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SensGard ZEM Hearing Protection with patented noise cancelling technology Patented Noise Canceling Affordable Hearing Protection for Workers
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 | Amazing I have a pair of these that I use for lawnmowing, just amazing. Sound is very muffled, comfortable to wear and almost impossible to lose. They hang around your neck so you'd really have to want to lose them..
Also use them for shooting and they are much superior to my "ear muff" hearing protection, and much cooler. Posted by: jjsteele25 on 06/21/2010 | | |
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| SensGard ZEM Hearing Protection with patented noise cancelling technology
Patented Noise Canceling Affordable Hearing Protection for Workers |
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The SensGard ZEM uses patented noise canceling technology to protect against loud damaging noise while allowing speech and other useful sounds to be heard with clarity. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$9 |
$960,000 |
$6.6 M |
5 of 5
Shipping & Selling
|
5 of 5
Granted Patent Claims
|
65 29 is
Average
|
| Low Support |
$8.9 M |
$29.1 M |
$79.2 M |
| Medium Support |
$65.5 M |
$200.3 M |
$471.8 M |
| High Support |
$168.9 M |
$502.1 M |
$1.2 B |
Remaining Time & Cost to First Sale |
| Ultra High |
$296.4 M |
$887.6 M |
$2.1 B |
< 6 months
|
$100k-$1M
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SensGard ZEM Hearing Protection with patented noise cancelling technology
- Patented Noise Canceling Affordable Hearing Protection for Workers
Final Decision Maker: Health and Safety Directors, Purchasing, Buyers
The patented ZEM protects against damaging noise while allowing useful sounds such as speech and warning signals to be heard. It's noise cancellation without electronics, batteries and bulk. The ZEM technology was developed by the world renowned researcher Dr. Jozef Zwislocki. Dr. Zwislocki founded the respected Institute for Sensory Research at Syracuse University and among his many accomplishments, is a member of the elite National Academy of Sciences. According to "Behavioral Studies of People's Attitudes to Wearing Hearing Protection" (2002, Institute of Occupational Medicine), the most common complaint is the inability to hear useful sounds such as the speech of co-workers or warning signals. The second biggest complaint is that current products are uncomfortable. Ear muffs are bulky, heavy and hot and ear plugs are difficult to insert properly and makes workers suseptible to ear infections. The ZEM addresses both the ability to hear speech, and is lightweight, hygienic, less obtrusive, cooler and easier to wear than current devices. Employers like the ZEM as we demonstrate real savings of over 60% on their hearing protection budget. Ear plugs are the most expensive form of hearing protection as the average worker uses 5 to 6 pairs daily costing up to $250 per employee per year. A ZEM package that includes the ZEM plus spare foam cuffs will cost less than $40 per employee per year. Among the hundreds of awards and testimonials from independent tests and users is this from Mike Coleman, a mechanic at O'Hare International Airport:
"After several months of daily use the SensGard hearing protectors have fulfilled all of my expectations in my search for the "ultimate" in affordable hearing protection. I work as an aircraft line maintenance mechanic on the ramp in the very noisy environment of O'Hare. Noise reduction is excellent across the board. I really put them to the test while standing under a running Rolls Royce AE 3007A jet engine checking for oil leaks with the bottom cowling open! The added benefit of being able to discern normal conversation over the din is truly remarkable. Their small size and light weight are a definite plus over the bulky "muffs" I had been using. They are also much more comfortable to wear when the temperature soars."
| $19.99 for One SensGard ZEM 26 includes extra cuffs | Seeking: Research, Purchase, Investment, Distribution |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.090809.003 |
Page 1 of 5 |
Date Posted: 2009-09-11 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
1,000,000 |
60% |
Sources include 39th Almanac of Business and Industrial Financial Ratios and F&S Personal Protective Equipment Market study. Mfg., airports, utilities and construction firms.
