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Omnibalm Daily Foot Therapy Healing Foot Cream for People Over 35
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 | It works! I've had the honor to use it. It actually works. And, as someone who lives in bare feet - it's important Posted by: Doug Hall - Planet Eureka! Founder on 05/12/2009 | | |
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| Omnibalm Daily Foot Therapy
Healing Foot Cream for People Over 35 |
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Healing tea tree oil foot cream purchased by people, often women, over 35 dissatisfied with other products they have tried for themselves or family members to soften and repair dry, cracked skin and to help keep feet healthy and fresh. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$3 |
$380,000 |
$2.1 M |
5 of 5
Shipping & Selling
|
4 of 5
Major Trade Secrets
|
50 29 is
Average
|
| Low Support |
$4.3 M |
$10.7 M |
$22.4 M |
| Medium Support |
$35.9 M |
$73.3 M |
$134.4 M |
| High Support |
$100.6 M |
$198.0 M |
$362.2 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$186.4 M |
$370.6 M |
$681.1 M |
< 6 months
|
< $10k
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Omnibalm Daily Foot Therapy
- Healing Foot Cream for People Over 35
Final Decision Maker: People, often women, over 35 dissatisfied with other products they have tried for themselves or family members to treat skin conditions on their feet (dry, cracked, smelly, itchy).
Omnibalm® Daily Foot Therapy is a non-greasy cream for general and diabetic foot care that softens and helps repair dry, cracked skin and keeps feet healthy and fresh. Omnibalm penetrates deeply into rough, thick skin providing fast, long-lasting moisturization and comfort. Its proprietary formula combines effective moisturizers with 13% of the highest quality tea tree oil. Tea tree oil, a naturally powerful essential oil with antiseptic and antifungal properties, helps keep feet healthy and fresh. Tea tree oil from Australia has been used for centuries for its remarkable healing properties and is now recognized as a safe, effective natural skin care ingredient. Omnibalm has more than 2 times the concentration of tea tree oil than other tea tree oil creams. Omnibalm was developed almost 20 years ago by a pharmacist at a leading medical research hospital. For years, it has been shared with family and friends who report that "Omnibalm works!" after other products have failed. We are so confident you will be more than satisfied with Omnibalm we provide a full money-back guarantee, including shipping and handling! "My lifestyle is very strenuous on my feet. For years, I've tried various products that failed to alleviate my severely dry, rough feet. I decided to conduct an experiment with Omnibalm Daily Foot Therapy and a leading therapeutic foot cream. I used both products for 2 weeks, and there was no comparison. Omnibalm far exceeded my expectations. It not only healed and relieved my dry, overstressed feet, but the tea tree oil soothed and relaxed my feet after a long day. Omnibalm is now an essential part of my daily regime. My feet thank you!" Amber Bennett, Miss Arkansas '06 "When I tried Omnibalm on my feet, I noticed an immediate difference! It is better than any other diabetic foot creams I have used. My feet feel hydrated and smooth all day when I apply Omnibalm in the morning, and my feet no longer appear dry and cracked. Omnibalm is simply terrific! I plan to keep well stocked with this miracle product!" Gwenn H.
| $13.99 for 3 ounce tube | Seeking: Purchase, Investment, Distribution |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.111308.002 |
Page 1 of 5 |
Date Posted: 2009-02-11 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
118,600,000 |
60% |
http://factfinder.census.gov. Pessimistic: Women in US 40-64 yrs old. Most Likely: People in US 35-64 yrs old. Optimistic: People in US 30-79 yrs old.
