|
|
MyWebYellow.com Real Local Search expand market share for Internet Yellow Page companies There are currently no reviews for this Innovation.
| MyWebYellow.com Real Local Search
expand market share for Internet Yellow Page companies |
|
Accurate relevant results attracts and retains visitors. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$2 |
$260,000 |
$1.8 M |
3 of 5
Final Design
|
2 of 5
Patent Pending
|
27 29 is
Average
|
| Low Support |
$3.7 M |
$8.5 M |
$17.2 M |
| Medium Support |
$31.9 M |
$59.3 M |
$103.6 M |
| High Support |
$88.4 M |
$164.0 M |
$277.7 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$162.0 M |
$304.6 M |
$517.6 M |
< 6 months
|
$100k-$1M
|
MyWebYellow.com Real Local Search
- expand market share for Internet Yellow Page companies
Final Decision Maker: merchants and businesses from all major categories
MyWebYellow combines information from business websites, directory listings, and enhancements to deliver a unique, fully searchable profile. It is a hyper-local search engine backed by years of patent-pending technology. Businesses can submit listings for free and can boost their position through enhanced listings. Listing details include: details about the company, links to e-commerce sites, coupons, websites, video presentations, LinkedIn, FaceBook, Twitter, and more. The technology and solution allows for important information collected from a company website to be displayed with a search result of traditional directory information. Think of a search engine result and a yellow page result combined. Allows database information to be expanded with much more relevant, current and robust information. This is a significant improvement to traditional yellow pages that search business name or category. Similar to search engines, visitors can find exactly what they want based on a full text search of all data consolidated into a business profile. The information allows IYP sites to provide a much more accurate results, differentiate between similar IYP sites and remain competitive with local search engines. The system allows for simple and rapid provisioning of business advertising in selected cities and for larger brand name companies who would need regional or national placement. Optional electronic billing is provided to simplify the accounting process. We are interested in discussing licensing this technology based on a revenue share, investment and or strategic partnerships.
| $80 for average revenue per advertiser per month | Seeking: Purchase, Investment |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.112509.001 |
Page 1 of 5 |
Date Posted: 2009-11-30 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
9,000,000 |
70% |
MyWebYellow has approximately 13 million US business listings 100+million US white page listings - also have 3 million business listings for Canada
|
| Revenue per First Purchase |
$960.00 |
60% |
Based on net as the best possible revenue is partnering for direct sales, bundling with print products or revenue sharing with media buyers |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
50% |
90% |
5 year projections based on net avg revenue $40 /advertiser/month allowing partners to sell at $80 |
| Producer Profit (EBITD) |
22% |
90% |
simulation of required staff, all expenses and projections is available |
| |
| Innovation Status |
|
Development
Status |
3 of 5
Final Design
|
Beta site was launched Sept 15th 2009 Finalizing V.2.0 that enhances the SEO improvements |
| Cost to First Sale (remaining) |
$100k-$1M |
90% |
System improvements are in process Assume continuous improvement plan for programming includes expansion of existing server farm as traffic increases |
| Time to First Sale (remaining) |
< 6 months |
90% |
We are actively marketing and developing a sales channel |
| Confidence in Concept Claims made in description |
90% |
There is currently NO other technology in the IYP space that provides this level of flexibility, ease of use and competitive edge. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
patent pending to protect how we dynamically link information |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.112509.001 |
Page 2 of 5 |
Date Posted: 2009-11-30 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$1.2 M |
Current GOAL |
$3.9 M |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$260,000 |
$1.8 M |
| Low Support |
$3.7 M |
$8.5 M |
$17.2 M |
| Medium Support |
$31.9 M |
$59.3 M |
$103.6 M |
| High Support |
$88.4 M |
$164.0 M |
$277.7 M |
| Ultra High |
$162.0 M |
$304.6 M |
$517.6 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$490,000 |
$3.3 M |
| Low Support |
$7.1 M |
$15.6 M |
$30.0 M |
| Medium Support |
$62.2 M |
$109.2 M |
$175.9 M |
| High Support |
$173.2 M |
$299.9 M |
$473.8 M |
| Ultra High |
$322.0 M |
$564.8 M |
$873.4 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$500,000 |
$3.2 M |
| Low Support |
$7.1 M |
$15.6 M |
$30.0 M |
| Medium Support |
$61.8 M |
$109.7 M |
$175.9 M |
| High Support |
$173.2 M |
$299.5 M |
$469.2 M |
| Ultra High |
$324.3 M |
$560.1 M |
$880.2 M |
|
| Listing #: USA.76.112509.001 |
Page 3 of 5 |
Date Posted: 2009-11-30 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
2.4% |
3.1% |
3.8% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$3,700 |
$9,700 |
$19,000 |
$29,000 |
| Low Support |
$59,000 |
$130,000 |
$220,000 |
$380,000 |
| Medium Support |
$430,000 |
$850,000 |
$1.4 M |
$2.6 M |
| High Support |
$1.2 M |
$2.3 M |
$3.8 M |
$6.9 M |
| Ultra High Support |
$2.2 M |
$4.3 M |
$7.1 M |
$13.0 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
% |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 54189 - Other Services Related to Advertising |
| 51913 - Internet Publishing and Broadcasting and Web Sear... |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| 11/013,098 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
20 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
12 |
| Innovations that have SHIPPED |
12 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.112509.001 |
Page 4 of 5 |
Date Posted: 2009-11-30 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$41,000 |
$290,000 |
| Low Support |
$580,000 |
$1.4 M |
$2.7 M |
| Medium Support |
$5.1 M |
$9.4 M |
$16.4 M |
| High Support |
$14.0 M |
$26.0 M |
$44.0 M |
| Ultra High |
$25.7 M |
$48.3 M |
$82.0 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$73,000 |
$510,000 |
| Low Support |
$1.0 M |
$2.4 M |
$4.8 M |
| Medium Support |
$9.0 M |
$16.7 M |
$29.1 M |
| High Support |
$24.9 M |
$46.1 M |
$78.1 M |
| Ultra High |
$45.6 M |
$85.7 M |
$145.6 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.112509.001 |
Page 5 of 5 |
Date Posted: 2009-11-30 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
