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Redema Ottoman Footrest Versatile inflatable footrest for relief from discomfort
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| Open to Fair Contract Just an addendum, as I'm not sure yet how to correct the information at the bottom. I am open to all discussions regarding licensing of my patent, #7,464,991, including any fair contracts of a private or government-based nature. Please contact me at 407-365-2332 or at admin@redema.us. Thank you for your consideration of the Redema Ottoman Footrest that has already brought non-medical, portable comfort around the world. Now the Redema just needs to be licensed and thereby better distributed to millions. Posted by: Karen Tinsley-Kim on 07/18/2009 | | |
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| Great product that needs distribution I designed this product because I continue to need support for my short legs, one of which occasionally swells. So, the ability to change the height when desired has been a delight. I have been overwhelmed by the very high approval rating of this product by my customers. I was also a recent finalist with Bed, Bath & Beyond's American Women Inventors contest this June 2009, so I believe the recognition of this product is catching on. The only thing I would like to change in the next run is the inflation valves, that they either be changed, or an additional one be added to allow for instant deflation. Otherwise, my comfort whenever or wherever I sit has been significantly improved by the use of the Redema Ottoman Footrest. Posted by: Karen Tinsley-Kim on 06/28/2009 | | |
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| Redema Ottoman Footrest
Versatile inflatable footrest for relief from discomfort |
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The Redema Ottoman Footrest provides elegant, lightweight, adjustable elevation for the legs and feet. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$3 |
$270,000 |
$2.3 M |
5 of 5
Shipping & Selling
|
5 of 5
Granted Patent Claims
|
28 29 is
Average
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| Low Support |
$3.9 M |
$11.0 M |
$24.2 M |
| Medium Support |
$35.7 M |
$81.1 M |
$150.5 M |
| High Support |
$98.3 M |
$217.2 M |
$399.7 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$181.6 M |
$401.6 M |
$738.0 M |
< 6 months
|
$10k-$100k
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Redema Ottoman Footrest
- Versatile inflatable footrest for relief from discomfort
Final Decision Maker: anyone with temporary or chronic leg and/or foot discomfort
The Redema Ottoman Footrest provides elegant elevation, anywhere, everyday. Relieve leg and foot discomfort without medication -- Make life better with elevation. The Redema Ottoman Footrest provides 4 levels of elevation for the legs and feet with almost weightless portabilty. Purchasers and testers of this inflatable foot rest have testified to the relief of circulation issues, from pain, swelling and discomfort. Those with short legs, taking long airline flights, suffering with chronic or temporary pain, recovering from surgery, treatment or injury have claimed to have benefited from the multi-leveled and portable support the Redema provides. Purchasers have included aby-boomers, children of Seniors, business travelers, pregnant/nursing women, RV travelers, those recovering from surgery or injury, those who spend lengthy time at computers, and parents of small children. "I purchased your ottoman for my sister-in-law... S he is a diabetic and she also has congestive heart failure. ...she would always get very bad swelling in her legs. ... I found your ottoman on the internet and I was looking for something that would make her comfortable and would be easy to bring along with her anywhere she goes... we would always be propping her legs up with something that wouldn't even get them up high enough... After I gave her your ottoman, she told me she absolutely loved it. She couldn't believe how comfortable it was and easy to transport. Its decorative design made her less self conscious about carrying something around to prevent the swelling in her legs. She really liked the way you can adjust the height levels. She had nothing but good things to say about it. I got to see for myself just how great the ottoman works. The other day she went to her first family party with it. At the end of the night, I saw her ankles and I was completely amazed because for the first time her ankles were not swollen and she looked like she really enjoyed herself and was not suffering. Thank-you for creating such a great invention that will help so many people in the future." S. Ramos, Bakersfield, CA. Introduced worldwide in every continent, not a single one that has been used has been returned to date. The Redema Ottoman Footrest carries a 30-Day "Love it or Return it," Money Back Guarantee.
| $55 for one Redema Ottoman Footrest | Seeking: Purchase, Distribution, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.041809.021 |
Page 1 of 5 |
Date Posted: 2009-04-18 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
150,000,000 |
60% |
Based on previous purchases and interest of past Final Decision Makers, these numbers seem likely. Purchases have been made by the category listed above.
