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EASY HANG SHOWER CURTAIN
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EASY HANG SHOWER CURTAIN
Stress free Shower curtain/Liner for Homemakers and Lodgings
An inexpensive shower curtain and liner, that can be easily hung and replaced in less than five minutes.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $9 $620,000 $8.7 M 1 of 5
In Development
2 of 5
Patent Pending
30
29 is
Average
Low Support $7.2 M $34.0 M $129.2 M
Medium Support $60.8 M $246.0 M $845.5 M
High Support $159.2 M $645.2 M $2.4 B Remaining Time & Cost to First Sale
Ultra High $311.5 M $1.2 B $4.3 B < 6 months < $10k
EASY HANG SHOWER CURTAIN - Stress free Shower curtain/Liner for Homemakers and Lodgings
Final Decision Maker: Homemakers and Lodgings/Hotels


  I am updating the shower curtain. My invention is called the "EASY HANG SHOWER CURTAIN".  The Easy Hang Shower Curtain has, seven connecting snaps across the top of the curtrain; and it comes with a liner that also has seven connecting snaps going across.

 You will be able to fold the top of the curtain over the shower rod and snap it to the back of itself.  Now when you are ready to hang your liner, simply snap it onto the back of the shower curtain.
  This new idea makes it easier to change your liner without having to take down the shower curtain until you are ready.

 It is also solves problems with mold and mildew build up. Since you will be able to change the liner as often as you like, this will help to keep your bathroom smelling fresher and staying cleaner. You will see that, unlike the traditional shower curtain, the Easy Hang Shower Curatin is stress free, time-saving, and sanitary.  In addition, to these benefits, you will no longer have to struggle with hooks, torn liners or pinched fingers.

 Just think of it, being able to change your shower curtain and or liner in as little as five minutes or less.

 I cannot upload the picture here but it can be seen on the Edision Nation website, on my dashboard.
 

$10.00 for one shower-liner combinationSeeking: Investment, Distribution, Manufacturing/R&D

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.101909.010 Page 1 of 5 Date Posted: 2009-10-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 71,500,000 30% I used the calculations available on this website. I used Homeowners, Renters, Urban Population and Home Furnishing Stores. 
Revenue per First Purchase $20.00 30% The shower curtain and liner would be sold together, so,a homeowner may most likely buy two to change the shower curatin itself. 
% that will Repeat 35% 30% With my unique design (improvement) the consumers will have to repeat the purchase of the liners that are made only for the Easy Hang Shower Curtain style and make-up. 
Number of Annual Repeats 9 30% The numbers are an estimate based on the needs and quantity of the homeowner/renter and or the hotel/lodging 
Revenue per Repeat Purchase $40.00 30% A lodging/Hotel may purchase a larger amount to suit the many rooms in their buildings; homeowners/renters need to change a liner, at least on a bi/weekly basis 
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 9% 30% Honestly, just a rough estimate, based on the data fom this website 
 
Innovation Status
Development
Status
1 of 5
In Development
The logic to my invention (modification) is an easier way to both hang a shower curtain and change the liner without having to actually remove the shower curtain.
Cost to First Sale (remaining) < $10k 30% This is an estimation based on the simplicity of the shower curtain and liner but also on the long lasting use of the shower curtains.
Time to First Sale (remaining) < 6 months 30% I picked less than 6 months because I have a patent pending and I am on Edison Nation (at level 4 in two of their searches). 
Confidence in Concept Claims made in description 30% As indictaed this is a raw judgement since I am still pretty new at this. 
Proprietary
Protection Status
2 of 5
Patent Pending
I am in the patent pending stage. I have a application for a Utility and Design Patent and a "License For Foreign Filing". All under the patent pending stage. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

21%

30%

42%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.101909.010 Page 2 of 5 Date Posted: 2009-10-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $0.3 M
Photo can go here
Inventor(s) Commentary:
I am new to this business and have chosen to have my product sold directly to the Final Decision Makers. I am confident that my product, the Easy Hang Shower Curtain, will be very profitable and a welcomed addition to the shower curtain industry. The ideas behind my product are to simplify the shower hanging/changing process and help fight against mold/mildew. With my new and affordable curtains and liners, consumers will have an elegant bathroom, that is cleaner, fresher.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $9 $620,000 $8.7 M
Low Support $7.2 M $34.0 M $129.2 M
Medium Support $60.8 M $246.0 M $845.5 M
High Support $159.2 M $645.2 M $2.4 B
Ultra High $311.5 M $1.2 B $4.3 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $15 $1.1 M $14.9 M
Low Support $12.8 M $57.6 M $216.5 M
Medium Support $102.9 M $425.0 M $1.5 B
High Support $286.0 M $1.1 B $4.0 B
Ultra High $536.4 M $2.1 B $7.4 B
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $15 $1.1 M $17.2 M
Low Support $12.3 M $63.1 M $273.4 M
Medium Support $93.6 M $445.0 M $1.7 B
High Support $263.2 M $1.2 B $4.5 B
Ultra High $502.7 M $2.3 B $8.8 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $26 $1.9 M $29.7 M
Low Support $20.4 M $104.8 M $433.0 M
Medium Support $178.4 M $775.5 M $2.8 B
High Support $456.2 M $2.1 B $7.7 B
Ultra High $929.2 M $4.0 B $14.2 B
Listing #: USA.76.101909.010 Page 3 of 5 Date Posted: 2009-10-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 0.6% 1% 1.6%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $8,900 $28,000 $58,000 $83,000
Low Support $180,000 $500,000 $1.0 M $1.5 M
Medium Support $1.2 M $3.3 M $6.7 M $10.0 M
High Support $3.2 M $8.9 M $18.3 M $26.8 M
Ultra High Support $5.9 M $17.0 M $34.3 M $50.9 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
81411 - Private Households
 
 
 
 
Patent Numbers that apply to this Product/Service
 61/124,402
 US 12/386,304
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 0
GRANTED Patents 0
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.101909.010 Page 4 of 5 Date Posted: 2009-10-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $98,000 $1.4 M
Low Support $1.1 M $5.4 M $20.5 M
Medium Support $9.6 M $39.0 M $134.0 M
High Support $25.2 M $102.3 M $373.1 M
Ultra High $49.4 M $194.1 M $689.1 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $170,000 $2.4 M
Low Support $2.0 M $9.6 M $36.3 M
Medium Support $17.1 M $69.2 M $237.7 M
High Support $44.8 M $181.4 M $661.9 M
Ultra High $87.6 M $344.3 M $1.2 B
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.101909.010 Page 5 of 5 Date Posted: 2009-10-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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