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Simple Christmas Tree Stand
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Simple Christmas Tree Stand
Stable Christmas Tree Stand for home
This Christmas Tree stand is stable, easy to adjust for straightness, and simple to install in any enviroment.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $0 $3,400 $35,000 3 of 5
Final Design
1 of 5
Potential for Protection
19
29 is
Average
Low Support $40,000 $150,000 $420,000
Medium Support $350,000 $1.1 M $2.7 M
High Support $960,000 $3.0 M $7.2 M Remaining Time & Cost to First Sale
Ultra High $1.9 M $5.9 M $13.9 M 6 mos-1 yr $10k-$100k
Simple Christmas Tree Stand - Stable Christmas Tree Stand for home
Final Decision Maker: All individuals who have real Christmas Trees

This innovation is a tree stand for stable display of precut but real Christmas Trees in a home or business.   One person can easily set the tree and make adjustment for tree straightness and stability.  Adjustments can be made on an ongoing basis and are easy to perform.  Tree is extremely stable and will not fall over over time,  Any leaning that occurs can be easily readjusted.  There will be no loss of broken ornaments from the tree falling over.  Stand can be manufactured for any reasonable size Christmas Tree. 

$40 for One unassembled Christmas Tree StandSeeking: Research, Purchase, Investment, Distribution, Manufacturing/R&D

Email Inventor(s) Link to Website With More Info Link to YouTube Video
* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.041409.008 Page 1 of 5 Date Posted: 2009-04-18
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 3,100,000 50% 31.3 million trees sold in 2007x50% = 15.5 M optimistic 31.3 M x 10% = 3.1M Likely 31.3M x 1% =.31M Pessimistic http://www.nicholas.duke.edu/thegreengrok/holidaytrees 
Revenue per First Purchase $45.00 50% Based on other stands on the market. Factual estimate is based on what hardware would cost individual not including labor to make them. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 30% 30% Extreme profit margins could be obtained from furniture grade stands. Capable of extreme dressy presentation. Target market would probably be low grade, maybe even recycled plast 
Producer Profit (EBITD) 20% 50% Estimating product manufacture is difficult. You do not was too few or too many. But profit margin per piece should be high if built at decent volume. Storage is a problem. 
 
Innovation Status
Development
Status
3 of 5
Final Design
A working prototype model is complete and has been used by inventor for 15+ years. This model is 90% production ready as is.
Cost to First Sale (remaining) $10k-$100k 60% Investment to first sale is low. All pieces can be easily produced off of current manufacturing processes. Expansion to lower cost models is more expensive but not required.
Time to First Sale (remaining) 6 mos-1 yr 90% Sale is more based on time to Christmas. This is an extremely seasonal item. 0 sales from Feb to Oct. November would start sales and probably be the highest month. 
Confidence in Concept Claims made in description 80% Stand has longer than standard legs and higher than standard mounting points. Unique adjustment allows very incremental leveling adjustments. Easily installed mounting points. 
Proprietary
Protection Status
1 of 5
Potential for Protection
There was a patent search about 15 years ago and there were nothing close to this design present at that time. I have notice nothing close in the market at this time or since. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

15%

19%

31%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.041409.008 Page 2 of 5 Date Posted: 2009-04-18
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $100,000 Current GOAL $1 M
Photo can go here
Inventor(s) Commentary:
This is a product that could be easily produced. My issue is marketing and forecasting. The industry is very specific and extremely seasonal. Profit margins for the product could be high and various options available. Eltra cheap product made from recycled plastic or furniture grade for extreme displays with extreme profit margin but lower volume and high inventory...
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $3,400 $35,000
Low Support $40,000 $150,000 $420,000
Medium Support $350,000 $1.1 M $2.7 M
High Support $960,000 $3.0 M $7.2 M
Ultra High $1.9 M $5.9 M $13.9 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $8,300 $78,000
Low Support $100,000 $340,000 $870,000
Medium Support $920,000 $2.6 M $5.4 M
High Support $2.5 M $7.1 M $14.8 M
Ultra High $5.1 M $13.8 M $27.6 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $8,100 $79,000
Low Support $100,000 $340,000 $880,000
Medium Support $900,000 $2.5 M $5.5 M
High Support $2.5 M $7.1 M $14.9 M
Ultra High $5.1 M $13.8 M $27.7 M
Listing #: USA.76.041409.008 Page 3 of 5 Date Posted: 2009-04-18
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.1% 2.5% 4.3%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $50 $170 $400 $510
Low Support $820 $2,600 $5,800 $7,700
Medium Support $5,800 $18,000 $39,000 $53,000
High Support $16,000 $49,000 $110,000 $150,000
Ultra High Support $30,000 $95,000 $200,000 $290,000
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
32199 - All Other Wood Product Manufacturing
32613 - Laminated Plastics Plate, Sheet (except Packaging...
33272 - Turned Product and Screw, Nut, and Bolt Manufactu...
45112 - Hobby, Toy, and Game Stores
45291 - Warehouse Clubs and Supercenters
Patent Numbers that apply to this Product/Service
 
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 20
GRANTED Patents 0
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.041409.008 Page 4 of 5 Date Posted: 2009-04-18
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $530 $5,500
Low Support $6,400 $23,000 $67,000
Medium Support $56,000 $170,000 $420,000
High Support $150,000 $480,000 $1.1 M
Ultra High $310,000 $940,000 $2.2 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $940 $9,800
Low Support $11,000 $41,000 $120,000
Medium Support $99,000 $310,000 $750,000
High Support $270,000 $850,000 $2.0 M
Ultra High $550,000 $1.7 M $3.9 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.041409.008 Page 5 of 5 Date Posted: 2009-04-18
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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