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toastegg egg appliance for home use There are currently no reviews for this Innovation.
| toastegg
egg appliance for home use |
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the toastegg provides ease of use with conssistant results and no need of oil in an ellongated form. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$1 |
$110,000 |
$840,000 |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
37 29 is
Average
|
| Low Support |
$1.5 M |
$4.0 M |
$8.4 M |
| Medium Support |
$13.3 M |
$29.0 M |
$49.7 M |
| High Support |
$38.5 M |
$81.4 M |
$134.9 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$71.9 M |
$152.5 M |
$250.2 M |
< 6 months
|
$10k-$100k
|
toastegg
- egg appliance for home use
Final Decision Maker: breakfast eaters, health driven consumers, kids, fast food, coffee shops
Toastegg the first appliance of its kind to cook elongated eggs with an ease of use, consistent results and no use of oil. The benefits are healthy bite size finger food product, in a new shape that can be filled with meats vegetables and other ingredients, if you can use a toaster you can cook an egg using Toastegg. Like no other egg cooking methods, the eggs can be consumed without the need of utensils, creating less messy eggs to consume. This innovative cooking method shows you when the eggs are ready, by simply rising up out of the cooking chamber. When compared to other egg breakfast options, 65% of consumer choose eggs made with the Toasteg appliance over other options.
| $29.99 for one consumer unit (including two chambers) | Seeking: Purchase, Investment, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.041809.020 |
Page 1 of 5 |
Date Posted: 2009-04-18 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
90,000,000 |
60% |
based on 104,000,000 household in the US
|
| Revenue per First Purchase |
$29.99 |
60% |
based on consumer response to product |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
40% |
40% |
based on data base above, such as best buy etc... |
| Producer Profit (EBITD) |
9% |
60% |
based on refrence data base |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
prototype is complete and successful, product being used with public, final product design in the works. |
| Cost to First Sale (remaining) |
$10k-$100k |
60% |
based on information provided by trade related personals. |
| Time to First Sale (remaining) |
< 6 months |
60% |
simplicity of manufacturing, and work left to complete. |
| Confidence in Concept Claims made in description |
60% |
toastegg prototype are being used in a health food restaurant, and products are being ordered by satisfied consumers every day. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
patent pending |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
 |
|
| Reason to Believe |
 |
|
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.041809.020 |
Page 2 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$2.5 M |
Current GOAL |
$5 M |
EGG FILLED WITH TURKEY SAUSAGE |
Inventor(s) Commentary:
Since report was published, estimated cost to produce has changed net profit margins to 30%. Now. In addition, all experiments are now complete and successful. We left the exterior design to be finalized by investor/buyer. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$1 |
$110,000 |
$840,000 |
| Low Support |
$1.5 M |
$4.0 M |
$8.4 M |
| Medium Support |
$13.3 M |
$29.0 M |
$49.7 M |
| High Support |
$38.5 M |
$81.4 M |
$134.9 M |
| Ultra High |
$71.9 M |
$152.5 M |
$250.2 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$170,000 |
$1.3 M |
| Low Support |
$2.3 M |
$6.3 M |
$12.7 M |
| Medium Support |
$21.2 M |
$45.7 M |
$76.3 M |
| High Support |
$61.8 M |
$129.6 M |
$208.3 M |
| Ultra High |
$116.2 M |
$239.7 M |
$383.1 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$2 |
$170,000 |
$1.3 M |
| Low Support |
$2.3 M |
$6.3 M |
$12.9 M |
| Medium Support |
$21.4 M |
$45.8 M |
$76.0 M |
| High Support |
$60.7 M |
$130.7 M |
$207.1 M |
| Ultra High |
$116.1 M |
$240.4 M |
$384.0 M |
|
| Listing #: USA.76.041809.020 |
Page 3 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
0.9% |
1.2% |
1.6% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$760 |
$2,100 |
$4,100 |
$6,300 |
| Low Support |
$13,000 |
$30,000 |
$52,000 |
$89,000 |
| Medium Support |
$100,000 |
$200,000 |
$330,000 |
$600,000 |
| High Support |
$290,000 |
$560,000 |
$910,000 |
$1.7 M |
| Ultra High Support |
$530,000 |
$1.0 M |
$1.7 M |
$3.1 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
N/A |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
% |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 45291 - Warehouse Clubs and Supercenters |
| 45211 - Department Stores |
| 44311 - Appliance, Television, and Other Electronics Stores |
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| |
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| Patent Numbers that apply to this Product/Service |
| |
| |
| |
| |
| |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
0 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.041809.020 |
Page 4 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$17,000 |
$130,000 |
| Low Support |
$240,000 |
$630,000 |
$1.3 M |
| Medium Support |
$2.1 M |
$4.6 M |
$7.9 M |
| High Support |
$6.1 M |
$12.9 M |
$21.4 M |
| Ultra High |
$11.4 M |
$24.2 M |
$39.7 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$31,000 |
$240,000 |
| Low Support |
$420,000 |
$1.1 M |
$2.4 M |
| Medium Support |
$3.7 M |
$8.2 M |
$14.0 M |
| High Support |
$10.8 M |
$22.9 M |
$37.9 M |
| Ultra High |
$20.2 M |
$42.9 M |
$70.4 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.041809.020 |
Page 5 of 5 |
Date Posted: 2009-04-18 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
