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TouchSound
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TouchSound
Enhanced audiovisual experience for music and video enthusiasts
Experience sound through the sense of touch
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $27 $2.4 M $12.7 M 2 of 5
Successful Prototypes
5 of 5
Granted Patent Claims
76
29 is
Average
Low Support $870,000 $21.4 M $86.3 M
Medium Support $61.5 M $204.5 M $489.7 M
High Support $243.6 M $706.9 M $1.6 B Remaining Time & Cost to First Sale
Ultra High $735.6 M $2.1 B $4.5 B 1-2 yrs $1M-$10M
TouchSound - Enhanced audiovisual experience for music and video enthusiasts
Final Decision Maker: Anyone who uses high end sound and video systems

Now for the first time TouchSound enables you to experience music and other sounds through not only your ears, but also through your sense of touch! In fact, it's a total mind/body experience guaranteed to take your music listening and movie watching experiences to an entirely new level.

Remember the evolution from vinyl records to digital, high definition CDs and DVDs? TouchSound is the next generation of sound enjoyment from CDs and DVDs to an experience that actually allows you to feel the sound in a dramatic way. It's as if you were truly present in the moment and actually playing the instrument, riding the motorcycle or dueling with Star Wars Light Sabers.

TouchSound works by placing your hands on specially designed pods that translate sounds into physical vibrations. The system uses very low frequency speakers with special adaptations to transmit the sound directly to your hands and body. These vibrations are generated by the exact sounds you are hearing through your ears.

Unlike what you might experience from loud music at a rock concert where you "feel" the beat of the music, this sound is transmitted directly to your body. Every single note and nuance of the sound is experienced as never before. For example, when listening to an acoustic guitar with TouchSound the listener actually feels like the guitar is in their own hands and they can truly feel the vibration of the strings and the instrument.

Hundreds of people have experienced TouchSound and 99% have an immediate reaction - and it's always some form of "WOW!". According to Ken Bloemer, Ph.D., who reviews new to the world innovations at the think tank Eureka Ranch International, Ltd, "this is the next evolution in sound technology and will have a profound impact on the entertainment industry - including music, movies and electronic gaming".

The TouchSound system has two granted patents, one patent pending and international patents in progress.

$500 for one TouchSound SystemSeeking: Investment, Manufacturing/R&D

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.100108.001 Page 1 of 5 Date Posted: 2009-03-24
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 5,000,000 40% 105 million households in the US. We took less than 5% of these households recognizing it is likely to be purchased by only those with discretionary income. 
Revenue per First Purchase $500.00 60% We have reasonably good data on production and selling costs. 
% that will Repeat 50% 50% We believe that a final purchaser would first buy a single TouchSound system. After experiencing the system, users will want multiple units so several people can share experience 
Number of Annual Repeats 1 50% The typical user would repeat just once to complete their home sound/theater system. 
Revenue per Repeat Purchase $1,500.00 50% The math is simple - if one unit costs 500 - it seems reasonable that a final purchaser would want approx 4 units (3 additional units). 
Reseller (Trade) Margin 50% 60% Based on data provided in the Merwyn Business Simulation questionnaire for electronics. 
Producer Profit (EBITD) 9% 60% Based on data provided in the Merwyn Business Simulation questionnaire for electronics. 
 
Innovation Status
Development
Status
2 of 5
Successful Prototypes
Looks like/works like prototypes are completed. The final design for production readiness is not completed.
Cost to First Sale (remaining) $1M-$10M 50% Production costs are not my area of expertise, but based on my prototyping experience these estimates seem reasonable.
Time to First Sale (remaining) 1-2 yrs 60% The existing prototypes are very good so getting a first generation unit on the market could easily be done in about a year. 
Confidence in Concept Claims made in description 60% Over 300 consumer trials/demonstrations 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
We have three patents granted and are developing more applications for alternate uses (e.g., hearing for the deaf). 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

66%

76%

82%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.100108.001 Page 2 of 5 Date Posted: 2009-03-24
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $5 M Current GOAL $15 M
Now you can hear & feel the sound!
Inventor(s) Commentary:
This innovation has many potential spinoffs - for sound studios, musical instruments, hearing for the deaf (already demonstrated in Denver), movie theaters, orchestras, etc. This is one innovation you truly need to experience to fully understand.

Update: The system uses a full range (high, medium, low) frequency speaker.
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $27 $2.4 M $12.7 M
Low Support $870,000 $21.4 M $86.3 M
Medium Support $61.5 M $204.5 M $489.7 M
High Support $243.6 M $706.9 M $1.6 B
Ultra High $735.6 M $2.1 B $4.5 B
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $31 $2.9 M $15.1 M
Low Support $1.0 M $25.7 M $101.3 M
Medium Support $72.8 M $244.3 M $577.1 M
High Support $294.3 M $840.3 M $1.9 B
Ultra High $886.8 M $2.5 B $5.3 B
If PRODUCT/SERVICE Improved
(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $41 $3.4 M $18.7 M
Low Support $1.2 M $30.5 M $125.4 M
Medium Support $85.5 M $286.4 M $729.9 M
High Support $342.3 M $1.0 B $2.4 B
Ultra High $1.0 B $3.0 B $6.6 B
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $46 $4.0 M $22.3 M
Low Support $1.4 M $35.7 M $150.9 M
Medium Support $103.1 M $336.8 M $867.6 M
High Support $415.2 M $1.2 B $2.7 B
Ultra High $1.2 B $3.5 B $8.0 B
Listing #: USA.76.100108.001 Page 3 of 5 Date Posted: 2009-03-24
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.2% 1.8% 2.4%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $14,000 $40,000 $79,000 $120,000
Low Support $110,000 $290,000 $560,000 $870,000
Medium Support $810,000 $1.9 M $3.5 M $5.7 M
High Support $2.6 M $6.3 M $11.4 M $18.9 M
Ultra High Support $7.8 M $18.3 M $32.8 M $55.0 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
13% 8% 2% N/A
Medium Support
(Medium Sized Company)
36% 18% 13% N/A
High Support
(Large Company)
60% 36% 34% N/A
Ultra High Support
(Mega or Niche)
90% 75% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
33431 - Audio and Video Equipment Manufacturing
33531 - Electrical Equipment Manufacturing
 
 
 
Patent Numbers that apply to this Product/Service
 5125031
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 30
GRANTED Patents 3
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.100108.001 Page 4 of 5 Date Posted: 2009-03-24
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $4 $380,000 $2.0 M
Low Support $140,000 $3.4 M $13.7 M
Medium Support $9.8 M $32.4 M $77.6 M
High Support $38.6 M $112.1 M $248.7 M
Ultra High $116.6 M $329.1 M $712.9 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $7 $670,000 $3.6 M
Low Support $240,000 $6.0 M $24.3 M
Medium Support $17.3 M $57.5 M $137.7 M
High Support $68.5 M $198.8 M $441.2 M
Ultra High $206.9 M $583.9 M $1.3 B
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.100108.001 Page 5 of 5 Date Posted: 2009-03-24
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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