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Peppermint Splash, a new beverage relaxing beverage for everyone There are currently no reviews for this Innovation.
| Peppermint Splash, a new beverage
relaxing beverage for everyone |
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A calming and relaxing great tasting beverage that everyone will enjoy. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$6,400 |
$37,000 |
2 of 5
Successful Prototypes
|
1 of 5
Potential for Protection
|
30 29 is
Average
|
| Low Support |
$90,000 |
$180,000 |
$330,000 |
| Medium Support |
$810,000 |
$1.3 M |
$1.9 M |
| High Support |
$2.3 M |
$3.5 M |
$5.0 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$4.3 M |
$6.4 M |
$9.2 M |
< 6 months
|
Unknown
|
Peppermint Splash, a new beverage
- relaxing beverage for everyone
Final Decision Maker: Final decision makers is all consumers, individuals and parents for their children.
Peppermint Splash is a unique beverage. I developed it to help my young daughter with her temper tantrums. As an herbalist I use plant sources to effect the body. Many common foods can have possitive effects when consumed and still taste great! Peppermint has many beneficial qualities; it is known to relieve stress and anxiety, ease digestion, heartburn, nausea, headaches, coughs, and it has a cooling effect on the body. The flavor of peppermint is known and enjoyed worldwide, primarily through candies, cakes, and confections, dental products and liqueurs. Therefore I feel it would have a broad base appeal. The combination of ingredients I use in this recipe has a zesty taste, is refreshing, and will cool you off while calming you down. In a frenzied world of over caffeinated and power-charged drinks, there needs to be an alternative, one that helps people manage their stress, feel invigorated not sleepy, and has a taste everyone will enjoy.
| $1.50 for 12 ounce bottle | Seeking: Purchase, Investment, Distribution, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.101409.008 |
Page 1 of 5 |
Date Posted: 2009-10-16 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
75,000,000 |
30% |
There are 300 million people, and 105,000,000 households in the USA, most people enjoy a soft drink, than everyone is a target consumer, final decision maker.
|
| Revenue per First Purchase |
$1.75 |
50% |
I base this on average cost of simular products. And doing field tests of friends, coworkers, and random individuals unknown to me. |
| % that will Repeat |
4% |
50% |
Feedback from unknown individuals that have no reason to mislead me, or answer possitively just to be nice. |
| Number of Annual Repeats |
4 |
20% |
|
| Revenue per Repeat Purchase |
$1.75 |
30% |
I am basing this on a single purchase of a 12 ounce bottle. |
| Reseller (Trade) Margin |
25% |
10% |
|
| Producer Profit (EBITD) |
13% |
10% |
|
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
I have developed and new beverage sensation that tastes great, is stress reliving, relaxing, yet invigorating. A name and marketing idea exists. |
| Cost to First Sale (remaining) |
Unknown |
10% |
|
| Time to First Sale (remaining) |
< 6 months |
10% |
|
| Confidence in Concept Claims made in description |
60% |
As an herbalis I have done the needed research on all the ingredients to back the claims of my product. |
Proprietary
Protection Status |
1 of 5
Potential for Protection
|
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| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
|
| Listing #: USA.76.101409.008 |
Page 2 of 5 |
Date Posted: 2009-10-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
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|
| Inventor(s) Sales Goals |
| Minimum Goal |
N/A |
Current GOAL |
N/A |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$6,400 |
$37,000 |
| Low Support |
$90,000 |
$180,000 |
$330,000 |
| Medium Support |
$810,000 |
$1.3 M |
$1.9 M |
| High Support |
$2.3 M |
$3.5 M |
$5.0 M |
| Ultra High |
$4.3 M |
$6.4 M |
$9.2 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$11,000 |
$64,000 |
| Low Support |
$160,000 |
$320,000 |
$550,000 |
| Medium Support |
$1.5 M |
$2.2 M |
$3.0 M |
| High Support |
$4.2 M |
$5.9 M |
$8.0 M |
| Ultra High |
$7.8 M |
$11.2 M |
$15.0 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$7,300 |
$42,000 |
| Low Support |
$100,000 |
$210,000 |
$380,000 |
| Medium Support |
$920,000 |
$1.4 M |
$2.2 M |
| High Support |
$2.6 M |
$3.9 M |
$5.7 M |
| Ultra High |
$4.8 M |
$7.4 M |
$10.5 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$13,000 |
$72,000 |
| Low Support |
$180,000 |
$360,000 |
$630,000 |
| Medium Support |
$1.7 M |
$2.5 M |
$3.5 M |
| High Support |
$4.7 M |
$6.7 M |
$9.2 M |
| Ultra High |
$8.8 M |
$12.6 M |
$17.1 M |
|
| Listing #: USA.76.101409.008 |
Page 3 of 5 |
Date Posted: 2009-10-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
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|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.1% |
1.5% |
2% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$59 |
$160 |
$290 |
$470 |
| Low Support |
$980 |
$2,000 |
$3,200 |
$6,000 |
| Medium Support |
$8,000 |
$13,000 |
$20,000 |
$40,000 |
| High Support |
$22,000 |
$36,000 |
$53,000 |
$110,000 |
| Ultra High Support |
$42,000 |
$67,000 |
$98,000 |
$200,000 |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 31211 - Soft Drink and Ice Manufacturing |
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| Patent Numbers that apply to this Product/Service |
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| |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
0 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.101409.008 |
Page 4 of 5 |
Date Posted: 2009-10-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
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|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$1,000 |
$5,900 |
| Low Support |
$14,000 |
$29,000 |
$53,000 |
| Medium Support |
$130,000 |
$200,000 |
$300,000 |
| High Support |
$360,000 |
$550,000 |
$800,000 |
| Ultra High |
$680,000 |
$1.0 M |
$1.5 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$1,800 |
$11,000 |
| Low Support |
$25,000 |
$51,000 |
$94,000 |
| Medium Support |
$230,000 |
$350,000 |
$530,000 |
| High Support |
$640,000 |
$970,000 |
$1.4 M |
| Ultra High |
$1.2 M |
$1.8 M |
$2.6 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.101409.008 |
Page 5 of 5 |
Date Posted: 2009-10-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
