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Cargo SafetyWeb - Safely secures any load in open-bed trucks & trailers
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Cargo SafetyWeb - Safely secures any load in open-bed trucks & trailers
Safe and secure Cargo net for Open-bed trucks and trailers
The Cargo SafetyWeb provides safe and secure hauling for any load in an open-bed truck or trailers.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $7 $820,000 $5.0 M 5 of 5
Shipping & Selling
5 of 5
Granted Patent Claims
43
29 is
Average
Low Support $10.5 M $23.9 M $47.2 M
Medium Support $92.3 M $163.6 M $275.2 M
High Support $260.8 M $457.6 M $746.3 M Remaining Time & Cost to First Sale
Ultra High $495.4 M $850.9 M $1.4 B < 6 months $10k-$100k
Cargo SafetyWeb - Safely secures any load in open-bed trucks & trailers - Safe and secure Cargo net for Open-bed trucks and trailers
Final Decision Maker: Contractors, gardeners, haulers, sportsman, outdoorsman, home owners, all open-bed truck & trailer owners.

Everyone has a road debris story! If you've ever been behind a open-bed truck or trailer with a load that looks like it's about to come loose and hit your vehicle you'll get what I'm talking about. Many state are adopting laws that require haulers to cover and secure their loads with fines in the $200.00 range. The cargo safety eduction and compliance solution we provide exceeds any cargo net product on the market - Just cover, hook and go!

The Cargo SafetyWeb is a easy to use device to keep you and others safe from flying debris. It is a combination cargo-net with a mesh-tarp center that not only contains small items form blowing out of open-bed trucks & trailers, it slings cargo and provides unbelievable grip. The SafetyWeb provides multiple tying points to anchor from, no other product offers this feature.

60% of roadside litter comes from unsecured loads of open-bed vehicles. Over 100 people are tragically killed every year by road debris cause by unsecured loads. We have not only developed a product for securing loads in any vehicle we have a cargo safety education and compliance program to educate haulers on the dangers of unsecured loads. This program saves lives, money and our environment. Additionally we'll provide help to road debris victims through our 501 (c) (3) non-profit.

We are highway safety advocates and we get great pleasure out of helping improve highway safety by educating haulers and provide them with the only tested cargo net type of product on the market.

The Cargo SafetyWeb is the only tested and certified cargo net on the market designed to firmly secure loads to any vehicle.
Bungee nets are not tie-downs and will not hold construction materials or tools. Furthermore it will not contain loads in an accident situation. The SafetyWeb is design for commercial fleets and can be applied in minutes - Just cover, hook and go!

We are about to begin test marketing with a international rental company that has 14,000 outlets nationally. in addition we have a regional distributor we test marketing in that has 63 outlets in 8-states. We also have international fleet customers we service.

$70.00 for Medium Cargo SafetyWeb fits most trucks & trailersSeeking: Research, Purchase, Investment, Distribution

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.091109.008 Page 1 of 5 Date Posted: 2009-09-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 94,000,000 60% There is over 100 million registerd light & meduim-duty trucks and trailers in the United States. Our cargo safety education and compliance program is a national program. 
Revenue per First Purchase $70.00 60% When customers are looking for a real tie-down they always come to us and generally they buy the product and accessory hardware set for backup in case they loose one or two. 
% that will Repeat 50% 60% We will introducing new products & accessories annually in addition to staying in contact with our customer through "how to" videos and safety newsletters & product announcements 
Number of Annual Repeats 2 60% Customers who use our product tend to buy them as gifts for other truck owners and/or employees. Fleet customers always purchase when they buy new vehicles. 
Revenue per Repeat Purchase $70.00 60% The Cargo SafetyWeb comes with 4 tie-down straps. Customers tend to loose straps and need to purchase more. Additionally the product capacity increases with the addition of straps. 
Reseller (Trade) Margin 40% 60% We have experienced that higher margins for the retailers moves product. We also take into consideration the end user price point and like to keep the price as low as possible. 
Producer Profit (EBITD) 6% 60% We manufacture are products in-house so we know the cost. We are outsourcing our manufacturing because of cost so our margins are built-in and directly effect the sale price. 
 