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| Revenue per First Purchase |
$75.00 |
60% |
Purchasers have bought more than one at a time, often in twos -- one as a gift for a loved one and one for themselves. |
| % that will Repeat |
N/A |
N/A |
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| Number of Annual Repeats |
N/A |
N/A |
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| Revenue per Repeat Purchase |
N/A |
N/A |
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| Reseller (Trade) Margin |
N/A |
N/A |
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| Producer Profit (EBITD) |
0% |
0% |
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| Innovation Status |
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Development
Status |
5 of 5
Shipping & Selling
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The Redema Ottoman Footrest has had a first run of 2000 units. Approx 350 units have been sold/distributed worldwide. The remaining challenge is licensing and global distribution. |
| Cost to First Sale (remaining) |
$10k-$100k |
60% |
My product is made from flexible PVC material. From what I understand it is not expensive to tool or prepare an inflatables factory to manufacture this product. Estimate $5 a unit. |
| Time to First Sale (remaining) |
< 6 months |
70% |
My first run was manufactured within a month's time, about three weeks. The three months additional time waiting was in the international shipping by container. |
| Confidence in Concept Claims made in description |
60% |
Details of testimonials about the Redema Ottoman Footrest can be found at http://RedemaLiving.com/ |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
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Utility patent granted in December 2008. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
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| Reason to Believe |
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| Dramatic Difference |
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| Listing #: USA.76.041809.021 |
Page 2 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$0.2 M |
Current GOAL |
$0.2 M |
Four different heights shown and two models exemplify the versatility of the Redema, such as for pregnancy, recovery from surgery, and for use in office settings, home or outdoors. |
Inventor(s) Commentary:
This product has been directly acquired by those with health issues, such as circulation, lower back, foot or leg pain, recovery from surgery/injury, as well as for ergonomic issues including travel by air. Being multi-chambered and rectangular, the Redema offers unsurpassed versatility for many needs. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$3 |
$270,000 |
$2.3 M |
| Low Support |
$3.9 M |
$11.0 M |
$24.2 M |
| Medium Support |
$35.7 M |
$81.1 M |
$150.5 M |
| High Support |
$98.3 M |
$217.2 M |
$399.7 M |
| Ultra High |
$181.6 M |
$401.6 M |
$738.0 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$490,000 |
$4.0 M |
| Low Support |
$7.0 M |
$19.3 M |
$41.2 M |
| Medium Support |
$64.3 M |
$140.0 M |
$255.8 M |
| High Support |
$173.9 M |
$382.8 M |
$676.9 M |
| Ultra High |
$324.2 M |
$705.9 M |
$1.3 B |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$5 |
$480,000 |
$4.0 M |
| Low Support |
$7.1 M |
$19.2 M |
$41.6 M |
| Medium Support |
$64.4 M |
$142.1 M |
$256.8 M |
| High Support |
$174.8 M |
$381.6 M |
$677.1 M |
| Ultra High |
$323.0 M |
$698.0 M |
$1.3 B |
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| Listing #: USA.76.041809.021 |
Page 3 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.6% |
2.7% |
3.9% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$3,600 |
$11,000 |
$23,000 |
$32,000 |
| Low Support |
$61,000 |
$160,000 |
$300,000 |
$470,000 |
| Medium Support |
$460,000 |
$1.1 M |
$2.0 M |
$3.2 M |
| High Support |
$1.2 M |
$2.9 M |
$5.3 M |
$8.6 M |
| Ultra High Support |
$2.3 M |
$5.3 M |
$9.8 M |
$15.8 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes
For This Invention |
| 62311 - Nursing Care Facilities |
| 45411 - Electronic Shopping and Mail-Order Houses |
| 44619 - Other Health and Personal Care Stores |
| 44611 - Pharmacies and Drug Stores |
| 44211 - Furniture Stores |
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| Patent Numbers that apply to this Product/Service |
| 7,464,991 |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
4 |
| GRANTED Patents |
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| Licensing Deals SIGNED |
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| Innovations that have SHIPPED |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.041809.021 |
Page 4 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$43,000 |
$360,000 |
| Low Support |
$620,000 |
$1.7 M |
$3.8 M |
| Medium Support |
$5.7 M |
$12.9 M |
$23.9 M |
| High Support |
$15.6 M |
$34.4 M |
$63.4 M |
| Ultra High |
$28.8 M |
$63.7 M |
$117.0 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$76,000 |
$640,000 |
| Low Support |
$1.1 M |
$3.1 M |
$6.8 M |
| Medium Support |
$10.0 M |
$22.8 M |
$42.3 M |
| High Support |
$27.6 M |
$61.1 M |
$112.4 M |
| Ultra High |
$51.1 M |
$112.9 M |
$207.5 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.041809.021 |
Page 5 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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