impervious to high temperatures and high humidity CO2 sensor for automotive emission testing centers.
Inventor(s) Commentary:
NOTE: This innovation is represented by The Ohio State University and was input by the Planet Eureka! Team who is solely responsible for its content. All cost and pricing information was estimated by the Planet Eureka! Team. To access more complete information simply click on “Link to Website With More Complete Info” or on “Email Inventor(s)” on the bottom of page 1 of this report.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $74 $360
Low Support $970 $1,900 $3,100
Medium Support $8,400 $12,000 $18,000
High Support $23,000 $34,000 $48,000
Ultra High $44,000 $63,000 $87,000
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $100 $520
Low Support $1,400 $2,700 $4,400
Medium Support $12,000 $18,000 $25,000
High Support $34,000 $48,000 $66,000
Ultra High $64,000 $89,000 $120,000
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $100 $510
Low Support $1,400 $2,600 $4,400
Medium Support $12,000 $18,000 $25,000
High Support $34,000 $48,000 $66,000
Ultra High $63,000 $90,000 $120,000
Listing #: USA.76.031810.013 Page 3 of 5 Date Posted: 2010-04-06
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.4% 1.8% 2.2%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $1 $3 $5 $8
Low Support $17 $32 $49 $96
Medium Support $140 $210 $290 $630
High Support $370 $570 $790 $1,700
Ultra High Support $710 $1,100 $1,500 $3,200
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33451 - Navigational, Measuring, Electromedical, and Cont...
 
 
 
 
Patent Numbers that apply to this Product/Service
 11/974,580
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 30
GRANTED Patents 6
Licensing Deals SIGNED -
Innovations that have SHIPPED -
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.031810.013 Page 4 of 5 Date Posted: 2010-04-06
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $12 $57
Low Support $150 $300 $500
Medium Support $1,300 $2,000 $2,800
High Support $3,600 $5,300 $7,500
Ultra High $6,900 $10,000 $14,000
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $21 $100
Low Support $270 $520 $880
Medium Support $2,400 $3,500 $5,000
High Support $6,400 $9,500 $13,000
Ultra High $12,000 $18,000 $24,000
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.031810.013 Page 5 of 5 Date Posted: 2010-04-06
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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