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NiteGate - Household Safety Gate with Light and Sound/Talking Alert
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NiteGate - Household Safety Gate with Light and Sound/Talking Alert
day AND night safety gate for parents with young children
The safest indoor gate for parents of young kids because it's the first & only solid indoor gate with both a light AND a sound alert -- gives peace of mind during day AND night.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $190,000 $1.1 M 2 of 5
Successful Prototypes
5 of 5
Granted Patent Claims
41
29 is
Average
Low Support $2.8 M $5.3 M $8.6 M
Medium Support $25.8 M $35.7 M $48.4 M
High Support $71.7 M $96.9 M $126.8 M Remaining Time & Cost to First Sale
Ultra High $136.9 M $182.0 M $237.9 M 6 mos-1 yr $10k-$100k
NiteGate - Household Safety Gate with Light and Sound/Talking Alert - day AND night safety gate for parents with young children
Final Decision Maker: Parents of toddlers & young children, and Adults with pets and/or elderly parents living with them

NiteGate is the FIRST & ONLY solid safety gate that provides safety during BOTH day & night, because it has BOTH a light & a sound alarm. Parents have peace of mind 24/7 !
 
NiteGate's Benefits

The sound alarm goes off whenever a toddler goes near the gate, alerting caregivers/parents -- whether it's day or night The sound alert can be a message in the parent's own voice, saying something like "Joey, stay away from the gate!"
The light prevents people from walking into or tripping over it

Problem: Caregivers & Parents sometimes nap, or their attention is elsewhere, or they're asleep
SolutionNiteGate's sound alarm wakes sleeping parents & alerts napping or distracted caregivers, during BOTH day AND night. (A light alarm can't be seen during the day, but a sound alarm gets attention both day & night.)

Problem: Research shows that toddlers & very young children often disregard sound alarms
Solution: NiteGate's sound alert can be a message in the parent's own voice; research shows that children are twice as attentive to messages in a parent's voice.

Problem:  When it's dark, people sometimes trip into or fall over safety gates
SolutionNiteGate's light feature illuminates the gate - either in response to motion, or constantly (for both safety, and a pleasing illumination for hallways, stairways, etc)  

Unlike the single competitor's gate, whose light is part of the wall-mount (not the gate itself),  NiteGate's light is part of the gate itself. So a single NiteGate can be easily moved from place to place, & the alarm features (light AND sound) go with it. No need to buy multiple gates!

"What a great idea! Where can I buy one?"  Stacy B, Ocean  NJ

" Finally! A solution for daytime too"  Lucy L, Plumsted NJ

$45.99 for one unit (one gate)Seeking: Purchase, Investment, Manufacturing/R&D

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.071009.002 Page 1 of 5 Date Posted: 2009-08-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 65,000,000 20% 20M children aged 0-5 (US Census), we estimated 2 per household; 43M US households with dogs (AVMA Data); 5.1 M people with Alzheimer's (NIOA ); 10M adults over 85 (US Census Data 
Revenue per First Purchase $45.99 30% Based on the price of competitors' gates. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 50% 40% Based on industry standards; Home Depot 40%, specialty retailers (Babies 'R' Us) 50%, Mail order catalogs 60%. Plus, we have a working prototype, so we have a general idea of cost. 
Producer Profit (EBITD) 10% 40% We used the industry standards, and chose a median value. Also, we have a working prototype, so we have a very general idea of cost. 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
There are 2 U.S. utility patents that have been issued, and a rough prototype (functional, but not pretty) has been built and tested.
Cost to First Sale (remaining) $10k-$100k 40% I have a rough - but working - prototype. A mold needs to be made, and the product itself is plastic.
Time to First Sale (remaining) 6 mos-1 yr 50% I have a rough - but working - prototype. A mold still needs to be made. 
Confidence in Concept Claims made in description 60% Because I have a working prototype. It has been tested in several different settings, and it has worked every time. 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
I have 2 U.S. utility patents. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

30%

41%

52%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.071009.002 Page 2 of 5 Date Posted: 2009-08-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $50,000 Current GOAL $0.8 M
Provides safety & peace of mind, DAY and NIGHT; it's the first & only solid indoor safety gate with BOTH a sound alarm (buzzer or parent's own voice) AND a light. Battery-operated.
Inventor(s) Commentary:
Inventor has 8 patents on safety products.
Response to the prototype was 100% positive in trials; everyone who tested it wanted to buy one.
NiteGate also protects adults w/ Alzheimer's, who might otherwise forget where a safety gate was placed, & trip over it in the dark.
NiteGate can be pressure-mounted (no need to drill holes in your walls), or permanently mounted (at top of stairs, etc). Safety features work, either way.
It's battery-operated.
Outdoor Gate for factories & estates
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $190,000 $1.1 M
Low Support $2.8 M $5.3 M $8.6 M
Medium Support $25.8 M $35.7 M $48.4 M
High Support $71.7 M $96.9 M $126.8 M
Ultra High $136.9 M $182.0 M $237.9 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $300,000 $1.6 M
Low Support $4.3 M $8.0 M $12.8 M
Medium Support $40.0 M $53.4 M $70.4 M
High Support $113.2 M $144.5 M $182.6 M
Ultra High $215.1 M $273.4 M $341.9 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $2 $290,000 $1.6 M
Low Support $4.3 M $8.0 M $12.8 M
Medium Support $40.3 M $53.4 M $70.7 M
High Support $113.5 M $145.1 M $183.7 M
Ultra High $216.3 M $273.7 M $343.1 M
Listing #: USA.76.071009.002 Page 3 of 5 Date Posted: 2009-08-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.4% 1.8% 2.1%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $1,400 $3,500 $6,600 $11,000
Low Support $25,000 $44,000 $68,000 $130,000
Medium Support $200,000 $300,000 $410,000 $890,000
High Support $560,000 $810,000 $1.1 M $2.4 M
Ultra High Support $1.0 M $1.5 M $2.1 M $4.5 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
44411 - Home Centers
44413 - Hardware Stores
45211 - Department Stores
45291 - Warehouse Clubs and Supercenters
45299 - All Other General Merchandise Stores
Patent Numbers that apply to this Product/Service
 6,691,467 B2
 6,079,157
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 0
GRANTED Patents 8
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.071009.002 Page 4 of 5 Date Posted: 2009-08-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $31,000 $170,000
Low Support $440,000 $840,000 $1.4 M
Medium Support $4.1 M $5.7 M $7.7 M
High Support $11.4 M $15.4 M $20.1 M
Ultra High $21.7 M $28.8 M $37.7 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $55,000 $300,000
Low Support $780,000 $1.5 M $2.4 M
Medium Support $7.3 M $10.0 M $13.6 M
High Support $20.1 M $27.3 M $35.6 M
Ultra High $38.5 M $51.2 M $66.9 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.071009.002 Page 5 of 5 Date Posted: 2009-08-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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