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"On Your Left" Talking Bicycle Horn Talking Bicycle Horn for Recreational Bicycle Riders There are currently no reviews for this Innovation.
| "On Your Left" Talking Bicycle Horn
Talking Bicycle Horn for Recreational Bicycle Riders |
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Unlike traditional bicycle bells that make noise,the "On Your Left" Talking Bicycle Horn makes for a safer ride while communicating your passing intentions for you. |
Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
Development Status |
Proprietary Protection Status |
Concept Score |
| Ultra Low |
$0 |
$63,000 |
$340,000 |
5 of 5
Shipping & Selling
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2 of 5
Patent Pending
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52 29 is Average
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| Low Support |
$760,000 |
$1.8 M |
$3.4 M |
| Medium Support |
$6.6 M |
$12.2 M |
$19.9 M |
| High Support |
$17.8 M |
$32.8 M |
$53.2 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$33.2 M |
$61.2 M |
$97.5 M |
< 6 months
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< $10k
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"On Your Left" Talking Bicycle Horn
- Talking Bicycle Horn for Recreational Bicycle Riders
Final Decision Maker: Recreational Bicycle Riders
I have invented the "On Your Left" Talking Bicycle Horn.Ths is ONE OF A KIND and FIRST to take to market. In order for a cyclist to avoid a collision and safely pass someone he must say "On Your Left". This phrase is commonly known as bicycle rules of the road. Repeating this phrase becomes tiresome therefore causing a LACK of communication. With my horn you record "On Your Left" in your own voice and with the push of a button the message is relayed for you. Unlike traditional bicycle bells and horns that just make noise, my talking horn makes your passing intentions CLEAR, making for a safer more confident,less frustrating and enjoyable ride. I attended the Minnesota Inventors Congress in June of 2009 which was open to the public. I gave a domonstration on how easy it was to install, record your voice and play back your message. The response was "WOW, Why didnt I think of that?" or " Oh, I do get tired of saying that!". Adults as well as children were having fun recording their messages and playing them back. We sold several horns at the gift shop that day and people were excited to start using it. We even sold one to a man who was going to put it on his electric wheeel chair! While at the Minnesota Inventors Congress I had the chance to meet Louis Foreman of Everyday Edisons. I told him about my horn at a lecture and he came buy my booth for a demonstration. He thought it was great and encouraged us to pitch this product for licensing. The National Highway Traffic Safety Administration has reported 698 deaths and 43,000 bicycle related injuries for the year 2007. I believe my horn will help reduce these numbers I am a Chicago Police Officer who was detailed to the city bike team and grew concerned about the number of collisions caused by lack of communicating your passing intentions. The main reason cyclist did'nt say "On Your Left" is because they were TIRED of saying it over and over. When they stopped saying it they just increased their chance of being involved in an accident tremendously. Lack of saying "On Your Left" causes accidents and that's a fact! My horn promotes bicycle safety and is fun to use. I know it WILL make bicycling safer.
| $10.00 for 1 | Seeking: Research, Purchase |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.081309.002 |
Page 1 of 5 |
Date Posted: 2009-08-13 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely" Estimate |
Confidence |
Inventor(s) Commentary Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
73,000,000 |
60% |
Statistics taken by Bicycle Helmet Safety Institute states 73-85 mil riders in US for 2008. Bell Sports report 27.7 mil kids 5-14 for 2007 ride bikes.
