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GermKiller Exercise Equipment
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GermKiller Exercise Equipment
Sterile weights and machines for health clubs and gyms
A coating that creates a long-lasting, germ killing surface that can be applied to sports and exercise equipment, medical devices and surfaces, and computer keyboards.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $0 $2,300 $20,000 1 of 5
In Development
2 of 5
Patent Pending
29
29 is
Average
Low Support $33,000 $95,000 $220,000
Medium Support $300,000 $690,000 $1.3 M
High Support $820,000 $1.9 M $3.6 M Remaining Time & Cost to First Sale
Ultra High $1.6 M $3.6 M $6.9 M 3-5 yrs $1M-$10M
GermKiller Exercise Equipment - Sterile weights and machines for health clubs and gyms
Final Decision Maker: Health clubs and gyms

This technology combines the strength of carbon nanotubes and the germ killing power of natural enzymes to produce long lasting films that keep surfaces sanitary. There has been growing concern about contaminated public surfaces spreading infections such as staph. Shared and public surfaces such as sports equipment, computers and hospital equipment can build up infectious levels of these dangerous microbes, putting the public health at risk. This analysis studies the market for shared exercise equipment.

Typical germ killing products typically don't last, either because a temporary treatment is used (such as a cleaner) or the coating used rubs off over time. By combining carbon nanotubes with the killing agent, strength is added to the coating so that it remains on the surface. The active killing agent also is long lasting, and functions in a way so that it does not create resistant bacteria.

Lab testing at Auburn University has demonstrated that these strong surfaces are capable of killing staph bacteria on contact. An ability to change the properties of the coating has also been shown. A variety of methods of production and application are envisioned, and research is ongoing. These novel coatings could also potentially be used with other compounds with desirable properties.  US and PCT patents are pending. The lead inventors have extensive experience and success in both nanotechnology and enzyme chemistry.

$2,000 for one set of hex dumbellsSeeking: Purchase

Email Inventor(s) Link to Website
With More Info
Link to
YouTube Video
Inventor(s) Open to
Consulting Requests
Agree to use
Fair Contract
* Consumption sales forecast. Does not include "Random" events or “Inventory Fill”. Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ...”With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.75.040909.019 Page 1 of 5 Date Posted: 2009-04-13
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 23,500 50% MOST LIKELY: There are 23,500 health clubs in the US: http://www.goldsgym.com/golds/franchising/facts.php High: accounts for other large buyers, e.g. rehab centers. Low: estimate 
Revenue per First Purchase $4,000.00 40% Typically, sets of hex dumbells sell for about $2000. Two sets would be needed for a moderately sized health club. Others may purchase only 1; others, 4 or more. 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin 50% 30% Based on data provided. 
Producer Profit (EBITD) 14% 30% MOST LIKELY based on data provided for coating manufacturing and athletic goods manufacturing (both at 13.8%); high and low end are estimates. 
 
Innovation Status
Development Status 1 of 5
In Development
Films have been produced with carbon nanotubes and lysozyme on a lab scale. Robust physical properties have been retained and antimicrobial properties have been demonstrated.
Cost to First Sale (remaining) $1M-$10M 20% Further development, testing and manufacturing scale-up is needed.
Time to First Sale (remaining) 3-5 yrs 20% Further development, testing and manufacturing scale-up is needed. 
Confidence in Concept Claims made in description 40% Factual statements of work done thus far. Claims on property of final products have been limited. 
Proprietary Protection Status 2 of 5
Patent Pending
US and PCT non-provisionals have been filed (not published). In-house patent attorney felt confident enough in claims to help green light filing at university expense. 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

22%

29%

36%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.75.040909.019 Page 2 of 5 Date Posted: 2009-04-13
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $1 M Current GOAL $10 M
Micrograph of germ killing films. These films have been shown to kill staph on contact.
Inventor(s) Commentary:
Number of years experience information provided is a combined value for the two lead inventors. Also, this invention has been featured in an article on MSNBC.com:
http://www.msnbc.msn.com/id/25838829/wid/26076327/page/2/
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $2,300 $20,000
Low Support $33,000 $95,000 $220,000
Medium Support $300,000 $690,000 $1.3 M
High Support $820,000 $1.9 M $3.6 M
Ultra High $1.6 M $3.6 M $6.9 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $4,100 $35,000
Low Support $58,000 $160,000 $370,000
Medium Support $540,000 $1.2 M $2.3 M
High Support $1.4 M $3.3 M $6.1 M
Ultra High $2.7 M $6.3 M $11.6 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $4,000 $35,000
Low Support $58,000 $170,000 $370,000
Medium Support $540,000 $1.2 M $2.3 M
High Support $1.4 M $3.4 M $6.1 M
Ultra High $2.8 M $6.3 M $11.5 M
Listing #: USA.75.040909.019 Page 3 of 5 Date Posted: 2009-04-13
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 1.1% 1.6% 2.1%
Sales & Marketing Support Level Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $19 $54 $110 $160
Low Support $340 $800 $1,400 $2,400
Medium Support $2,400 $5,300 $9,100 $16,000
High Support $6,800 $15,000 $25,000 $44,000
Ultra High Support $13,000 $28,000 $47,000 $83,000
Sales & Marketing Support Level Assumptions
Sales & Marketing
Support Level
Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Estimate
of Odds
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% N/A
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
32551 - Paint and Coating Manufacturing
33992 - Sporting and Athletic Goods Manufacturing
45111 - Sporting Goods Stores
 
 
Patent Numbers that apply to this Product/Service
 Pending (not published)
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 47
GRANTED Patents 8
Licensing Deals SIGNED 0
Innovations that have SHIPPED 0
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.75.040909.019 Page 4 of 5 Date Posted: 2009-04-13
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - for Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $260 $2,200
Low Support $3,700 $11,000 $24,000
Medium Support $34,000 $77,000 $150,000
High Support $91,000 $210,000 $400,000
Ultra High $170,000 $400,000 $760,000
Assumptions: exchange rate of $1.00 US = $1.01083 CAN; population of 33,390,141
Annual Sales - Probability Forecast - for United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low £0 £230 £2,000
Low Support £3,300 £9,600 £22,000
Medium Support £30,000 £70,000 £130,000
High Support £82,000 £190,000 £360,000
Ultra High £160,000 £360,000 £690,000
Assumptions: exchange rate of $1.00 US = £0.50458 UK; population of 60,776,238
Listing #: USA.75.040909.019 Page 5 of 5 Date Posted: 2009-04-13
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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