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Aversa Water Conserving Energy Saving Shower Valve
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Aversa Water Conserving Energy Saving Shower Valve
Water Conserving Shower head for universities and apartment complexes
A water saving, energy conserving shower valve that provides increased water pressure and an experience comparable to a standard showerhead.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $40 $4.0 M $22.4 M 3 of 5
Final Design
2 of 5
Patent Pending
72
29 is
Average
Low Support $35.0 M $109.3 M $264.2 M
Medium Support $236.8 M $701.0 M $1.5 B
High Support $620.9 M $1.8 B $3.8 B Remaining Time & Cost to First Sale
Ultra High $1.1 B $3.1 B $6.5 B 6 mos-1 yr $10k-$100k
Aversa Water Conserving Energy Saving Shower Valve - Water Conserving Shower head for universities and apartment complexes
Final Decision Maker: Universities, Colleges, Apartment Complexes and Hotels

For the first time you can get the feel of an invigorating shower while using up to 40% less water!  The Aversa is the first water conserving shower valve that performs like a regular shower head.  Users of the Aversa don't even notice that they are conserving water while showering!   

Water restricting shower valves exist, however they do just that - restrict the amount of water coming out of your shower head.  Any user of this type of valve will tell you that you feel the impact of less water coming out of the shower head - which many times leads you to taking a longer shower and using more water than with your standard showerhead!

The Aversa is the best of both worlds - it provides an improved shower experience while still conserving water.  It reduces water consumption by up to 40% while invigorating the user with a smooth, sting-free shower spray with no feeling of a loss of water pressure. The Aversa is also adaptable to commercially available showerheads.

The Aversa is installed between the shower neck water supply and the shower head, enabling you to achieve a noticeable savings of energy and water that has a measurable ROI within a few months. Our patent pending technology displaces the water with a controlled amount of air, thereby reducing the water needed to take a fulfilling shower.  It has proven to save 1-1.25 gallons of water per minute, and over 18 gallons per 15 minute shower.  It also reduces your water heating costs from $1.68 per shower to $.90 cents - a savings of 53%.  Therefore the Aversa is truly the ultimate water conserving valve!

The Aversa is ideal for use in university and college settings where the population is a constant, followed by apartment complex owners - where the cost of water and energy consumption is borne by the facility owner.  Individual homeowners who want to conserve water and energy will purchase these also. The Aversa is being tested in four locations in the U.S.  A Bloomsburg University housing representative estimated that the Aversa would "...reduce water usage in the residence halls by 25% resulting in an annual savings of 8 million gallons of water."

The Aversa was also the grand prize winner of the 2008 Greenovation Competition of Central Pennsylvania.

$68.00 for One Shower-valve and showerhead assemblySeeking: Purchase, Investment, Distribution, Manufacturing/R&D

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.010609.002 Page 1 of 5 Date Posted: 2009-08-31
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 246,956 30% Based on Eureka data # educational services (43,956) and (611,857) of apartment complexes based on est, Simmons, Patrick A., (ed), Housing Statistics in the U.S., Second Edition. 
Revenue per First Purchase $6,800.00 60% Pessimistic estimated based on a university purchasing 10; Most likely estimate based on a college purchasing 100; Optimistic estimate based on a university purchasing 300 
% that will Repeat 40% 30% Most likely and optimistic based on Eureka estimate for industrial consumables. Assume that colleges will purchase again after testing phase. 
Number of Annual Repeats 3 30% Optimistic based on ROI of 70 days converting to 5 times per year. 
Revenue per Repeat Purchase $20,400.00 30% Pessimistic based on 20 units; Most likely based on 300 units; Optimistic based on 300 units. 
Reseller (Trade) Margin 45% 30% Based on Eureka averages for Industrial Product Resellers. 
Producer Profit (EBITD) 20% 60% Based on averages for Eureka Net Profit Margins for Aversa's related industries. 
 
Innovation Status
Development
Status
3 of 5
Final Design
Phase one production models are complete, testing validated using various types of showerheads. Phase two production models are undergoing final quality and function tests.
Cost to First Sale (remaining) $10k-$100k 60% First and second article tests $3500; Industry Registration and certification $10,000, plus first production run and marketing costs.
Time to First Sale (remaining) 6 mos-1 yr 60% First production run of 1,000 each within 30-60 days; Greening of facilities in California, Michigan and Pennsylvania within 120-180 days. 
Confidence in Concept Claims made in description 70% Basis for estimate is reinforced by testing and evaluation of initial prototypes with evalautions completed using various types of showerheads. 
Proprietary
Protection Status
2 of 5
Patent Pending
Patent is in progress with NDA's signed by all concerned individuals. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

48%

72%

79%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.010609.002 Page 2 of 5 Date Posted: 2009-08-31
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $0.5 M Current GOAL $1 M
Aversa Photos: Item on the left depicts the housing with a stainless steel ring that secures the proprietary water control valve. Items on the right are final & test versions.
Inventor(s) Commentary:
The Aversa will help universities, apartment complexes, and hotels realize a significant savings in water usage and energy consumption, while providing users with a great shower experience.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $40 $4.0 M $22.4 M
Low Support $35.0 M $109.3 M $264.2 M
Medium Support $236.8 M $701.0 M $1.5 B
High Support $620.9 M $1.8 B $3.8 B
Ultra High $1.1 B $3.1 B $6.5 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $50 $5.0 M $28.0 M
Low Support $44.3 M $138.6 M $333.1 M
Medium Support $298.6 M $882.9 M $1.9 B
High Support $781.7 M $2.3 B $4.8 B
Ultra High $1.3 B $3.9 B $8.2 B
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $54 $5.5 M $29.2 M
Low Support $47.8 M $145.8 M $356.1 M
Medium Support $324.5 M $940.0 M $2.0 B
High Support $847.9 M $2.4 B $5.0 B
Ultra High $1.5 B $4.0 B $8.7 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $68 $6.5 M $37.4 M
Low Support $58.8 M $188.0 M $445.0 M
Medium Support $405.8 M $1.2 B $2.5 B
High Support $1.1 B $2.9 B $6.3 B
Ultra High $1.8 B $5.1 B $10.9 B
Listing #: USA.76.010609.002 Page 3 of 5 Date Posted: 2009-08-31
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.6% 3.2% 4.9%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $46,000 $130,000 $290,000 $400,000
Low Support $750,000 $2.0 M $4.0 M $6.0 M
Medium Support $4.7 M $12.0 M $23.6 M $36.1 M
High Support $12.3 M $30.7 M $60.3 M $92.2 M
Ultra High Support $20.4 M $52.1 M $100.6 M $156.3 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33291 - Metal Valve Manufacturing
42372 - Plumbing and Heating Equipment and Supplies (Hydr...
44411 - Home Centers
61131 - Colleges, Universities, and Professional Schools
72131 - Rooming and Boarding Houses
Patent Numbers that apply to this Product/Service
 United States
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 30
GRANTED Patents 0
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.010609.002 Page 4 of 5 Date Posted: 2009-08-31
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $6 $630,000 $3.6 M
Low Support $5.5 M $17.3 M $41.9 M
Medium Support $37.5 M $111.1 M $240.1 M
High Support $98.4 M $284.1 M $607.2 M
Ultra High $169.8 M $486.1 M $1.0 B
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $11 $1.1 M $6.3 M
Low Support $9.8 M $30.7 M $74.3 M
Medium Support $66.6 M $197.1 M $425.9 M
High Support $174.6 M $503.9 M $1.1 B
Ultra High $301.3 M $862.3 M $1.8 B
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.010609.002 Page 5 of 5 Date Posted: 2009-08-31
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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