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Hot Shot Powerspray
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Hot Shot Powerspray
High-capacity sprayer for heavy-duty cleaning
Hot Spot Powerspray is a handheld sprayer that delivers 10 seconds of liquid spray from a single pull of the trigger with NO motors, batteries or winding... Just squeeze and hold.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $3 $360,000 $1.9 M 2 of 5
Successful Prototypes
1 of 5
Potential for Protection
54
29 is
Average
Low Support $4.2 M $9.7 M $20.5 M
Medium Support $32.9 M $66.5 M $124.0 M
High Support $88.5 M $177.1 M $326.1 M Remaining Time & Cost to First Sale
Ultra High $164.2 M $328.7 M $607.2 M 1-2 yrs $1M-$10M
Hot Shot Powerspray - High-capacity sprayer for heavy-duty cleaning
Final Decision Maker: All Adults in the US who spray anything

Hot Shot Powerspray is a revolutionary new design for a trigger sprayer that lets you spray up to 15 cc of liquids (such as weed killers or glass cleaners) for up to 10 seconds with a single pull of the trigger. This is 15 times more volume than a normal trigger sprayer.  Simply squeeze to spray and release to stop the spray at any point.  Hot Shot is an elegantly simple solution that is not electrical, motor-driven, manually cocked or wound up.  The simple design makes it quite versatile, inexpensive and durable, yet also allows very fine control for any volume up to 15 cc.

Hot Shot Powerspray is also a very "green" eco-friendly solution that is easily refillable and reusable.  Due to its higher spray volumes, it can even replace many pressurized aerosol applications (such as hair sprays, cooking sprays, spray starches) and thus reduce the volume of aerosl propellants being released to our atmosphere. 

It's simple design uses a bare mimimum of parts and will last for years in normal use.  It is nearly as compact as a conventional pump sprayer that deliver 90% less volume. Almost any liquid product currently using a one cc trigger sprayer could be converted to a Hot Shot Powerspray and deliver up to 15 cc per trigger squeeze. The potential market for Hot Spot Powerspray is billions of units annually.

Inventor Credentials: A seasoned research technologist at Procter & Gamble with 30 years experience at inventing breakthrough consumer products and technologies. Named on 16 US patents and over a hundred global patent publications worldwide, he helped develop such market changing products as Dryel Home Dry Cleaning, Tide Buzz Ultrasonic Cleaner, Cascade Action Pacs, Pringles Prints, Tide Multi-Action Sheets, Bold Pacs, Jump, Fit, Star, etc.  He created the Corporate Visioneering team within P&G's Emerging Techology Group to teach inventive problem solving and systematic innovation systems.  He is now a corporate trainer of breakthrough innovation and VP of the Inventors Council of Cincinnati.

$2.50 for 1 unitSeeking: Purchase

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.081309.008 Page 1 of 5 Date Posted: 2009-08-26
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 100,000,000 50% Hot Shot Powerspray is a major breakthrough with a broad range of application for both the consumer and commercial markets. Most households and business contain 20 sprayers or more 
Revenue per First Purchase $2.99 50% Many households contain 20-40 sprayers being used for various cleansers, laundry, garage and garden applications. They are common to most bathrooms, kitchens, laundries, & garages. 
% that will Repeat 75% 50% Most households have multiple sprayer packages for a range of liquid products; from cleansers to garden sprays, thus will have more than one repeat cycle purchase for each product 
Number of Annual Repeats 8 50% Trigger sprayers are common to hundreds of liquid consumer products; from cleansers to garden sprays, each with their own repeat purchase cycles. 
Revenue per Repeat Purchase $5.99 50% Trigger sprayers are common to hundreds of liquid consumer products; from cleansers to garden sprays, each with their own repeat purchase cycles. 
Reseller (Trade) Margin 40% 60% Low production cost and very high value relative to the competition 
Producer Profit (EBITD) 20% 60% Low production cost and very high value relative to the competition 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
Several rounds of prototyping were conducted including consumer home testing and focus groups. A simpler,more aesthetic design for manufacturing is proposed but untested as yet.
Cost to First Sale (remaining) $1M-$10M 60% We have hard production quotes for manufacting the Hot Shot Powerspray in quantities including the amortization of plastic injection molds over time.
Time to First Sale (remaining) 1-2 yrs 50% The inventor has 30 years of experience in product development and driving new ideas from concept to market within a Fortune 100 company. 
Confidence in Concept Claims made in description 50% Bottles with trigger sprayers are an entrenched technology selling hundreds of millions of units every year. But they've had a volume limit of about one cc... until now. 
Proprietary
Protection Status
1 of 5
Potential for Protection
Prior art searches have been conducted and a patent application is being prepared. It was delayed pending a functional redesign which occured earlier this month. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

