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NITROFORCE TITAN 1000, "The world's most powerful home gym". Faster, stronger, lighter, safer, and less expensive than the current billion dollar homes gyms (bowflex, total gym, soloflex)
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NITROFORCE TITAN 1000, "The world's most powerful home gym". Faster, stronger, lighter, safer, and less expensive than the current billion dollar homes gyms (bowflex, total gym, soloflex)
strongest home gym for fitness enthusiasts
The NITROFORCE TITAN 1000 is lighter, safer, faster, stonger, tougher, and less expensive than any home gym ever invented making all the previous homes gyms officially obsolete.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $21 $3.0 M $14.4 M 4 of 5
Manufacturing Ready
2 of 5
Patent Pending
55
29 is
Average
Low Support $38.7 M $78.0 M $136.5 M
Medium Support $319.4 M $532.3 M $804.7 M
High Support $845.8 M $1.4 B $2.1 B Remaining Time & Cost to First Sale
Ultra High $1.6 B $2.7 B $3.8 B 6 mos-1 yr $1M-$10M
NITROFORCE TITAN 1000, "The world's most powerful home gym". Faster, stronger, lighter, safer, and less expensive than the current billion dollar homes gyms (bowflex, total gym, soloflex) - strongest home gym for fitness enthusiasts
Final Decision Maker: home training exercisers, moms and dads with kids, etc

  

Buying a home gym has certain considerations that determine value for the consumer.   Price, size, versatility, safety, and output force are an exchange for money.  When comparing other gyms to the TITAN 1000, it easy to see why it is number one.
Further examination shows the design is simple, strong, compact, and lightweight, which contributes extraordinary benefits to all users. 
Its simple heavy duty design keeps cost down.  However, its ability to be transformed in many different configurations yields over 100 exercises.  From basic exercises for the beginners, to complex full body movements for pro athletes, the TITAN has pushing and pulling forces with angles that no other piece of exercise equipment can duplicate.  Having barbell and cable style exercises the user can interact with, the imagination is the only limitation.

Since the design is simple, it contributes to compactness too.  This one-station exercise platform puts the operator in one spot for all the exercises thus keeping the working footprint at a minimum for space saving economy. 

It also contributes to lightweight portability.  At 165lbs., the TITAN can be moved easily from room to room, or broken down in three pieces to be removed from the home and be transported in seconds.

The real uniqueness comes from the nitrogen gas shocks, or NITROSHOX.  They provide the 1000 lbs. of high speed adjustable resistance.  The NITROSHOX produce a wide selection of light forces for the beginner to mega poundages required by professional heavyweight athletes. 

This unprecedented user versatility aspect makes a potent training device for all ages, sizes, and abilities.  The NITROSHOX have safety aspects that are beneficial when using such incredible output forces as well. Breaking traditional training rules with gas pressure yields no mass for the resistance, so high velocity movements combined with high resistance contributes to an atypical training style.  The results?  Bigger, stronger, faster, leaner, and more athletic ability.
The TITAN 1000 is not just another home gym. It's the benchmark that all others are compared.

$899.00 for TITAN 1000 home gym with cable assemblySeeking: Research, Purchase, Investment, Distribution, Manufacturing/R&D

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.091409.003 Page 1 of 5 Date Posted: 2009-09-25
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 31,000,000 50% estimates based total number of households in US, minus the ages of 0-14 and 65+. 
Revenue per First Purchase $899.00 40% I believe first purchase will be one unit. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 50% 50% based on industry standards 
Producer Profit (EBITD) 10% 50% This is a DRTV product mainly. Media cost and Media Efficiency Ratio (MER) can vary quite a bit. If MER is Positive, promotion continues to run and be tweeked until more positive 
 
Innovation Status
Development
Status
4 of 5
Manufacturing Ready
120 manufactured beta test units have been doing field tests for reliability of manufacturing from tooling. 30min Infomercial done and needs to test media
Cost to First Sale (remaining) $1M-$10M 60% Based on media cost and production cost.
Time to First Sale (remaining) 6 mos-1 yr 60% Could be done faster with more money to speed up process, lead time for product production. 
Confidence in Concept Claims made in description 60% built, designed, an tested by (me) personal trainer with over 20 years experience. Tested and evaluated by Don Pope, 3rd place 2006 World Stronget Man competitor. 
Proprietary
Protection Status
2 of 5
Patent Pending
Original patent filed, CIP filed for further claims, another CIP being filed for further claims, possible design patent filing as well. home gym design for golf not filed yet 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

36%

55%

70%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.091409.003 Page 2 of 5 Date Posted: 2009-09-25
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $25 M
Frank Campitelli inventor, Pres. NITROFORCE INDUSTRIES LLC and Debrea Barensfeld, founder and VP. NITROFORCE INDUSTRIES LLC. and the TITAN 1000 looking GOOD!
Inventor(s) Commentary:
25 years of Direct Response advertising/marketing has produced 9 products that have grossed over 1 billion dollars in sales. Of the 9 products 5 of 9 are fitness products. Of the 5, 4 are home gyms. These four, Bowflex, Total Gym, Soloflex, and Gazelle, have had their peak days, are over-saturated, over priced, and have left a void for the next BIG thing in fitness/exercise. Will another home gym rise to the top? Most likely, but I believe it MUST be better. The TITAN 1000 is that and more.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $21 $3.0 M $14.4 M
Low Support $38.7 M $78.0 M $136.5 M
Medium Support $319.4 M $532.3 M $804.7 M
High Support $845.8 M $1.4 B $2.1 B
Ultra High $1.6 B $2.7 B $3.8 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $29 $4.1 M $19.9 M
Low Support $54.0 M $108.1 M $185.0 M
Medium Support $440.3 M $737.6 M $1.1 B
High Support $1.2 B $2.0 B $2.8 B
Ultra High $2.3 B $3.7 B $5.2 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $29 $4.1 M $19.8 M
Low Support $53.2 M $108.4 M $184.3 M
Medium Support $441.2 M $733.7 M $1.1 B
High Support $1.2 B $2.0 B $2.8 B
Ultra High $2.3 B $3.7 B $5.2 B
Listing #: USA.76.091409.003 Page 3 of 5 Date Posted: 2009-09-25
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 0.8% 1.6% 2.6%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $14,000 $42,000 $90,000 $130,000
Low Support $240,000 $580,000 $1.1 M $1.7 M
Medium Support $1.8 M $3.9 M $6.7 M $11.6 M
High Support $4.8 M $10.3 M $17.9 M $31.0 M
Ultra High Support $9.2 M $19.6 M $33.7 M $58.8 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
45439 - Other Direct Selling Establishments
45411 - Electronic Shopping and Mail-Order Houses
45399 - All Other Miscellaneous Store Retailers
45111 - Sporting Goods Stores
 
Patent Numbers that apply to this Product/Service
 2126001
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 20
GRANTED Patents 1
Licensing Deals SIGNED 0
Innovations that have SHIPPED 3
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.091409.003 Page 4 of 5 Date Posted: 2009-09-25
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $3 $480,000 $2.3 M
Low Support $6.1 M $12.4 M $21.6 M
Medium Support $50.6 M $84.4 M $127.6 M
High Support $134.1 M $224.8 M $329.1 M
Ultra High $257.9 M $420.7 M $608.8 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $6 $840,000 $4.1 M
Low Support $10.9 M $21.9 M $38.4 M
Medium Support $89.8 M $149.7 M $226.3 M
High Support $237.8 M $398.8 M $583.8 M
Ultra High $457.6 M $746.3 M $1.1 B
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.091409.003 Page 5 of 5 Date Posted: 2009-09-25
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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