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Nano Particle Toxicity Assessment System
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Nano Particle Toxicity Assessment System
Most accurate and versatile nano particle sampling for environmental testing
Enables 1000 times more accurate toxicity testing for airborne nano particles.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $0 $13,000 $96,000 2 of 5
Successful Prototypes
2 of 5
Patent Pending
46
29 is
Average
Low Support $160,000 $460,000 $1.1 M
Medium Support $1.4 M $3.3 M $6.6 M
High Support $3.8 M $9.2 M $17.6 M Remaining Time & Cost to First Sale
Ultra High $7.3 M $17.3 M $33.5 M < 6 months $100k-$1M
Nano Particle Toxicity Assessment System - Most accurate and versatile nano particle sampling for environmental testing
Final Decision Maker: nano particle manufacturers and environmental testing labs

The nano particle toxicity assessment system provides 1000 times more accurate toxicity testing than existing techniques.  This is possible because cell cultures are exposed to an exact count of airborne nano particles of a specified size.   Because it is so accurate, the system is ideal for rapidly testing the health effects of very small particles without the need for animal testing.  
 Current methods of using a jet of inert gas to direct particles to cells are not effective for nanoparticles.  Nanoparticles are so small that they are diverted around the cell culture along with the gas molecules.  Dissolving and dispersing nanoparticles in a liquid solvent solution then exposing cells to the solution is another current option.  This does not accurately model the exposure of the cells to actual particles in the air. 
The toxicity measurements are 1000 time more accurate because cell cultures are exposed to an exact count of particles of a specified size using the Nano Particle Toxicity Assessment System.  The particles are counted using a commercially available particle counter, and positively charged as a gas jet flows the particles into the test chamber.   Electrodes near the cell cultures are negatively charged so that as the positively charged nano particles flow over the cell cultures they are attracted and all deposited in the culture.   By using different configurations of electrodes the size of the particles deposited can be controlled.This system can be used to study and quantify the health effects of particulate pollution, especially nanoparticles.   This subject is gaining in importance and there are pending US regulations for sub 1 micron  (nano) particles.  The European Union has regulations in this area pending for 2010.
A prototype has been built and used for proof-of-concept and the results of its application have been reviewed by experts in the field and published in a peer reviewed journal.  This inventor has 13 years of experience in this field.  He has been committed to the development of technology for the analysis of organic nano particles and particulate pollution to address relevant issues regarding environmental and human health. He has received research support from NSF, DOD, EPSCoR, Society for Mass Spectrometry, NASA, and EPA.

$20,000 for one unitSeeking: Purchase, Investment, Manufacturing/R&D

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.051309.002 Page 1 of 5 Date Posted: 2009-05-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 6,200 50% Based on the number of nano particle manufacturers plus the number of environmental testing service companies. 
Revenue per First Purchase $20,000.00 50% Because it is a new technology, only one will be purchased at first to test it out 
% that will Repeat 30% 30% Some final decision makers will require multiple units for testing various particle sizes or multiple field site tests. 
Number of Annual Repeats 1 30% Estimate based on a variety of potential testing needs. 
Revenue per Repeat Purchase $40,000.00 30% Estimate based on purchase of 1-3 additional units for various testing needs. 
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 12% 40% Based on before tax profit margin estimates of final decision makers. 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
Second generation prototype developed and operation demonstrated. Re-engineering required to make more user-friendly.
Cost to First Sale (remaining) $100k-$1M 40% Accounting for some re-engineering of the product to make more user friendly and aesthetically attractive to customer
Time to First Sale (remaining) < 6 months 60% There is an immediate need for this enabling technology. Little or no competition exists. Remaining engineering is not extensive. 
Confidence in Concept Claims made in description 60% Performance has been published in a journal article reviewed by experts and potential users 
Proprietary
Protection Status
2 of 5
Patent Pending
Provisional patent filed. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

37%

46%

55%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.051309.002 Page 2 of 5 Date Posted: 2009-05-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $1 M
Photo can go here
Inventor(s) Commentary:
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $13,000 $96,000
Low Support $160,000 $460,000 $1.1 M
Medium Support $1.4 M $3.3 M $6.6 M
High Support $3.8 M $9.2 M $17.6 M
Ultra High $7.3 M $17.3 M $33.5 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $19,000 $140,000
Low Support $230,000 $670,000 $1.6 M
Medium Support $2.1 M $4.8 M $9.3 M
High Support $5.6 M $13.2 M $25.1 M
Ultra High $10.6 M $25.0 M $48.0 M
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $17,000 $130,000
Low Support $220,000 $630,000 $1.6 M
Medium Support $1.9 M $4.5 M $9.7 M
High Support $5.1 M $12.4 M $26.2 M
Ultra High $9.9 M $23.4 M $49.3 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $26,000 $200,000
Low Support $310,000 $910,000 $2.2 M
Medium Support $2.8 M $6.6 M $14.0 M
High Support $7.3 M $17.8 M $38.0 M
Ultra High $14.4 M $34.4 M $71.5 M
Listing #: USA.76.051309.002 Page 3 of 5 Date Posted: 2009-05-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.4% 1.8% 2.1%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $240 $620 $1,200 $1,900
Low Support $4,200 $9,300 $16,000 $28,000
Medium Support $30,000 $62,000 $97,000 $180,000
High Support $84,000 $170,000 $270,000 $500,000
Ultra High Support $150,000 $310,000 $500,000 $940,000
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% %
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33451 - Navigational, Measuring, Electromedical, and Cont...
 
 
 
 
Patent Numbers that apply to this Product/Service
 60/840,324
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 13
GRANTED Patents 1
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.051309.002 Page 4 of 5 Date Posted: 2009-05-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $2,000 $15,000
Low Support $25,000 $73,000 $170,000
Medium Support $220,000 $530,000 $1.0 M
High Support $610,000 $1.5 M $2.8 M
Ultra High $1.2 M $2.7 M $5.3 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $3,600 $27,000
Low Support $44,000 $130,000 $310,000
Medium Support $400,000 $940,000 $1.8 M
High Support $1.1 M $2.6 M $4.9 M
Ultra High $2.0 M $4.9 M $9.4 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.051309.002 Page 5 of 5 Date Posted: 2009-05-14
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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