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BAKBlock Cancer Therapeutic (05037) - Veterinary
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BAKBlock Cancer Therapeutic (05037) - Veterinary
Apoptosis inducing cancer therapeutic for treating cancer in animals
BAKBlock prevents out of control cancer cell growth, prevents cancer from spreading, & can restore the effectiveness of other cancer drugs- cells die when they are told to.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $2,900 $424.3 M $1.9 B 2 of 5
Successful Prototypes
2 of 5
Patent Pending
63
29 is
Average
Low Support $4.8 B $10.0 B $19.5 B
Medium Support $36.5 B $65.4 B $112.3 B
High Support $94.2 B $167.9 B $289.7 B Remaining Time & Cost to First Sale
Ultra High $168.7 B $299.9 B $510.9 B Unknown Unknown
BAKBlock Cancer Therapeutic (05037) - Veterinary - Apoptosis inducing cancer therapeutic for treating cancer in animals
Final Decision Maker: Owners of pets with cancer

BAKBlock prevents out of control cancer cell growth, prevents cancer from spreading to new sites, and can restore the effectiveness of other cancer drugs.  In the presence of BAKBlock, the cells die when they are told to.

Cancer cells grow faster and live longer than normal cells, sometimes because they resist (or don't "hear") normal signals to die.  Apoptosis (programmed cell death) is a normal part of the regulatory control of all cells, but it does not function properly in cancer cells so they don't die when they should.  BAKBlock restores the proper response in the cancer cells.

How?  BAKBlock works by binding to a protein in the cell that prevents programmed cell death. When BAKBlock is added, the inhibitor is stopped, and the tumor cells commit suicide. 

Cancer in animals is currently treated with chemotherapy, radiation therapy, surgery, and targeted therapy directed specifically toward the tumor cells.  BAKBlock is a new kind of targeted therapy.

The patent application described that BAKBlock was tested on nude mice with PC3 prostate cancers.  The mice were given the BAKBlock orally for 63 days (dosage according to body weight).  Results showed that tumor growth was reduced by up to 61%, with no toxicity.

BAKBlock  is a small molecule that can be made by synthetic chemistry. Thus it will be cheaper than larger more complex drugs like monoclonal antibodies.

The lead inventor is a professor of Medicinal Chemistry in the College of Pharmacy at The Ohio State University. He has published over 160 scientific papers in peer reviewed journals. He has a successful history of developing small molecules, some which have been licensed to drug development companies for cancer treatment.  The National Institute of Health has funded his work.

$50,000 for 60 days of oral treatmentSeeking: Purchase

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.020210.002 Page 1 of 5 Date Posted: 2010-02-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 17,600,000 10% American Vet. Med. Assoc. website- # of dogs & cats in US is 75M & 81M respectively & estimation studies have shown 33% of dogs & 13% of cats get cancer-assume 2 animals per owner 
Revenue per First Purchase $50,000.00 10% Based on cost of structurally related molecule which sells for $50 per bottle of 28 tablets at 15mg each; and on dosage used in patent to treat mice of 100mg/kg/day 
% that will Repeat 45% 10% Repeat rate dependent on animals tolerance of the therapy, death rate and prevalence of disease, as well as owners ability to treat their pet. 
Number of Annual Repeats 5 10% Based on a 60 day supply with pet owner repurchasing every 2 months. 
Revenue per Repeat Purchase $50,000.00 10% Same as first purchase. This supply is for a 60 day period so patient would repurchase an equivalent amount every 2 months. 
Reseller (Trade) Margin 50% 10% Based on industry standard. 
Producer Profit (EBITD) 15% 10% Based on reference data provided for pharmaceutical and medicine manufacturing. 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
Initial tested has revealed successful prototypes but further prototyping development and testing (animal trials) is required
Cost to First Sale (remaining) Unknown 10% unknown
Time to First Sale (remaining) Unknown 10% unknown 
Confidence in Concept Claims made in description 40% Concept based on information provided by technology licensing associate and testing for initial claims performed by inventor of technology 
Proprietary
Protection Status
2 of 5
Patent Pending
International patent application filed 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

52%

63%

73%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.020210.002 Page 2 of 5 Date Posted: 2010-02-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $- Current GOAL $-
Tumor formation through loss of normal growth control Source: (http://www.cancer.gov/cancertopics/understandingcancer/cancer/)
Inventor(s) Commentary:
NOTE: This innovation is represented by The Ohio State University and was input by the Planet Eureka! Team who is solely responsible for its content. All cost and pricing information was estimated by the Planet Eureka! Team. To access more complete information simply click on “Link to Website With More Complete Info” or on “Email Inventor(s)” on the bottom of page 1 of this report.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2,900 $424.3 M $1.9 B
Low Support $4.8 B $10.0 B $19.5 B
Medium Support $36.5 B $65.4 B $112.3 B
High Support $94.2 B $167.9 B $289.7 B
Ultra High $168.7 B $299.9 B $510.9 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $3,800 $570.7 M $2.4 B
Low Support $6.4 B $13.3 B $25.6 B
Medium Support $48.9 B $86.2 B $147.8 B
High Support $126.5 B $221.3 B $383.0 B
Ultra High $225.0 B $395.1 B $676.8 B
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $4,900 $664.8 M $3.1 B
Low Support $7.4 B $16.7 B $34.3 B
Medium Support $55.4 B $109.9 B $206.8 B
High Support $141.6 B $283.2 B $520.3 B
Ultra High $252.1 B $505.7 B $931.8 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $6,300 $884.6 M $4.2 B
Low Support $9.9 B $22.1 B $45.1 B
Medium Support $74.0 B $143.6 B $269.4 B
High Support $191.2 B $376.0 B $684.2 B
Ultra High $341.1 B $663.6 B $1,218.6 B
Listing #: USA.76.020210.002 Page 3 of 5 Date Posted: 2010-02-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.8% 2.4% 3%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $3.4 M $8.5 M $16.3 M $25.5 M
Low Support $55.0 M $113.9 M $194.7 M $341.6 M
Medium Support $379.1 M $717.4 M $1.1 B $2.2 B
High Support $959.3 M $1.9 B $3.0 B $5.6 B
Ultra High Support $1.7 B $3.3 B $5.3 B $10.0 B
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% %
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
54171 - Research and Development in the Physical, Enginee...
32541 - Pharmaceutical and Medicine Manufacturing
 
 
 
Patent Numbers that apply to this Product/Service
 PCTUS2005/056454
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 25
GRANTED Patents -
Licensing Deals SIGNED -
Innovations that have SHIPPED -
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.020210.002 Page 4 of 5 Date Posted: 2010-02-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $460 $67.2 M $295.6 M
Low Support $760.1 M $1.6 B $3.1 B
Medium Support $5.8 B $10.4 B $17.8 B
High Support $14.9 B $26.6 B $45.9 B
Ultra High $26.7 B $47.5 B $81.0 B
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $820 $119.3 M $524.5 M
Low Support $1.3 B $2.8 B $5.5 B
Medium Support $10.3 B $18.4 B $31.6 B
High Support $26.5 B $47.2 B $81.5 B
Ultra High $47.4 B $84.3 B $143.7 B
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.020210.002 Page 5 of 5 Date Posted: 2010-02-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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