Innovation Status
Development
Status
5 of 5
Shipping & Selling
The product is developed and is selling.
Cost to First Sale (remaining) $10k-$100k 90% We are already selling but could use some marketing support for our education and compliance programs. This adds value to our product offerings people will remember.
Time to First Sale (remaining) < 6 months 90% We are currently test making in two major retailers one with 14,000 outlets and the other with 63 outlets. We also have a distributor handling all of Canada. 
Confidence in Concept Claims made in description 90% I've dedicated 18 years to developing our products and gather statistics on litter/debris, highway safety the economic and environmental impact caused by unsecured loads. 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
Patent is issued but need to secure trade marks. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

34%

43%

51%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.091109.008 Page 2 of 5 Date Posted: 2009-09-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $0.2 M Current GOAL $0.5 M
Photo can go here
Inventor(s) Commentary:
Highway litter/debris from unsecured loads costs everyone government spends over 500 million annually for highway cleanup. The insurance providers spends billions in claims. The environmental impact can be seen everyday on our nations highways causing unsafe condidions for all drivers and motorcyclist. Over 100 people die annually from road debirs accidents and countless life changing injuries. The Cargo SafetyWeb and our cargo safety education and compliance program addresses this problem.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $7 $820,000 $5.0 M
Low Support $10.5 M $23.9 M $47.2 M
Medium Support $92.3 M $163.6 M $275.2 M
High Support $260.8 M $457.6 M $746.3 M
Ultra High $495.4 M $850.9 M $1.4 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $10 $1.2 M $7.3 M
Low Support $15.9 M $35.6 M $68.3 M
Medium Support $137.9 M $244.1 M $404.4 M
High Support $396.2 M $678.7 M $1.1 B
Ultra High $746.9 M $1.3 B $2.0 B
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $9 $1.2 M $7.1 M
Low Support $14.5 M $34.2 M $71.6 M
Medium Support $124.9 M $235.2 M $432.1 M
High Support $348.9 M $644.2 M $1.2 B
Ultra High $659.1 M $1.2 B $2.1 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $14 $1.7 M $10.5 M
Low Support $21.6 M $49.8 M $104.3 M
Medium Support $186.1 M $349.0 M $638.3 M
High Support $517.1 M $952.3 M $1.7 B
Ultra High $989.8 M $1.8 B $3.3 B
Listing #: USA.76.091109.008 Page 3 of 5 Date Posted: 2009-09-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 0.7% 1.4% 2.2%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $4,500 $14,000 $30,000 $41,000
Low Support $73,000 $180,000 $350,000 $550,000
Medium Support $530,000 $1.2 M $2.2 M $3.6 M
High Support $1.5 M $3.3 M $6.0 M $10.0 M
Ultra High Support $2.8 M $6.2 M $11.1 M $18.7 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
44422 - Nursery, Garden Center, and Farm Supply Stores
44421 - Outdoor Power Equipment Stores
44413 - Hardware Stores
44411 - Home Centers
44131 - Automotive Parts and Accessories Stores
Patent Numbers that apply to this Product/Service
 6851903
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 18
GRANTED Patents 1
Licensing Deals SIGNED 0
Innovations that have SHIPPED 2
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.091109.008 Page 4 of 5 Date Posted: 2009-09-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $130,000 $790,000
Low Support $1.7 M $3.8 M $7.5 M
Medium Support $14.6 M $25.9 M $43.6 M
High Support $41.3 M $72.5 M $118.3 M
Ultra High $78.5 M $134.9 M $218.6 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $230,000 $1.4 M
Low Support $3.0 M $6.7 M $13.3 M
Medium Support $25.9 M $46.0 M $77.4 M
High Support $73.3 M $128.7 M $209.9 M
Ultra High $139.3 M $239.3 M $387.8 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.091109.008 Page 5 of 5 Date Posted: 2009-09-23
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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