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| Revenue per First Purchase |
$10.00 |
60% |
Bicycle rider may buy one at first to try it out and then return to buy one for spouse and kids. Bicycling is a popular family activity. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
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| Reseller (Trade) Margin |
50% |
50% |
The larger the quantity you make the lower the cost to the consumer and the more profit for the rest. |
| Producer Profit (EBITD) |
10% |
50% |
At large quantities this is a low cost product to make. |
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| Innovation Status |
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Development Status |
5 of 5
Shipping & Selling
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Shipping and selling in small quantities. All horns have been made by hand. We need to have it devolpoped to final design and ready to manufactor for maasproduction. |
| Cost to First Sale (remaining) |
< $10k |
40% |
We have made the horns by hand and have spent a aprox 5,000.00 on product development. |
| Time to First Sale (remaining) |
< 6 months |
60% |
An established company who has funds and materials can put this horn together at low cost and fairly quickly.Plastic mold,electronic component and packaging. |
| Confidence in Concept Claims made in description |
60% |
This is the only horn that makes you passing intentions clear.Road test have shown people dont respond to bells and horns that just make noise."On Your Left" must be said. |
Proprietary Protection Status |
2 of 5
Patent Pending
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July 24,2008 completed provisional patent application for the "On Your Left" Talking Bicycle Horn. July 23, 2009 completed provisional patent app for better model w/digital voice. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
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| Reason to Believe |
 |
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| Dramatic Difference |
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 |
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| Listing #: USA.76.081309.002 |
Page 2 of 5 |
Date Posted: 2009-08-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$10,000 |
Current GOAL |
$10 M |
"On Your Left" Talking Bicycle Horn |
Inventor(s) Commentary: The "On Your Left" Talking Bicycle Horn is a GLOBAL product. Being able to record your own voice allows it to be used world wide by individual bicycle riders as well as bicycle rental companies,law enforcement bicycle patrol units and organized touring companies.Bicycle trails and organizations are expanding and safety for all who share the paths is being addressed here. Research has shown that roller bladers, persons using electric carts/wheel chairs would also like this horn. |
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CURRENT SALES FORECAST |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
| Ultra Low |
$0 |
$63,000 |
$340,000 |
| Low Support |
$760,000 |
$1.8 M |
$3.4 M |
| Medium Support |
$6.6 M |
$12.2 M |
$19.9 M |
| High Support |
$17.8 M |
$32.8 M |
$53.2 M |
| Ultra High |
$33.2 M |
$61.2 M |
$97.5 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
| Ultra Low |
$1 |
$90,000 |
$480,000 |
| Low Support |
$1.1 M |
$2.5 M |
$4.7 M |
| Medium Support |
$9.3 M |
$17.1 M |
$27.6 M |
| High Support |
$25.4 M |
$46.3 M |
$73.0 M |
| Ultra High |
$47.2 M |
$86.0 M |
$134.5 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
| Ultra Low |
$1 |
$90,000 |
$480,000 |
| Low Support |
$1.1 M |
$2.5 M |
$4.7 M |
| Medium Support |
$9.2 M |
$17.2 M |
$27.6 M |
| High Support |
$25.4 M |
$46.4 M |
$72.5 M |
| Ultra High |
$47.5 M |
$86.0 M |
$134.3 M |
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| Listing #: USA.76.081309.002 |
Page 3 of 5 |
Date Posted: 2009-08-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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| Fair Market Royalty (%) |
| |
Conservative - 80% Odds Royalty Percentage |
Most Likely - 50% Odds Royalty Percentage |
Aggressive - 20% Odds Royalty Percentage |
| At CURRENT State & Status |
0.9% |
1.7% |
2.6% |
Sales & Marketing Support Level |
Annual Inventor Royalty Revenue |
3 Year Value to Inventor If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$340 |
$1,000 |
$2,200 |
$3,100 |
| Low Support |
$5,900 |
$15,000 |
$27,000 |
$44,000 |
| Medium Support |
$42,000 |
$95,000 |
$170,000 |
$280,000 |
| High Support |
$120,000 |
$250,000 |
$450,000 |
$760,000 |
| Ultra High Support |
$210,000 |
$470,000 |
$840,000 |
$1.4 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x % Distribution (Aware & Able) |
Inventor Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes For This Invention |
| 45111 - Sporting Goods Stores |
| 45211 - Department Stores |
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| Patent Numbers that apply to this Product/Service |
| 61083210 |
| 4,915.054 |
| 5,418.696 |
| 2,094.217 |
| 2,416.160 |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
13 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
1 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.081309.002 |
Page 4 of 5 |
Date Posted: 2009-08-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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Annual Sales - Probability Forecast - Canada |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
| Ultra Low |
$0 |
$10,000 |
$55,000 |
| Low Support |
$120,000 |
$290,000 |
$530,000 |
| Medium Support |
$1.0 M |
$1.9 M |
$3.2 M |
| High Support |
$2.8 M |
$5.2 M |
$8.4 M |
| Ultra High |
$5.3 M |
$9.7 M |
$15.4 M |
Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing Support Level |
Conservative 80% odds of selling |
Most Likely 50% odds of selling |
Aggressive 20% odds of selling |
| Ultra Low |
$0 |
$18,000 |
$97,000 |
| Low Support |
$210,000 |
$510,000 |
$940,000 |
| Medium Support |
$1.9 M |
$3.4 M |
$5.6 M |
| High Support |
$5.0 M |
$9.2 M |
$15.0 M |
| Ultra High |
$9.3 M |
$17.2 M |
$27.4 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.081309.002 |
Page 5 of 5 |
Date Posted: 2009-08-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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