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| Revenue per First Purchase |
$13.99 |
90% |
The product has been on the market since June 2008, so actual sales data is available. Customers typically initially purchase 1 tube. Later purchases can include up to 3 tubes. |
| % that will Repeat |
40% |
60% |
The repeat purchase rate of Omnibalm original was measured at about 20%. Initial results suggest a significant increase in repeat rate for Omnibalm Daily Foot Therapy. |
| Number of Annual Repeats |
3 |
70% |
Based on data of past customer use. One tube typically lasts 3 months if a small amount is applied once per day. Some customers have indicated they like to apply twice per day. |
| Revenue per Repeat Purchase |
$20.99 |
70% |
Pessimistic: 1 tube. Most likely: 1 to 2 tubes (1.5 on avg). Optimistic: 3 tubes. |
| Reseller (Trade) Margin |
40% |
90% |
This is actual. Balm Innovations’ retail partners currently receive 40% of the suggested retail price (SRP). |
| Producer Profit (EBITD) |
17% |
80% |
Balm Innovations has a comprehensive financial model with income statement, balance sheet, and cash flow projections. The figures provided are based on this model. |
| |
| Innovation Status |
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Development
Status |
5 of 5
Shipping & Selling
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Omnibalm Daily Foot Therapy is sold in more than 180 pharmacies in AR, OK, TN, MS, MO, NC, and SC. It is also sold at www.omnibalm.com and through 1-888-99-OMNIBALM. |
| Cost to First Sale (remaining) |
< $10k |
90% |
We have already achieved the first sale of Omnibalm Daily Foot Therapy. |
| Time to First Sale (remaining) |
< 6 months |
90% |
Omnibalm Daily Foot Therapy has been on the market since June 2008. |
| Confidence in Concept Claims made in description |
90% |
We have been selling Omnibalm for 3 years. The claims are based on facts and actual customer feedback. |
Proprietary
Protection Status |
4 of 5
Major Trade Secrets
|
Trade secret relates to the proprietary process of emulsifying 13% tea tree oil in a stable non-greasy cream. Company has U.S. trademarks including “OMNIBALM” and it's unique logo. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
 |
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| Reason to Believe |
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| Dramatic Difference |
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| Listing #: USA.76.111308.002 |
Page 2 of 5 |
Date Posted: 2009-02-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$0.5 M |
Current GOAL |
$4 M |
Everyone is happier with healthy, comfortable feet! |
Inventor(s) Commentary:
Omnibalm launched in 05. Market research led to the 08 launch of Foot Therapy, which received national recognition in Chain Drug Review’s 2008 Niche Products Report as a Niche Pick. Omnibalm is American Diabetes Association approved.
A pharmacist developed Omnibalm with a proprietary process emulsifying a higher concentration of tea tree oil than competitive products. BI has a stable tea tree oil supplier and an FDA approved manufacturer of topical products sold in top pharmacy chains. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$3 |
$380,000 |
$2.1 M |
| Low Support |
$4.3 M |
$10.7 M |
$22.4 M |
| Medium Support |
$35.9 M |
$73.3 M |
$134.4 M |
| High Support |
$100.6 M |
$198.0 M |
$362.2 M |
| Ultra High |
$186.4 M |
$370.6 M |
$681.1 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$4 |
$520,000 |
$2.9 M |
| Low Support |
$6.2 M |
$15.0 M |
$31.2 M |
| Medium Support |
$50.4 M |
$102.9 M |
$188.8 M |
| High Support |
$142.4 M |
$281.1 M |
$503.6 M |
| Ultra High |
$264.1 M |
$520.4 M |
$946.9 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$560,000 |
$3.3 M |
| Low Support |
$6.5 M |
$16.5 M |
$36.3 M |
| Medium Support |
$53.2 M |
$112.4 M |
$221.1 M |
| High Support |
$149.8 M |
$303.2 M |
$590.8 M |
| Ultra High |
$276.5 M |
$577.0 M |
$1.1 B |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$7 |
$800,000 |
$4.7 M |
| Low Support |
$9.5 M |
$23.3 M |
$52.1 M |
| Medium Support |
$72.8 M |
$159.7 M |
$313.8 M |
| High Support |
$206.2 M |
$430.6 M |
$838.3 M |
| Ultra High |
$385.3 M |
$808.7 M |
$1.5 B |
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| Listing #: USA.76.111308.002 |
Page 3 of 5 |
Date Posted: 2009-02-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
2.5% |
3.3% |
4.2% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$5,900 |
$15,000 |
$29,000 |
$46,000 |
| Low Support |
$99,000 |
$220,000 |
$370,000 |
$650,000 |
| Medium Support |
$700,000 |
$1.4 M |
$2.3 M |
$4.2 M |
| High Support |
$1.9 M |
$3.8 M |
$6.2 M |
$11.4 M |
| Ultra High Support |
$3.5 M |
$7.0 M |
$11.6 M |
$21.1 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes
For This Invention |
| 32562 - Toilet Preparation Manufacturing |
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| Patent Numbers that apply to this Product/Service |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
22 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
1 |
| Innovations that have SHIPPED |
3 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.111308.002 |
Page 4 of 5 |
Date Posted: 2009-02-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$60,000 |
$330,000 |
| Low Support |
$680,000 |
$1.7 M |
$3.6 M |
| Medium Support |
$5.7 M |
$11.6 M |
$21.3 M |
| High Support |
$15.9 M |
$31.4 M |
$57.4 M |
| Ultra High |
$29.5 M |
$58.7 M |
$108.0 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$110,000 |
$590,000 |
| Low Support |
$1.2 M |
$3.0 M |
$6.3 M |
| Medium Support |
$10.1 M |
$20.6 M |
$37.8 M |
| High Support |
$28.3 M |
$55.7 M |
$101.9 M |
| Ultra High |
$52.4 M |
$104.2 M |
$191.5 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.111308.002 |
Page 5 of 5 |
Date Posted: 2009-02-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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