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CatwallClimber - wall mounted playground for cats. Wall mounted Playground for cats There are currently no reviews for this Innovation.
| CatwallClimber - wall mounted playground for cats.
Wall mounted Playground for cats |
|
Wall mounted playground for cats that requires no floor space, is easy to clean and customize for surrounding decor, has interchangeable parts, and is made from natural materials. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$3 |
$460,000 |
$2.5 M |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
31 29 is
Average
|
| Low Support |
$6.4 M |
$12.3 M |
$20.0 M |
| Medium Support |
$59.1 M |
$81.7 M |
$110.3 M |
| High Support |
$171.0 M |
$224.5 M |
$291.7 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$317.7 M |
$422.0 M |
$539.7 M |
6 mos-1 yr
|
$10k-$100k
|
CatwallClimber - wall mounted playground for cats.
- Wall mounted Playground for cats
Final Decision Maker: Cat owners.
CatwallClimber is the only wall-mounted playground for cats with washable platforms and bridges that allow for climbing, jumping, scratching, playing and sleeping -- perfect for cats that like to climb high! This attractive system occupies no floor space, is customizable, easy to install, clean and maintain, and can match most any decor. Modular in design, the components of the system are easily and quickly interchangeable and reconfigurable.
Made from natural, reclaimed and/or sustainable materials, the system kit includes three wall-mounted support frames of red oak, three natural fabric hammocks that slip onto the support frames in seconds (easy snap-on/off solid surface option available), and two bridges that quickly and easily attach to and connect the support frames to each other with velcro fasteners.
It takes only seconds to release the bridge(s) and slide the hammock from the wall bracket for cleaning or replacement. The support frames can be mounted to almost any wall type, and can be arranged in a variety of patterns such as a simple stair pattern for example. Bridges come in different lengths and connect support frames to each other in any degree of incline, providing a non-slip surface suitable for scratching and/or climbing. Bridges are rigid enough to support a cat's weight when used horizontally and bridge surfaces can be changed out in minutes.
Fabric hammocks can be made in a variety of stylish colors, patterns and fabrics, with or without padding. The red oak support frames and bridges can be sealed, stained or painted to match any decor. Unlike free standing cat climbing contraptions, the CatwallClimber system does not consume valuable floor space, and because parts are cleanable and interchangeable, it will not become an odorous or furry eyesore. My cats love it and use it every day.
CatwallClimber is a superior alternative to conventional cat condos and trees, and is preferred by cats and owners to traditional wall-mounted scratchers and shelves. It's easy to install and maintain, and simply the most attractive and versatile wall-mounted small pet playground available. In fact, it is the only one! Try a kit in every room, add components to expand the basic system kit and let your imagination drive your own personal CatwallClimber arrangement.
| $250 for one kit (3 walbrackets w/hammocks - 2 bridges) | Seeking: Purchase, Investment, Distribution, Manufacturing/R&D |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.101709.006 |
Page 1 of 5 |
Date Posted: 2009-10-21 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
34,000,000 |
30% |
34+ million households have cats as per American Veterinary Medicine Association data.
