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Handiplac is a disability parking placard enclosure.
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Handiplac is a disability parking placard enclosure.
easier placard holder for disabled motorist
The first enclosure to securely hold the disability parking placard to the dashboard, allowing ease of use, saving time, energy and lowering frustration.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $70,000 $440,000 4 of 5
Manufacturing Ready
5 of 5
Granted Patent Claims
56
29 is
Average
Low Support $720,000 $2.2 M $5.1 M
Medium Support $5.6 M $15.3 M $31.2 M
High Support $15.7 M $42.2 M $84.4 M Remaining Time & Cost to First Sale
Ultra High $29.5 M $78.9 M $154.0 M < 6 months $10k-$100k
Handiplac is a disability parking placard enclosure. - easier placard holder for disabled motorist
Final Decision Maker: disabled motorists

 Handiplac makes your driving life easier. It is the first invention to hold your disability parking placard securely to the dashboard. Lowers your stress and saves you time. Anyone who has experienced the problems associated with the current disability parking placard will be pleased to know that there is a better solution. Handiplac, U.S. patent number 7,591,096 is a simple and inexpensive plastic placard enclosure that eliminates the problems associated with the current technology. Problems such as, obstructed vision from having the parking placard hang from the mirror, having the parking placard hook break off when changing vehicles, fitting the parking placard in your glove compartment, or chasing the parking placard down the street when it flies out of the window. It is illegal to have your parking placard hang from the mirror while driving. Handiplac eliminates driving violations from having your parking placard hang from the mirror. Handiplac is easy to use. Tip it up while parking and lay it down on the dashboard while driving. Also eliminates searching through your vehicle for your lost or misplaced parking placard. Every time you park your vehicle, know where your parking placard is. It is securely held to the dashboard. The time and energy saved looking for your placard is put to use that is more productive. Such as shopping or getting to your appointments on time.
Handiplac is virtually indestructible. One of our test units survived a front end total of the vehicle and did not move from the dashboard. We are not only the inventors of Handiplac we use them ourselves. Our prototypes have been in use for 18 months and are still going strong. Our users experience less frustration from having to search for their parking placard. My wife says, "I may not know where my car keys are but I know where my placard is."  "It is so easy to use I take my Handiplac with me from vehicle to vehicle." We are confident in our product. We are multiple patented inventors with years of experience in the manufacturing industry and running small businesses. 

$9.99 for one HandiplacSeeking: Purchase, Distribution

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.111409.009 Page 1 of 5 Date Posted: 2009-11-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 65,000,000 60% 400,000 people in the U.S. with MS, 65,000,000 people in U.S. with non-institutional disability, 191,000,000 drivers in the U.S., U.S. Census 2008 
Revenue per First Purchase $9.99 90% Price that we are going to list on e-business. States will give second parking placard upon request. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 50% 80% The numbers listed match my target market 
Producer Profit (EBITD) 20% 60% Costs are fixed. Larger profits early in e-business. I will have to take less as product branches out into larger market. 
 
Innovation Status
Development
Status
4 of 5
Manufacturing Ready
Handiplac is patented #7591096. We are making the mold and will have product by early 2010. We are setting up as an e-business. We do not have a distributor.
Cost to First Sale (remaining) $10k-$100k 90% Costs for mold, first stock and advertising are fixed and real.
Time to First Sale (remaining) < 6 months 90% Mold will be completed and first product by early 2010. 
Confidence in Concept Claims made in description 70% Prototype time in service. Public reaction to the product. Help we have received from disability organizations. 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
The process of securing the parking placard to the dash and allowing ease of use with the patented living hinge support system. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

38%

56%

70%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.111409.009 Page 2 of 5 Date Posted: 2009-11-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $0.5 M
Handiplac the first disability parking placard enclosure to securely hold your parking pass to the dashboard. So easy to use. Tip it up while parking. Lay it down while driving.
Inventor(s) Commentary:
Please see Handiplac.com. Possible other markets, other parking and permit passes.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $70,000 $440,000
Low Support $720,000 $2.2 M $5.1 M
Medium Support $5.6 M $15.3 M $31.2 M
High Support $15.7 M $42.2 M $84.4 M
Ultra High $29.5 M $78.9 M $154.0 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $95,000 $610,000
Low Support $980,000 $3.0 M $7.0 M
Medium Support $7.6 M $21.0 M $42.5 M
High Support $21.7 M $57.6 M $114.8 M
Ultra High $40.5 M $108.1 M $209.5 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $95,000 $610,000
Low Support $990,000 $3.0 M $7.0 M
Medium Support $7.7 M $21.1 M $42.6 M
High Support $21.8 M $57.4 M $114.2 M
Ultra High $40.5 M $108.1 M $210.9 M
Listing #: USA.76.111409.009 Page 3 of 5 Date Posted: 2009-11-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 2.5% 3.9% 5.6%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $990 $2,800 $6,000 $8,300
Low Support $17,000 $43,000 $84,000 $130,000
Medium Support $110,000 $280,000 $530,000 $840,000
High Support $320,000 $770,000 $1.5 M $2.3 M
Ultra High Support $590,000 $1.4 M $2.7 M $4.2 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% %
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
32619 - Other Plastics Product Manufacturing
 
 
 
 
Patent Numbers that apply to this Product/Service
 7591096
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 6
GRANTED Patents 4
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.111409.009 Page 4 of 5 Date Posted: 2009-11-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $11,000 $70,000
Low Support $110,000 $350,000 $810,000
Medium Support $890,000 $2.4 M $4.9 M
High Support $2.5 M $6.7 M $13.4 M
Ultra High $4.7 M $12.5 M $24.4 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $20,000 $120,000
Low Support $200,000 $630,000 $1.4 M
Medium Support $1.6 M $4.3 M $8.8 M
High Support $4.4 M $11.9 M $23.7 M
Ultra High $8.3 M $22.2 M $43.3 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.111409.009 Page 5 of 5 Date Posted: 2009-11-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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