|
|
The iCap MP3 Player wireless MP3 player for active music lovers There are currently no reviews for this Innovation.
| The iCap MP3 Player
wireless MP3 player for active music lovers |
|
The iCap music player with built-in speakers is the safest and most convenient way to listen to your favorite music on the go, and still hear the traffic hazards that surround you. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$0 |
$0 |
4 of 5
Manufacturing Ready
|
5 of 5
Granted Patent Claims
|
59 29 is
Average
|
| Low Support |
$0 |
$1 |
$2 |
| Medium Support |
$3 |
$7 |
$12 |
| High Support |
$8 |
$18 |
$32 |
Remaining Time & Cost to First Sale |
| Ultra High |
$15 |
$33 |
$58 |
< 6 months
|
$10k-$100k
|
The iCap MP3 Player
- wireless MP3 player for active music lovers
Final Decision Maker: active people
The iCap is the safe and wireless alternative to earbuds for active music lovers.The iCap music player with its built-in speakers is the most convenient and ONLY safe way to listen to your favorite music on the go. It's totally safe and legal for use with bicycles, motorcycles, skateboards, and in-line skates. The iCap is the perfect companion while doing home improvements, relaxing at the pool, gardening, and on the job site. (You can listen to your favorite tunes and still hear the boss yelling at you.) The volume can be turned down for enjoyable private listening, or cranked up to share with others. The iCap is completely wireless, so there are no more annoying headphone wires to get all tangled up in. It sits on your head, so you don't need to carry anything. The iCap is convenient to take along, comfortable, lightweight, and perfectly balanced. The music system includes an MP3 player, FM tuner, voice recorder, and 2 speakers. The voice recorder has a dedicated record button, which makes it super easy to leave yourself reminders or create shopping lists on the fly. The player snaps into our supplied cap, or detaches to clip onto any other cap, belt, or backpack. The suggested retail is $99.95, and is the perfect gift for any music lover. Every month there are more articles in the news about the dangers of listening to music with earbuds. Millions of people are risking long term hearing damage by listening at loud levels (even for short periods of time). Documented lightning strikes to portable MP3 players have traveled up the earbud wires and blown out listeners' ear drums. People all around the world have died in bicycle accidents and crossing the street because they were listening to music through earbuds and couldn't hear the traffic coming at them. The iCap solves all these problems. The wide consumer appeal of The iCap makes it a perfect fit in any retail environment including consumer electronic stores, sporting goods stores, motorcycle and bicycle shops, home improvement stores, apparel stores, travel destinations and cruise lines, and at pro sports stadiums. The iCap can be private labeled and sold at college bookstores, auto parts stores, car dealerships, and is a highly desirable promotional product. Future models will include Bluetooth cellular, GPS, and home gaming capabilities.
| $99.95 for one unit MSRP | Seeking: Purchase, Investment, Distribution |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.051409.003 |
Page 1 of 5 |
Date Posted: 2009-05-18 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
3 |
80% |
The product has been demonstrated to thousands of consumers and buyers on a national level, and the response has been 95% enthusiastically positive.
|
| Revenue per First Purchase |
$100.00 |
90% |
The typical consumer will only buy one unit for themselves, but will also consider this a great gift item for a loved one or family member. |
| % that will Repeat |
35% |
80% |
Replacement caps will be sold to replace worn out and dirty caps. Alternate caps will be sold with pro sports team logos, Nascar logos, and university logos. |
| Number of Annual Repeats |
2 |
70% |
Almost half of the consumers surveyed said that they would buy additional caps for use with the removable music system. |
| Revenue per Repeat Purchase |
$15.00 |
70% |
Almost half of the consumers surveyed said that they would buy additional caps for use with the removable music system. |
| Reseller (Trade) Margin |
40% |
90% |
The product retails for $100, wholesales for $50, and costs $30 to manufacture. |
| Producer Profit (EBITD) |
35% |
90% |
The product retails for $100, wholesales for $50, and costs $30 to manufacture. |
| |
| Innovation Status |
|
Development
Status |
4 of 5
Manufacturing Ready
|
|
| Cost to First Sale (remaining) |
$10k-$100k |
90% |
The prodduct is fully developed, and all tooling is finished. |
| Time to First Sale (remaining) |
< 6 months |
90% |
This product is fully developed and ready to sell. |
| Confidence in Concept Claims made in description |
90% |
The iCap has been demonstrated and tried by thousands of buyers and consumers at several national trade shows. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
|
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
 |
|
| Reason to Believe |
 |
|
|
| Dramatic Difference |
|
|
 |
|
| Listing #: USA.76.051409.003 |
Page 2 of 5 |
Date Posted: 2009-05-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$20 M |
Current GOAL |
$50 M |
The iCap Music System is the safe and wireless alternative to earbuds for active music lovers. It includes a 2 GB MP3 player, FM tuner, voice recorder, 2 speakers, and cap. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$0 |
$1 |
$2 |
| Medium Support |
$3 |
$7 |
$12 |
| High Support |
$8 |
$18 |
$32 |
| Ultra High |
$15 |
$33 |
$58 |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$1 |
$1 |
$3 |
| Medium Support |
$4 |
$9 |
$16 |
| High Support |
$11 |
$25 |
$43 |
| Ultra High |
$21 |
$45 |
$77 |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$0 |
$1 |
$2 |
| Medium Support |
$4 |
$8 |
$14 |
| High Support |
$10 |
$20 |
$35 |
| Ultra High |
$18 |
$37 |
$64 |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$1 |
$2 |
$3 |
| Medium Support |
$5 |
$10 |
$18 |
| High Support |
$13 |
$28 |
$48 |
| Ultra High |
$23 |
$50 |
$86 |
|
| Listing #: USA.76.051409.003 |
Page 3 of 5 |
Date Posted: 2009-05-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
5.1% |
7.4% |
9.9% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$0 |
$0 |
$0 |
$0 |
| Low Support |
$0 |
$0 |
$0 |
$0 |
| Medium Support |
$0 |
$0 |
$0 |
$1 |
| High Support |
$0 |
$1 |
$1 |
$2 |
| Ultra High Support |
$1 |
$1 |
$2 |
$4 |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
% |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 44311 - Appliance, Television, and Other Electronics Stores |
| 45111 - Sporting Goods Stores |
| 45211 - Department Stores |
| 45291 - Warehouse Clubs and Supercenters |
| 45411 - Electronic Shopping and Mail-Order Houses |
|
| Patent Numbers that apply to this Product/Service |
| 7,044,615 |
| |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
22 |
| GRANTED Patents |
2 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
7 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.051409.003 |
Page 4 of 5 |
Date Posted: 2009-05-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$0 |
$0 |
$0 |
| Medium Support |
$1 |
$1 |
$2 |
| High Support |
$1 |
$3 |
$5 |
| Ultra High |
$2 |
$5 |
$9 |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$0 |
$0 |
| Low Support |
$0 |
$0 |
$1 |
| Medium Support |
$1 |
$2 |
$3 |
| High Support |
$2 |
$5 |
$9 |
| Ultra High |
$4 |
$9 |
$16 |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.051409.003 |
Page 5 of 5 |
Date Posted: 2009-05-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
