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Bisen Real-time Electronic Detection Device for Pathogens in Liquids
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Bisen Real-time Electronic Detection Device for Pathogens in Liquids
real-time detection for pathogens in milk
The only technology for reat-time simultaneous detection and identification of pathogens in a liquid flow.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $0 $28,000 $250,000 1 of 5
In Development
2 of 5
Patent Pending
37
29 is
Average
Low Support $390,000 $1.2 M $2.8 M
Medium Support $3.3 M $8.5 M $17.7 M
High Support $9.0 M $23.0 M $47.3 M Remaining Time & Cost to First Sale
Ultra High $18.0 M $44.7 M $92.3 M 3-5 yrs $250M-$500M
Bisen Real-time Electronic Detection Device for Pathogens in Liquids - real-time detection for pathogens in milk
Final Decision Maker: dairy farmers

The benefit of our BiSen Electronic Detection Device is that it is the only system that detects and identifies pathogens in a liquid flow  in real-time, without the need for laboratory analysis. It dairy applications, it can save up to $100 per cow per year in lost milk production and provide valuable consumer protection. This technology can be used on a wide range of liquids and can test for multiple pathogens simultaneously.

$50,000 for each detection systemSeeking: Purchase, Investment

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.113009.001 Page 1 of 5 Date Posted: 2009-11-30
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 10,000 30% estimated based on the number of US dairy farmers 
Revenue per First Purchase $50,000.00 30% based on the size of the dairy (number of head) 
% that will Repeat 50% 30% Replacement of serviceable components. 
Number of Annual Repeats 1 30%  
Revenue per Repeat Purchase $4,000.00 30%  
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 30% 30%  
 
Innovation Status
Development
Status
1 of 5
In Development
Succesful output modeling and initial design completed. Patent pending.
Cost to First Sale (remaining) $250M-$500M 30%
Time to First Sale (remaining) 3-5 yrs 30%  
Confidence in Concept Claims made in description 30% Mathematical modeling using published data on electronic properties of microorganisms show positive results. 
Proprietary
Protection Status
2 of 5
Patent Pending
Utility patent filed 4/20/2007. Patent pending. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

25%

37%

51%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.113009.001 Page 2 of 5 Date Posted: 2009-11-30
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $0.5 M Current GOAL $1 M
Photo can go here
Inventor(s) Commentary:
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $28,000 $250,000
Low Support $390,000 $1.2 M $2.8 M
Medium Support $3.3 M $8.5 M $17.7 M
High Support $9.0 M $23.0 M $47.3 M
Ultra High $18.0 M $44.7 M $92.3 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $44,000 $400,000
Low Support $620,000 $1.9 M $4.5 M
Medium Support $5.4 M $13.5 M $27.2 M
High Support $14.5 M $36.4 M $74.3 M
Ultra High $28.4 M $70.9 M $139.8 M
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $31,000 $270,000
Low Support $430,000 $1.3 M $3.0 M
Medium Support $3.8 M $9.2 M $18.5 M
High Support $10.0 M $24.7 M $49.6 M
Ultra High $19.7 M $47.9 M $96.6 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $50,000 $420,000
Low Support $690,000 $2.0 M $4.7 M
Medium Support $6.0 M $14.3 M $28.5 M
High Support $15.9 M $39.3 M $77.8 M
Ultra High $31.5 M $75.5 M $148.1 M
Listing #: USA.76.113009.001 Page 3 of 5 Date Posted: 2009-11-30
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 2.4% 3.7% 5.2%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $1,100 $2,900 $5,900 $8,800
Low Support $18,000 $46,000 $84,000 $140,000
Medium Support $130,000 $300,000 $550,000 $910,000
High Support $350,000 $830,000 $1.5 M $2.5 M
Ultra High Support $690,000 $1.6 M $2.8 M $4.7 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
11212 - Dairy Cattle and Milk Production
 
 
 
 
Patent Numbers that apply to this Product/Service
 US 2008/0262740
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 40
GRANTED Patents 61
Licensing Deals SIGNED 0
Innovations that have SHIPPED 3
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.113009.001 Page 4 of 5 Date Posted: 2009-11-30
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $4,400 $40,000
Low Support $62,000 $190,000 $450,000
Medium Support $530,000 $1.4 M $2.8 M
High Support $1.4 M $3.6 M $7.5 M
Ultra High $2.8 M $7.1 M $14.6 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $7,800 $70,000
Low Support $110,000 $330,000 $800,000
Medium Support $940,000 $2.4 M $5.0 M
High Support $2.5 M $6.5 M $13.3 M
Ultra High $5.1 M $12.6 M $26.0 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.113009.001 Page 5 of 5 Date Posted: 2009-11-30
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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