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Sand-Off! Dry Bodywash Sand eliminating Mitt for Families who go to the beach There are currently no reviews for this Innovation.
| Sand-Off! Dry Bodywash
Sand eliminating Mitt for Families who go to the beach |
|
Sand-Off Dry Bodywash Mitt offers the best way ever to wipe sand from the skin after a day at the beach ... even if the sand is embedded in sunscreen! |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$27,000 |
$120,000 |
5 of 5
Shipping & Selling
|
2 of 5
Patent Pending
|
63 29 is
Average
|
| Low Support |
$280,000 |
$650,000 |
$1.2 M |
| Medium Support |
$2.2 M |
$4.3 M |
$7.3 M |
| High Support |
$5.8 M |
$11.1 M |
$18.1 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$10.5 M |
$19.8 M |
$32.9 M |
< 6 months
|
< $10k
|
Sand-Off! Dry Bodywash
- Sand eliminating Mitt for Families who go to the beach
Final Decision Maker: Female head of household
"Introducing Sand-Off ™, a handy mitt that wipes sticky sand or grit off your skin ... even after frolicking at the beach all day! No sand, no residue, no harsh rubbing. Most of us have given up on finding an effective way of removing sand or grit after an active day outside. Somehow the sand seems to be attached to your skin with magnets, only to be released once you get in your car or get home. Short of a total dousing with a water hose, there simply isn't an answer. Until now with new Sand-Off Skin Cleansing Mitts. They were invented by a project engineer who has lived near the beach all his life. He discovered that talcum powder was effective in removing sand, and then set about addressing the messiness and inconvenience that the powder created. The result was the Sand-Off Mitt, a plush terry mitt that contains a special all-natural, talc free powder and is gentle enough for kid's skin. To use, just clap the mitt to release some powder, rub on the sandy areas, and voila - the sand is gone. Even if your sand is embedded in sunscreen! The Sand-Off Mitt will last for dozens of applications before needing replacement. We gave this mitt to 50 families on the Jersey shore to use for the summer. Eighty percent rated it the best beach accessory they had used in the past 10 years! Also available from the makers of Sand-Off are: - Grass-Off: Specially designed to remove grass clippings and yard debris from sweaty skin - Work-Off: Specially designed to remove sawdust and insulation particles from adult skin"
| $7.99 for Terry Mitt good for up to 40 uses | Seeking: Purchase |
|
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.041509.013 |
Page 1 of 5 |
Date Posted: 2009-05-13 |
|
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
22,000,000 |
40% |
Based on estimates of number of households who visit a beach setting or regularly encounter outdoor grit.
|
| Revenue per First Purchase |
$7.99 |
70% |
Based upon in-market test experience. Assumes one unit purchase only. |
| % that will Repeat |
20% |
50% |
Based on anecdotal feedback from in-market tests |
| Number of Annual Repeats |
1.0 |
70% |
Based on anecdotal feedback from in-market test |
| Revenue per Repeat Purchase |
$7.99 |
50% |
Based on anecdotal feedback from in-market testing |
| Reseller (Trade) Margin |
50% |
70% |
Based upon in-market test experience. |
| Producer Profit (EBITD) |
15% |
70% |
Production quotes are in hand. Gross margin forecasted to be >50%. Net margin will depend on investment in sales/marketing. |
| |
| Innovation Status |
|
Development
Status |
5 of 5
Shipping & Selling
|
Product, packaging and in-store merchandising materials are developed, and have been used for small scale in-market testing. Sourcing has been identified in China. |
| Cost to First Sale (remaining) |
< $10k |
90% |
Product is developed. No major tooling required. China sourcing identified. |
| Time to First Sale (remaining) |
< 6 months |
90% |
China sourcing identified. Packaging developed. Ready to push button and go. |
| Confidence in Concept Claims made in description |
90% |
Have had product in small test market for three years. |
Proprietary
Protection Status |
2 of 5
Patent Pending
|
Have rights to one issued utility patent (5824294), with another utility patent pending (20060207046). |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
|
 |
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
|
|
|
| Listing #: USA.76.041509.013 |
Page 2 of 5 |
Date Posted: 2009-05-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Inventor Commentary & Alternative Development Scenarios
|
|
| Inventor(s) Sales Goals |
| Minimum Goal |
$5 M |
Current GOAL |
$20 M |
Sand-Off Dry Bodywash Mitt removes sand after a day at the beach easier than ever before ... even if the sand is embedded in sunscreen! |
Inventor(s) Commentary:
This product is great for families. Kids quickly become great advocates.
