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Flight Cradle Ergonomic travel comfort product for frequent fliers There are currently no reviews for this Innovation.
| Flight Cradle
Ergonomic travel comfort product for frequent fliers |
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A more comfortable way to sleep on the plane! |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$30,000 |
$170,000 |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
34 29 is
Average
|
| Low Support |
$460,000 |
$860,000 |
$1.4 M |
| Medium Support |
$4.1 M |
$5.8 M |
$7.9 M |
| High Support |
$11.8 M |
$15.8 M |
$20.8 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$22.1 M |
$29.5 M |
$38.5 M |
< 6 months
|
$10k-$100k
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Flight Cradle
- Ergonomic travel comfort product for frequent fliers
Final Decision Maker: Frequent Fliers up to 6' tall
There's never been a comfortable way to sleep on an airplane, until now. Flight Cradle is a unique padded face cradle that pops up from a convenient travel organizer, for sleeping on the plane. Flight Cradle sets up quickly on your tray table, and allows you to lean forward with your spine in a straight line for a relaxed, comfortable snooze. Flight Cradle helps you avoid cricks in your neck, without bulky pillows or sloppy inflatables. When you've finished your nap, Flight Cradle folds up compactly, and stows quickly in your seat pocket or carry-on bag. . The face pillow is washable, and the case has pockets to organize your keys, passport, boarding passes, and travel necessities - even your Blackberry, and I-Pod! A shoulder strap lets you keep your hands free for your other carry-on items. Flight Cradle was invented by an Industrial Designer with 25 years experience, making frequent flights over 20 hours long. Flight Cradle has been tested and endorsed by flight attendants. Flight Cradle is attractively priced for the business traveler at $19.99
| $19.99 for one Flight Cradle | Seeking: Research, Purchase, Investment, Distribution, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.052009.005 |
Page 1 of 5 |
Date Posted: 2009-05-21 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
29,750,000 |
50% |
Demographic info available
|
| Revenue per First Purchase |
$19.99 |
50% |
Inventor has conducted anonymous surveys of approx 100 people to measure likelihood of purchase at various price levels. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
60% |
40% |
Business plan available |
| Producer Profit (EBITD) |
40% |
60% |
Business plan available |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
Counter samples have been received from factory along with pricing. Flight Cradle has been tested with favorable reviews. Next step: final design choices and final pricing. |
| Cost to First Sale (remaining) |
$10k-$100k |
60% |
Details available |
| Time to First Sale (remaining) |
< 6 months |
60% |
Details available |
| Confidence in Concept Claims made in description |
50% |
Flight Cradle prototypes have been tested by flight attendants, fellow passengers, and the inventor on actual plane flights. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
Final patent applied for May 1 2009; a patent attorney and a patent professional have estimated high likelihood of success within one or two tries. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
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 |
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| Listing #: USA.76.052009.005 |
Page 2 of 5 |
Date Posted: 2009-05-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$0.5 M |
Current GOAL |
$2 M |
Flight Cradle sets up instantly to provide a comfortable face cradle for sleeping on airplanes. Zips closed quickly, with secure pockets for your documents and electronics! |
Inventor(s) Commentary:
Every time Flight Cradle is used on an airplane, it is a close-up live product demonstration for 4 or more people. Air travelers can also be targeted with multiple advertising impressions. In-flight infomercials and in-flight order fulfillment are possible. The travel comfort segment is growing as airlines cut back on free pillows and blankets, and Flight Cradle exploits that opportunity. Flight Cradle also offers a hands-free efficient way to carry travel documents and electronics securely. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$30,000 |
$170,000 |
| Low Support |
$460,000 |
$860,000 |
$1.4 M |
| Medium Support |
$4.1 M |
$5.8 M |
$7.9 M |
| High Support |
$11.8 M |
$15.8 M |
$20.8 M |
| Ultra High |
$22.1 M |
$29.5 M |
$38.5 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$49,000 |
$280,000 |
| Low Support |
$760,000 |
$1.4 M |
$2.3 M |
| Medium Support |
$7.0 M |
$9.2 M |
$12.1 M |
| High Support |
$19.9 M |
$25.3 M |
$31.9 M |
| Ultra High |
$37.6 M |
$47.3 M |
$59.0 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$50,000 |
$280,000 |
| Low Support |
$760,000 |
$1.4 M |
$2.3 M |
| Medium Support |
$7.0 M |
$9.3 M |
$12.1 M |
| High Support |
$20.0 M |
$25.5 M |
$32.0 M |
| Ultra High |
$37.6 M |
$47.3 M |
$59.0 M |
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| Listing #: USA.76.052009.005 |
Page 3 of 5 |
Date Posted: 2009-05-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
3.1% |
5.2% |
7.7% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$370 |
$1,100 |
$2,400 |
$3,300 |
| Low Support |
$6,300 |
$15,000 |
$28,000 |
$45,000 |
| Medium Support |
$52,000 |
$100,000 |
$170,000 |
$300,000 |
| High Support |
$150,000 |
$280,000 |
$470,000 |
$850,000 |
| Ultra High Support |
$270,000 |
$530,000 |
$890,000 |
$1.6 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 44832 - Luggage and Leather Goods Stores |
| 45121 - Book Stores and News Dealers |
| 45322 - Gift, Novelty, and Souvenir Stores |
| 45411 - Electronic Shopping and Mail-Order Houses |
| 48111 - Scheduled Air Transportation |
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| Patent Numbers that apply to this Product/Service |
| 12/387,338 |
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| |
| |
| |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
25 |
| GRANTED Patents |
1 |
| Licensing Deals SIGNED |
15 |
| Innovations that have SHIPPED |
15 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.052009.005 |
Page 4 of 5 |
Date Posted: 2009-05-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$4,700 |
$27,000 |
| Low Support |
$73,000 |
$140,000 |
$230,000 |
| Medium Support |
$650,000 |
$910,000 |
$1.2 M |
| High Support |
$1.9 M |
$2.5 M |
$3.3 M |
| Ultra High |
$3.5 M |
$4.7 M |
$6.1 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$8,400 |
$48,000 |
| Low Support |
$130,000 |
$240,000 |
$400,000 |
| Medium Support |
$1.2 M |
$1.6 M |
$2.2 M |
| High Support |
$3.3 M |
$4.4 M |
$5.8 M |
| Ultra High |
$6.2 M |
$8.3 M |
$10.8 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.052009.005 |
Page 5 of 5 |
Date Posted: 2009-05-21 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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