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SafeHome CO Sensor (09038)
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SafeHome CO Sensor (09038)
Quick warning carbon monoxide detector for homes
The only carbon monoxide sensor that combines the benefits of being portable and battery operated with the advantage of larger & more expensive accurate and reliable sensors.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $150,000 $720,000 1 of 5
In Development
2 of 5
Patent Pending
55
29 is
Average
Low Support $1.8 M $3.9 M $7.0 M
Medium Support $15.1 M $26.2 M $40.5 M
High Support $42.1 M $69.8 M $105.9 M Remaining Time & Cost to First Sale
Ultra High $76.1 M $128.5 M $194.0 M Unknown Unknown
SafeHome CO Sensor (09038) - Quick warning carbon monoxide detector for homes
Final Decision Maker: Homeowners, Renters & Offices

15,000 Americans visit emergency rooms every year due to Carbon Monoxide (CO) poisoning, the leading cause of accidental poisonings in the United States.  CO is odorless, tasteless, and can only be detected using a specialized sensor.  For the first time ever a low-power, energy-saving Carbon Monoxide (CO) sensor has been developed that meets and exceeds the performance of expensive, high-power plug-in CO sensors.

The sensor is easily miniaturizable, which saves space, and can be manufactured at low cost using established manufacturing techniques, resulting in a very affordable sensor that can be mass-deployed in homes and offices.  The sensor is highly selective to CO in the presence of other gases, which insures reliable detection for added peace-of-mind.  

Unlike current battery-powered models, this sensor enables the display of precise CO concentrations so that the end user knows exactly how much CO is in the environment.  The battery-powered CO sensors currently available are not highly selective to CO in the presence of other gases, suffer from slow response times, and lack a display to show precise CO concentration.  

Current plug-in sensors, which overcome some of these drawbacks, use significant energy to heat the sensor, are less reliable, and are far more expensive to buy and operate.
The SafeHome CO sensor is reliable, accurate, affordable, and so efficient that it can run off of battery power while offering all the benefits of plug-in sensors. The low cost of the device allows homeowners to install one in every room of the house.

The sensor material can be easily integrated with electronic circuitry and CO concentrations are easily derived by measuring the electrical resistance when a current (or voltage) is applied to the sensor. The sensor was developed by a leading Ohio State University professor of chemistry and has been fabricated and tested in a university laboratory setting. A scientific paper will soon be published detailing the experiments.  The inventor is a renowned expert in sensor technologies, and his research has earned him a spot in R&D magazine's prestigious R&D 100 list 3 times.  U.S. and foreign rights are available for this technology. 

$6.99 for one home CO detectorSeeking: Purchase

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.011010.003 Page 1 of 5 Date Posted: 2010-01-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 100,000,000 60% There are 105 million homeowner & renters in the US. Roughly 25 million businesses according to the US Census data. 
Revenue per First Purchase $13.98 30% customers will likely purchase 2 sensors. One for the kitchen and one for the main bedroom. Large homes will need 3. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 30% 60% Profit margins of reseller is from grocery stores and DIY stores like Home Depot. 
Producer Profit (EBITD) 15% 60% The profit margin of the industry is 11%, but due to the low cost of manufacturing, a higher EBITA is possible. 
 
Innovation Status
Development
Status
1 of 5
In Development
The sensor material has been fabricated and its performance has been verified in a laboratory setting. The inventor, will soon publish a paper that details the experiments.
Cost to First Sale (remaining) Unknown 60% No cost data is available at this time.
Time to First Sale (remaining) Unknown 60% No time to first sale is available at this time. 
Confidence in Concept Claims made in description 30% The sensor material has been fabricated and its performance has been verified in a laboratory setting. The inventor, will soon publish a paper that details the experiments. 
Proprietary
Protection Status
2 of 5
Patent Pending
The US provisional patent has been filled and Patent Cooperation Treaty will be filled in April, 2010. Foreign rights will be available. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

43%

55%

65%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.011010.003 Page 2 of 5 Date Posted: 2010-01-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $- Current GOAL $-
Carbon monoxide is known as the "Silent Killer" and is the leading cause of accidental poising deaths in America. Every home & office should have one per room.
Inventor(s) Commentary:
NOTE: This innovation is represented by The Ohio State University and was input by the Planet Eureka! Team who is solely responsible for its content. All cost and pricing information was estimated by the Planet Eureka! Team. To access more complete information simply click on “Link to Website With More Complete Info” or on “Email Inventor(s)” on the bottom of page 1 of this report.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $150,000 $720,000
Low Support $1.8 M $3.9 M $7.0 M
Medium Support $15.1 M $26.2 M $40.5 M
High Support $42.1 M $69.8 M $105.9 M
Ultra High $76.1 M $128.5 M $194.0 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $210,000 $990,000
Low Support $2.6 M $5.3 M $9.5 M
Medium Support $21.0 M $36.2 M $54.9 M
High Support $58.0 M $96.1 M $143.7 M
Ultra High $105.8 M $176.7 M $264.4 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $210,000 $990,000
Low Support $2.5 M $5.3 M $9.5 M
Medium Support $20.9 M $36.0 M $54.6 M
High Support $58.0 M $96.5 M $144.3 M
Ultra High $106.3 M $177.3 M $263.2 M
Listing #: USA.76.011010.003 Page 3 of 5 Date Posted: 2010-01-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.3% 2.1% 3%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $1,300 $3,700 $7,600 $11,000
Low Support $23,000 $51,000 $91,000 $150,000
Medium Support $170,000 $340,000 $560,000 $1.0 M
High Support $470,000 $910,000 $1.5 M $2.7 M
Ultra High Support $840,000 $1.7 M $2.7 M $5.0 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33429 - Other Communications Equipment Manufacturing
 
 
 
 
Patent Numbers that apply to this Product/Service
 61/164,650
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 32
GRANTED Patents 5
Licensing Deals SIGNED -
Innovations that have SHIPPED -
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.011010.003 Page 4 of 5 Date Posted: 2010-01-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $24,000 $110,000
Low Support $290,000 $610,000 $1.1 M
Medium Support $2.4 M $4.2 M $6.4 M
High Support $6.7 M $11.1 M $16.8 M
Ultra High $12.1 M $20.4 M $30.8 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $43,000 $200,000
Low Support $510,000 $1.1 M $2.0 M
Medium Support $4.2 M $7.4 M $11.4 M
High Support $11.8 M $19.6 M $29.8 M
Ultra High $21.4 M $36.1 M $54.6 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.011010.003 Page 5 of 5 Date Posted: 2010-01-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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