SAMPLE CONSUMER QUOTES:
“Fast and easy, great for pre-lunch clean up! A must have!”
“Sand-Off!™ actually makes cleaning up fun! The kids clean each other!”
SAMPLE RETAILER QUOTES:
“Sometimes someone will say ‘I wonder if it works’, and somebody else in the store will say ‘Yeah it really does work, I’ve got it’.”
“The amazing thing is people come in and say I heard the jingle." |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$27,000 |
$120,000 |
| Low Support |
$280,000 |
$650,000 |
$1.2 M |
| Medium Support |
$2.2 M |
$4.3 M |
$7.3 M |
| High Support |
$5.8 M |
$11.1 M |
$18.1 M |
| Ultra High |
$10.5 M |
$19.8 M |
$32.9 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$39,000 |
$180,000 |
| Low Support |
$420,000 |
$960,000 |
$1.8 M |
| Medium Support |
$3.3 M |
$6.4 M |
$10.7 M |
| High Support |
$8.6 M |
$16.4 M |
$26.9 M |
| Ultra High |
$15.6 M |
$29.5 M |
$48.6 M |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$31,000 |
$150,000 |
| Low Support |
$340,000 |
$770,000 |
$1.5 M |
| Medium Support |
$2.6 M |
$5.1 M |
$8.6 M |
| High Support |
$6.9 M |
$13.1 M |
$21.5 M |
| Ultra High |
$12.4 M |
$23.6 M |
$39.0 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$46,000 |
$220,000 |
| Low Support |
$510,000 |
$1.1 M |
$2.2 M |
| Medium Support |
$3.9 M |
$7.5 M |
$12.8 M |
| High Support |
$10.3 M |
$19.3 M |
$31.5 M |
| Ultra High |
$18.6 M |
$35.0 M |
$57.5 M |
|
| Listing #: USA.76.041509.013 |
Page 3 of 5 |
Date Posted: 2009-05-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
2.1% |
2.9% |
3.7% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$250 |
$670 |
$1,300 |
$2,000 |
| Low Support |
$4,100 |
$8,900 |
$15,000 |
$27,000 |
| Medium Support |
$29,000 |
$57,000 |
$95,000 |
$170,000 |
| High Support |
$74,000 |
$150,000 |
$240,000 |
$440,000 |
| Ultra High Support |
$130,000 |
$260,000 |
$430,000 |
$780,000 |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 33999 - All Other Miscellaneous Manufacturing |
| |
| |
| |
| |
|
| Patent Numbers that apply to this Product/Service |
| 5824294 |
| 20060207046 |
| |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
75 |
| GRANTED Patents |
4 |
| Licensing Deals SIGNED |
4 |
| Innovations that have SHIPPED |
4 |
|
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
|
|
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
|
| Listing #: USA.76.041509.013 |
Page 4 of 5 |
Date Posted: 2009-05-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
|
|
 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$4,200 |
$20,000 |
| Low Support |
$45,000 |
$100,000 |
$200,000 |
| Medium Support |
$350,000 |
$690,000 |
$1.2 M |
| High Support |
$920,000 |
$1.8 M |
$2.9 M |
| Ultra High |
$1.7 M |
$3.1 M |
$5.2 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$7,500 |
$35,000 |
| Low Support |
$80,000 |
$180,000 |
$350,000 |
| Medium Support |
$630,000 |
$1.2 M |
$2.0 M |
| High Support |
$1.6 M |
$3.1 M |
$5.1 M |
| Ultra High |
$3.0 M |
$5.6 M |
$9.2 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.041509.013 |
Page 5 of 5 |
Date Posted: 2009-05-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