46%

54%

61%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.081309.008 Page 2 of 5 Date Posted: 2009-08-26
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $200 M Current GOAL $500 M
Hot Shot Powerspray is a revolutionary change in sprayers. Most are limited to just one cc of liquid for each squeeze. Hot Shot Powerspray delivers 15 cc over a ten second period
Inventor(s) Commentary:
Potential buyers for this product are any adult who needs to spray a liquid. On average most households contain 20 to 30 trigger spray products. The Hot Shot Powerspray can be used by anyone with a home or apartment or bathroom or kitchen or garage or car or garden or an insect problem. In fact, almost anyone who sprays anything. Given the enormous range of uses here and the limitation of current trigger sprayers, there is a huge opportunity to a gain significant share of the sprayer market.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $3 $360,000 $1.9 M
Low Support $4.2 M $9.7 M $20.5 M
Medium Support $32.9 M $66.5 M $124.0 M
High Support $88.5 M $177.1 M $326.1 M
Ultra High $164.2 M $328.7 M $607.2 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $4 $500,000 $2.7 M
Low Support $5.7 M $13.5 M $28.3 M
Medium Support $46.1 M $92.3 M $169.4 M
High Support $122.7 M $243.4 M $449.0 M
Ultra High $225.8 M $452.3 M $833.8 M
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $5 $680,000 $3.8 M
Low Support $7.6 M $18.9 M $40.6 M
Medium Support $61.7 M $129.1 M $242.8 M
High Support $170.3 M $347.3 M $646.5 M
Ultra High $307.0 M $635.9 M $1.2 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $8 $890,000 $5.2 M
Low Support $10.7 M $26.0 M $55.0 M
Medium Support $86.1 M $177.1 M $337.8 M
High Support $230.1 M $470.4 M $880.3 M
Ultra High $428.1 M $882.1 M $1.6 B
Listing #: USA.76.081309.008 Page 3 of 5 Date Posted: 2009-08-26
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.6% 2.7% 4%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $3,700 $11,000 $22,000 $32,000
Low Support $61,000 $150,000 $280,000 $450,000
Medium Support $430,000 $990,000 $1.8 M $3.0 M
High Support $1.1 M $2.6 M $4.7 M $7.8 M
Ultra High Support $2.1 M $4.9 M $8.7 M $14.7 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
45299 - All Other General Merchandise Stores
44612 - Cosmetics, Beauty Supplies, and Perfume Stores
54199 - All Other Professional, Scientific, and Technical...
 
 
Patent Numbers that apply to this Product/Service
 secret
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 30
GRANTED Patents 20
Licensing Deals SIGNED 0
Innovations that have SHIPPED 24
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.081309.008 Page 4 of 5 Date Posted: 2009-08-26
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $57,000 $310,000
Low Support $660,000 $1.5 M $3.3 M
Medium Support $5.2 M $10.5 M $19.6 M
High Support $14.0 M $28.1 M $51.7 M
Ultra High $26.0 M $52.1 M $96.2 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $100,000 $550,000
Low Support $1.2 M $2.7 M $5.8 M
Medium Support $9.3 M $18.7 M $34.9 M
High Support $24.9 M $49.8 M $91.7 M
Ultra High $46.2 M $92.4 M $170.7 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.081309.008 Page 5 of 5 Date Posted: 2009-08-26
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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