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| Revenue per First Purchase |
$1,500.00 |
70% |
Source data based upon actual sales over a four year period, more heavily weighted on the current year sales. |
| % that will Repeat |
45% |
70% |
Based upon actual sales data over the past four years in the consumer retail market weighted using industrial sales over the past 12 months. |
| Number of Annual Repeats |
1 |
70% |
Source data based upon actual sales over a four year period, more heavily weighted on the current year sales. |
| Revenue per Repeat Purchase |
$3,000.00 |
70% |
Source data based upon actual sales over a four year period, more heavily weighted on the current year sales. |
| Reseller (Trade) Margin |
50% |
90% |
Based upon actual data over the past four years and a great understanding of required margins for resellers in various industries and markets. |
| Producer Profit (EBITD) |
20% |
80% |
Calculated using actual data from past four years with detailed forecasts for next two years. Consistent with our primary industry segment according to reference chart provided. |
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| Innovation Status |
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Development
Status |
5 of 5
Shipping & Selling
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Two models of hearing protection are fully developed and selling, the ZEM 26 and SG-31. Accessories including hardhat clip adapter and storage case are also selling. |
| Cost to First Sale (remaining) |
$100k-$1M |
80% |
Based upon first generation tooling, testing, packaging using actual cost data. Second generation (high volume) tooling, minimal additional design and testing required. |
| Time to First Sale (remaining) |
< 6 months |
90% |
Currently selling two products. High volume tooling will enable rapid growth. Time based upon actual previous tooling time and current work in process. |
| Confidence in Concept Claims made in description |
90% |
The EPA requires labeling of all hearing protection devices according to ANSI standards measuring noise reduction. Our products were tested by independent laboratories. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
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The patent for current products has been granted. Two additional patents have been submitted for future products. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
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| Reason to Believe |
|
 |
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| Dramatic Difference |
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| Listing #: USA.76.090809.003 |
Page 2 of 5 |
Date Posted: 2009-09-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$1 M |
Current GOAL |
$3 M |
The ZEM uses complex sound physics to reduce sound intensity. The device is tuned to achieve true sound without distorting or eliminating noise. Sounds are heard at a safe level. |
Inventor(s) Commentary:
The ZEM technology can be leveraged into several unique designs. Unlike plugs and muffs that have a fixed design, we move sound away from the ears and this allows us to create several very different variations for our products, i.e. behind the head, under the chin etc. Our new patents will leverage the base technology into other products including safety glasses, communication devices, headsets etc. This will create additional revenue streams into our many markets. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$9 |
$960,000 |
$6.6 M |
| Low Support |
$8.9 M |
$29.1 M |
$79.2 M |
| Medium Support |
$65.5 M |
$200.3 M |
$471.8 M |
| High Support |
$168.9 M |
$502.1 M |
$1.2 B |
| Ultra High |
$296.4 M |
$887.6 M |
$2.1 B |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$13 |
$1.3 M |
$8.7 M |
| Low Support |
$11.9 M |
$38.0 M |
$102.9 M |
| Medium Support |
$87.4 M |
$262.1 M |
$620.2 M |
| High Support |
$224.9 M |
$663.9 M |
$1.6 B |
| Ultra High |
$394.2 M |
$1.2 B |
$2.8 B |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$15 |
$1.4 M |
$10.6 M |
| Low Support |
$12.8 M |
$45.3 M |
$131.1 M |
| Medium Support |
$91.6 M |
$287.8 M |
$807.3 M |
| High Support |
$240.5 M |
$786.0 M |
$2.1 B |
| Ultra High |
$411.7 M |
$1.3 B |
$3.6 B |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$20 |
$1.9 M |
$13.1 M |
| Low Support |
$17.2 M |
$58.7 M |
$170.2 M |
| Medium Support |
$123.2 M |
$387.9 M |
$1.1 B |
| High Support |
$319.7 M |
$1.0 B |
$2.7 B |
| Ultra High |
$545.2 M |
$1.7 B |
$4.7 B |
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| Listing #: USA.76.090809.003 |
Page 3 of 5 |
Date Posted: 2009-09-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
3.2% |
4.5% |
5.9% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$18,000 |
$48,000 |
$100,000 |
$140,000 |
| Low Support |
$290,000 |
$720,000 |
$1.4 M |
$2.1 M |
| Medium Support |
$1.9 M |
$4.5 M |
$8.6 M |
$13.5 M |
| High Support |
$5.0 M |
$11.8 M |
$22.3 M |
$35.5 M |
| Ultra High Support |
$8.5 M |
$20.7 M |
$38.5 M |
$62.0 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes
For This Invention |
| 45399 - All Other Miscellaneous Store Retailers |
| 42384 - Industrial Supplies Merchant Wholesalers |
| 33911 - Medical Equipment and Supplies Manufacturing |
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| |
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| Patent Numbers that apply to this Product/Service |
| 5,824,967 |
| 12/049,444 |
| 61/089,963 |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
50 |
| GRANTED Patents |
19 |
| Licensing Deals SIGNED |
6 |
| Innovations that have SHIPPED |
6 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.090809.003 |
Page 4 of 5 |
Date Posted: 2009-09-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$150,000 |
$1.0 M |
| Low Support |
$1.4 M |
$4.6 M |
$12.6 M |
| Medium Support |
$10.4 M |
$31.8 M |
$74.8 M |
| High Support |
$26.8 M |
$79.6 M |
$193.8 M |
| Ultra High |
$47.0 M |
$140.7 M |
$338.1 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$3 |
$270,000 |
$1.8 M |
| Low Support |
$2.5 M |
$8.2 M |
$22.3 M |
| Medium Support |
$18.4 M |
$56.3 M |
$132.7 M |
| High Support |
$47.5 M |
$141.2 M |
$343.8 M |
| Ultra High |
$83.4 M |
$249.6 M |
$599.9 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.090809.003 |
Page 5 of 5 |
Date Posted: 2009-09-11 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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