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SYNAG (TM) Process for producing Synthetic Aggregate from Coal Ash Money Saving Ash Waste Use for Coal Power Plant Owners There are currently no reviews for this Innovation.
| SYNAG (TM) Process for producing Synthetic Aggregate from Coal Ash
Money Saving Ash Waste Use for Coal Power Plant Owners |
|
SYNAG is an environmentally friendly money saving way to convert coal power plant ash waste into a valuable product for road construction and decorative landscape applications. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$0 |
$26,000 |
$210,000 |
2 of 5
Successful Prototypes
|
5 of 5
Granted Patent Claims
|
43 29 is
Average
|
| Low Support |
$330,000 |
$980,000 |
$2.2 M |
| Medium Support |
$3.0 M |
$7.3 M |
$13.5 M |
| High Support |
$8.2 M |
$20.0 M |
$36.1 M |
Remaining Time & Cost to First Sale |
| Ultra High |
$15.9 M |
$39.0 M |
$69.1 M |
1-2 yrs
|
$1M-$10M
|
SYNAG (TM) Process for producing Synthetic Aggregate from Coal Ash
- Money Saving Ash Waste Use for Coal Power Plant Owners
Final Decision Maker: Coal Fired Power Plant Operators
The SYNAG(TM) Process uses specialized chemicals to cold-bond utility coal power fly ash waste for a hardened product that can be crushed and sized for construction applications. The product has the properties of construction aggregate as specified by ASTM International and the American Association of State Highway Transportation Officials (AASHTO). The SYNAG(TM) Process was developed and tested in partnership with the U.S. Department of Energy with the goal of turn a waste expense into a beneficial resource. Cost avoidance for ash disposal and long-term storage management and liability offer significant cost advantages for coal power plant owners. It is possible that a coal power plant could eliminate 100% of its ash disposal/storage costs using this technology. Because ashes used in the SYNAG(TM) Process do not have to meet the ASTM C-618 specifications for cement replacement, the process supplies a new option for the use of off-spec ash waste produced at power plants. The aggregate product can be produced and stockpiled during the construction off-season for use during the next construction season. The rock size, shape and color can be tailored to suit a variety of markets, including landscape design for commercial and residential customers. The SYNAG(TM) Process is cost-competitive with other processes for producing synthetic aggregate, and the resulting product is competitive with natural materials. Although process economics are determined by ash availability and transportation costs, estimated costs for synthetic aggregate produced using the SYNAG(TM) Process are significantly lower than for other synthetic aggregates. The otherwise unmarketable fine powder waste from natural aggregate processing can also be used in the SYNAG(TM) Process. Process economics are determined by ash availability & transportation costs; however, estimated costs are significantly lower than for other synthetic aggregate production methods. In addition, the coal power plant owner avoids long-term storage expense and liability risks such as the Novemeber 2008 ash pile collapse and community devastation and clean up cost that occurred in Tennessee.
| $250 for each $1000 saved in the ash disposal process | Seeking: Purchase, Distribution, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least... |
| Listing #: USA.76.041309.016 |
Page 1 of 5 |
Date Posted: 2009-04-16 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
|
|
| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
1,470 |
60% |
There are 1,470 coal power plants in the USA according to census data.
|
| Revenue per First Purchase |
$250,000.00 |
20% |
We do not know yet what the cost of ash disposal is for the average powerplant. Assuming that it is $1000000/year returns $250,000 under this pricing scheme. |
| % that will Repeat |
N/A |
N/A |
|
| Number of Annual Repeats |
N/A |
N/A |
|
| Revenue per Repeat Purchase |
N/A |
N/A |
|
| Reseller (Trade) Margin |
N/A |
N/A |
|
| Producer Profit (EBITD) |
16% |
40% |
Profit margin is based on waste cost avoidance of the power generation and the profit margin of street/highway construction. The low end is lawn and garden retail sales margin |
| |
| Innovation Status |
|
Development
Status |
2 of 5
Successful Prototypes
|
Prototype productions have been produced with consistent quality and process control demonstrated. Engineering scale up design is the next step. |
| Cost to First Sale (remaining) |
$1M-$10M |
30% |
Starting this enterprise requires plant scale up design effort, building, marketing, sales, and distribution of the finished product lines of sythetic aggregate. |
| Time to First Sale (remaining) |
1-2 yrs |
50% |
