Needs/Wishes for Innovation
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Hurricane Resistant, Highly Sustainability, Easy to Install, Roofing that also promotes Energy Conservation,
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Walkodile safe transportation system for 3-7 year olds There are currently no reviews for this Innovation.
| Walkodile
safe transportation system for 3-7 year olds |
|
The only way to ensure complete safety for children and better management for teachers on walking trips from school or kindergarten. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$5,200 |
$25,000 |
5 of 5
Shipping & Selling
|
5 of 5
Granted Patent Claims
|
55 29 is
Average
|
| Low Support |
$60,000 |
$130,000 |
$230,000 |
| Medium Support |
$510,000 |
$870,000 |
$1.4 M |
| High Support |
$1.4 M |
$2.3 M |
$3.6 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$2.6 M |
$4.3 M |
$6.5 M |
6 mos-1 yr
|
$10k-$100k
|
Walkodile
- safe transportation system for 3-7 year olds
Final Decision Maker: School Head Teachers
Walkodile is currently the UK's most decorated invention, having entered nine innovation & business competitions in the UK and Europe and won 1st prize on each occasion. Titles include "UK Invention of the Year" and "UK Nursery Innovation of the Year". Created by an early years teacher, Walkodile is the first syetem ever to successfully link up to six children together in a way that keeps them safe but also where they really have fun. It ensured complete safety for 3-7 year olds on walking trips from school or kindergarten, and is set to be a major breakthrough on the effectiveness of educational trips across the world. Education & childcare staff love it. Nothing matters more to a parent than the safety of their child, and parents want schools to use it on outdoor trips. Walkodile stops a child running into the road or becoming cut off from the rest of the group. However it also provides many other benefits - for example the trip is more manageable and therefore less stressful for the teacher. It also creates a better teaching opportunities for staff and improved learning environment for children, meaning a more enjoyable walk for everyone. Unlike the alternative of the rope which children simply hold on to, Walkodile's unique two stage safety clip means the children are securely linked to the flexible central spine, creating maximum security & high visibility. It also enables more outdoor education. Studies show that the main reason teaching staff are hesitant about taking children outside the school building is health & safety fears. Walkodile minimises these so teachers are more confident about taking young pupils outside the school grounds. In a recent customer survey, 95% of teaching staff said pupils were much safer using Walkodile. Typical comments were: "The best & safest way to take children for walks" (Inverallochy Primary School) and "Walkodile makes the journey safer, more enjoyable and more educational" (Supertots Pre-school). In short, teachers and educators have said Walkodile is the answer to a problem they have had for a long time - that of the lack of safety on an outdoor trip and the very difficult and stressful task of ensuring each child is safe and stays on the pavement.
| $129 for one Walkodile | Seeking: Research, Purchase, Distribution |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.071709.001 |
Page 1 of 5 |
Date Posted: 2009-11-03 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
120,000 |
70% |
Figures are taken from US Dept of Education & also Market Research undertaken by the New York office of UK Trade & Industry organisation.
|
| Revenue per First Purchase |
$387.00 |
70% |
Based on current sales patterns, most schools buy 4 units and most kindergartens buy 2 units. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
50% |
70% |
Research has show that most re-sellers expect 50% margin. |
| Producer Profit (EBITD) |
20% |
70% |
Form research it is anticipated that licensee margins will lie between 15-25%, with the most likely margin being 20%. |
| |
| Innovation Status |
|
Development
Status |
5 of 5
Shipping & Selling
|
Walkodile is now being sold to schools & kindergartens in the UK. |
| Cost to First Sale (remaining) |
$10k-$100k |
80% |
A potential licensee could buy the units from ourselves, as we have the tools to manufacture the product, or could make their own tools. |
| Time to First Sale (remaining) |
6 mos-1 yr |
70% |
If buying units from ourselves, then the products can be available for sale straight away. However if licensee is manufacturing the product, they will need time to create moulds. |
| Confidence in Concept Claims made in description |
90% |
The product is already being sold on the market, and various customer surveys have been undertaken. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
A Patent,Design Registration & Trademark has been granted in the USA. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
|
 |
| Reason to Believe |
|
 |
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.071709.001 |
Page 2 of 5 |
Date Posted: 2009-11-03 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$0.4 M |
Current GOAL |
$0.6 M |
Teacher Elaine Stephen with pupils and her invention Walkodile |
Inventor(s) Commentary:
Walkodile has received very favourable feedback from users in the UK. It creates many eductaional advantages as well as obvious safety advantages.
It in an extremely innovative, and unique product which has received many accolades i the UK and Europe.
As well as markets within elementary schools and kindergartens/daycare, the product has been used with great success in special needs schools. A market may also exist for childminders.
For Further information go to wwww.walkodile.com |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$5,200 |
$25,000 |
| Low Support |
$60,000 |
$130,000 |
$230,000 |
| Medium Support |
$510,000 |
$870,000 |
$1.4 M |
| High Support |
$1.4 M |
$2.3 M |
$3.6 M |
| Ultra High |
$2.6 M |
$4.3 M |
$6.5 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$7,200 |
$34,000 |
| Low Support |
$83,000 |
$180,000 |
$320,000 |
| Medium Support |
$710,000 |
$1.2 M |
$1.9 M |
| High Support |
$1.9 M |
$3.2 M |
$4.8 M |
| Ultra High |
$3.6 M |
$6.0 M |
$8.9 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$7,200 |
$34,000 |
| Low Support |
$83,000 |
$180,000 |
$320,000 |
| Medium Support |
$700,000 |
$1.2 M |
$1.8 M |
| High Support |
$1.9 M |
$3.2 M |
$4.8 M |
| Ultra High |
$3.5 M |
$6.0 M |
$8.9 M |
|
| Listing #: USA.76.071709.001 |
Page 3 of 5 |
Date Posted: 2009-11-03 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
3.6% |
4.5% |
5.4% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$85 |
$220 |
$400 |
$650 |
| Low Support |
$1,400 |
$2,800 |
$4,500 |
$8,400 |
| Medium Support |
$10,000 |
$18,000 |
$28,000 |
$55,000 |
| High Support |
$28,000 |
$48,000 |
$73,000 |
$150,000 |
| Ultra High Support |
$55,000 |
$90,000 |
$140,000 |
$270,000 |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 32619 - Other Plastics Product Manufacturing |
| |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| 7497190 |
| D491114 |
| 3078092 |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
25 |
| GRANTED Patents |
1 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
1 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.071709.001 |
Page 4 of 5 |
Date Posted: 2009-11-03 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$830 |
$3,900 |
| Low Support |
$9,500 |
$20,000 |
$37,000 |
| Medium Support |
$80,000 |
$140,000 |
$220,000 |
| High Support |
$220,000 |
$370,000 |
$570,000 |
| Ultra High |
$410,000 |
$690,000 |
$1.0 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$1,500 |
$7,000 |
| Low Support |
$17,000 |
$36,000 |
$65,000 |
| Medium Support |
$140,000 |
$240,000 |
$380,000 |
| High Support |
$390,000 |
$650,000 |
$1.0 M |
| Ultra High |
$720,000 |
$1.2 M |
$1.8 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.071709.001 |
Page 5 of 5 |
Date Posted: 2009-11-03 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