|
| Revenue per First Purchase |
$250.00 |
30% |
Comparison of the retail prices of existing cat condo/tree systems on the market. First purchase would likely be the kit rather than itemized components. |
| % that will Repeat |
15% |
20% |
Customers desires to add components to and expand their existing system kit. |
| Number of Annual Repeats |
1 |
50% |
Customers would likely only need to add and expand the system once in the year following purchase. |
| Revenue per Repeat Purchase |
$100.00 |
50% |
Customers would likely buy additional components rather than another complete kit. |
| Reseller (Trade) Margin |
N/A |
N/A |
|
| Producer Profit (EBITD) |
40% |
50% |
Prototype cost experience, planned marketing/manufacturing/sales/fulfillment model research. |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
Prototype has been made and in use for over 2 years and has proven to perform as intended. Final prototype is being made. |
| Cost to First Sale (remaining) |
$10k-$100k |
60% |
Design and testing is completed. Marketing plan is web based only. Materials, inventory and manufacturing costs are substantially known. |
| Time to First Sale (remaining) |
6 mos-1 yr |
60% |
Just have to dedicate the time and resources to do it. |
| Confidence in Concept Claims made in description |
60% |
Prototypes have demonstrated that cats will use it and that the system works as intended in regards to all benefits and advantages. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
US Utility Patent filing accepted by Patent Office for review on 12/23/2008. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.101709.006 |
Page 2 of 5 |
Date Posted: 2009-10-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$0.3 M |
Current GOAL |
$1 M |
The CatwallClimber kit in a standard stair pattern with optional snap on/off solid surface shown. |
Inventor(s) Commentary:
Although the system is originally sold as a kit, customers can buy components as they wish. In future, we plan on offering different designs and component materials to customers. Although we have not anticipated sales to resellers, the system is designed so that it could be packaged for this purpose in a manner requiring minimal shelf space in an attractive package. We also have designs for larger systems that would be better suited to larger cats. This system is also good for ferrets. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$3 |
$460,000 |
$2.5 M |
| Low Support |
$6.4 M |
$12.3 M |
$20.0 M |
| Medium Support |
$59.1 M |
$81.7 M |
$110.3 M |
| High Support |
$171.0 M |
$224.5 M |
$291.7 M |
| Ultra High |
$317.7 M |
$422.0 M |
$539.7 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$6 |
$740,000 |
$4.0 M |
| Low Support |
$10.9 M |
$20.5 M |
$32.9 M |
| Medium Support |
$102.4 M |
$135.1 M |
$176.1 M |
| High Support |
$292.9 M |
$369.2 M |
$464.4 M |
| Ultra High |
$551.6 M |
$690.6 M |
$860.7 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$480,000 |
$2.6 M |
| Low Support |
$6.8 M |
$13.2 M |
$21.9 M |
| Medium Support |
$62.9 M |
$87.3 M |
$119.8 M |
| High Support |
$179.4 M |
$239.6 M |
$319.1 M |
| Ultra High |
$337.3 M |
$449.4 M |
$583.2 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$6 |
$790,000 |
$4.4 M |
| Low Support |
$11.6 M |
$22.0 M |
$35.5 M |
| Medium Support |
$107.5 M |
$145.4 M |
$191.9 M |
| High Support |
$308.2 M |
$396.2 M |
$510.1 M |
| Ultra High |
$579.7 M |
$737.5 M |
$936.1 M |
|
| Listing #: USA.76.101709.006 |
Page 3 of 5 |
Date Posted: 2009-10-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
3.8% |
5.2% |
6.8% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$18,000 |
$47,000 |
$89,000 |
$140,000 |
| Low Support |
$320,000 |
$590,000 |
$930,000 |
$1.8 M |
| Medium Support |
$2.6 M |
$4.0 M |
$5.5 M |
$11.9 M |
| High Support |
$7.5 M |
$10.9 M |
$15.0 M |
$32.8 M |
| Ultra High Support |
$14.4 M |
$20.6 M |
$27.9 M |
$61.9 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 45391 - Pet and Pet Supplies Stores |
| 45411 - Electronic Shopping and Mail-Order Houses |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| 12/342709 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
0 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.101709.006 |
Page 4 of 5 |
Date Posted: 2009-10-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$72,000 |
$390,000 |
| Low Support |
$1.0 M |
$2.0 M |
$3.2 M |
| Medium Support |
$9.4 M |
$12.9 M |
$17.5 M |
| High Support |
$27.1 M |
$35.6 M |
$46.2 M |
| Ultra High |
$50.4 M |
$66.9 M |
$85.5 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$130,000 |
$690,000 |
| Low Support |
$1.8 M |
$3.5 M |
$5.6 M |
| Medium Support |
$16.6 M |
$23.0 M |
$31.0 M |
| High Support |
$48.1 M |
$63.1 M |
$82.0 M |
| Ultra High |
$89.3 M |
$118.7 M |
$151.8 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.101709.006 |
Page 5 of 5 |
Date Posted: 2009-10-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