The process is proven at small scale and time involved is for engineering detail design for a commercial scale processing plant. |
| Confidence in Concept Claims made in description |
60% |
The SYNAG(TM) process was developed with the U.S. Dept. of Energy and tested extensively with a variety of ashes. |
Proprietary
Protection Status |
5 of 5
Granted Patent Claims
|
Patents provide detailed and broad coverage of process and numerous claims. |
| Concept Score & Diagnostics |
|
|
| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
 |
|
|
| Reason to Believe |
|
|
|
| Dramatic Difference |
|
 |
|
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| Listing #: USA.76.041309.016 |
Page 2 of 5 |
Date Posted: 2009-04-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$3 M |
Current GOAL |
$10 M |
Synthetic aggregate from coal power plant ash waste provides a ready supply of variable sized and shaped rock for construction and landscaping while protecting the environment. |
Inventor(s) Commentary:
We envision a few entrepreneurs charging coal power plant owners 25% of their cost savings from eliminating ash waste storage and liability while earning income from end product sales of aggregate/rock for construction and decorative landscaping. SYNAG is environmentally friendly and easily shaped and colored to maximize decorative landscape creative usage. Rock size can be varied to meet a variety of road construction, building construction, and landscaping market needs and wants. |
|
CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$26,000 |
$210,000 |
| Low Support |
$330,000 |
$980,000 |
$2.2 M |
| Medium Support |
$3.0 M |
$7.3 M |
$13.5 M |
| High Support |
$8.2 M |
$20.0 M |
$36.1 M |
| Ultra High |
$15.9 M |
$39.0 M |
$69.1 M |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$40,000 |
$310,000 |
| Low Support |
$500,000 |
$1.5 M |
$3.2 M |
| Medium Support |
$4.5 M |
$11.0 M |
$19.7 M |
| High Support |
$12.2 M |
$30.2 M |
$53.3 M |
| Ultra High |
$23.9 M |
$58.4 M |
$101.7 M |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$39,000 |
$310,000 |
| Low Support |
$500,000 |
$1.5 M |
$3.2 M |
| Medium Support |
$4.5 M |
$11.0 M |
$19.8 M |
| High Support |
$12.4 M |
$30.2 M |
$53.0 M |
| Ultra High |
$23.8 M |
$58.2 M |
$101.7 M |
|
| Listing #: USA.76.041309.016 |
Page 3 of 5 |
Date Posted: 2009-04-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
|
|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
1.6% |
3.6% |
6.1% |
Sales & Marketing
Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$740 |
$2,400 |
$5,400 |
$7,100 |
| Low Support |
$13,000 |
$35,000 |
$72,000 |
$110,000 |
| Medium Support |
$93,000 |
$250,000 |
$480,000 |
$740,000 |
| High Support |
$250,000 |
$670,000 |
$1.3 M |
$2.0 M |
| Ultra High Support |
$520,000 |
$1.3 M |
$2.5 M |
$4.0 M |
| Sales & Marketing Support Level Assumptions |
| Sales & Marketing Support Level Assumptions |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Confidence |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
% |
| Low Support (Small Company) |
20% |
10% |
2% |
N/A |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
N/A |
| High Support (Large Company) |
75% |
45% |
34% |
N/A |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
N/A |
|
Graph of EQUIVALENT (Awareness x Distribution) Combinations
 |
NAICS Industry Codes
For This Invention |
| 44419 - Other Building Material Dealers |
| 44411 - Home Centers |
| 23731 - Highway, Street, and Bridge Construction |
| 22111 - Electric Power Generation |
| 44422 - Nursery, Garden Center, and Farm Supply Stores |
|
| Patent Numbers that apply to this Product/Service |
| 6,517,631 |
| 6,808,562 |
| 6,334,895 |
| |
| |
|
| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
35 |
| GRANTED Patents |
33 |
| Licensing Deals SIGNED |
14 |
| Innovations that have SHIPPED |
5 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.76.041309.016 |
Page 4 of 5 |
Date Posted: 2009-04-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
|
Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$4,200 |
$33,000 |
| Low Support |
$52,000 |
$160,000 |
$350,000 |
| Medium Support |
$480,000 |
$1.2 M |
$2.1 M |
| High Support |
$1.3 M |
$3.2 M |
$5.7 M |
| Ultra High |
$2.5 M |
$6.2 M |
$10.9 M |
 Annual Sales - Probability Forecast - United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$0 |
$7,400 |
$58,000 |
| Low Support |
$93,000 |
$280,000 |
$610,000 |
| Medium Support |
$850,000 |
$2.1 M |
$3.8 M |
| High Support |
$2.3 M |
$5.6 M |
$10.2 M |
| Ultra High |
$4.5 M |
$11.0 M |
$19.4 M |
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
| Listing #: USA.76.041309.016 |
Page 5 of 5 |
Date Posted: 2009-04-16 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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