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Haulin' Hooks weightlifting strap / hook combination
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Haulin' Hooks weightlifting strap / hook combination
Patented weight lifting straps / hook for consumer
Patented Haulin Hooks offer 2 in 1 weightlifting strap / hooks combination, "never drop" hook design, one size fits all adjustable hook sleeves. Our Haulin Hooks wrist wraps are fully load tested and model specific load rated.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Development
Status
Proprietary
Protection Status
Concept
Score
Ultra Low $1 $89,000 $520,000 5 of 5
Shipping & Selling
5 of 5
Granted Patent Claims
39
29 is
Average
Low Support $1.2 M $2.6 M $4.7 M
Medium Support $11.2 M $18.0 M $27.8 M
High Support $30.9 M $49.1 M $74.5 M Remaining Time & Cost to First Sale
Ultra High $57.5 M $90.7 M $138.0 M < 6 months < $10k
Haulin' Hooks weightlifting strap / hook combination - Patented weight lifting straps / hook for consumer
Final Decision Maker: consumer

Patented Haulin Hooks offer 2 in 1 weightlifting strap / hooks combination, "never drop" hook design, one size fits all adjustable hook sleeves.  Our Haulin Hooks wrist wraps are fully load tested and model specific load rated.
The Vision
(The weight room scholar figured a grip assist ought to act the part by giving lifters extra "hold time" for submax lifts and pulls. He also deduced...)...That grip aids be trusted to "totally" hold the big weights, to finish sets and land them during grip failure situations...Without freakin' the poor lifter into losing it and bailing out on the prime
growin' reps!A connection that secure would also benefit bodybuilders with open palm "latt" targeting on their agenda! And to utterly kick down the door of possibilities, why not introduce the world's first ever dual attachment option to give bodybuilders rapid "hook ups" and powerlifters traditional "strap-n-wrap" for maximum control. The best of both worlds! All joined in one sweet wrist tool!
And speaking of the wrist...Hold-On Hall Of Fame
(A component of "make it or break it" significance that had to meet 3 primary objectives to gain admission into the "Hold-On Hall Of Fame"!)First and foremost this wrist strap would need to be PLUSH! Constricting, chafing or bruising under any load just wouldn't cut it! Secondly, it had to stay in place with an easily adjustable and secure compression fit. And last but not least, how about the ability to fit a 90-pound female bodybuilder, a 300-pound powerlifter, and every weightlifter in between! Now we're talkin' about...The Ultimate Hold-On!
(The kind of kick-butt wrist hardware battle-hardened masters of the craft of resistance exercise dream about!)A gear drive to get V-Twin power to the pavement for mass kicking results! Results confirmed by the inventor with an overall bodybuilding victory, made possible in large part by its use! Which was a cause for celebration...At long last having access to a pull tool worthy of the war...A war that no lifter should be ill-equipped to fight...Nor need be since the introduction of
original, patented
Haulin' Hooks...
The Ultimate Hold-On for the Ultimate Warrior!

$54.95 for one Haulin Hook Hardcore model (Pair)Seeking: Purchase, Investment, Distribution, Manufacturing/R&D

* Consumption sales forecast. Does not include "Random" events or "Inventory Fill". Forecast is for Year 1 for Large or Year 2 for Small Companies.
  Forecast should be read as ..."With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.76.040909.011 Page 1 of 5 Date Posted: 2009-04-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate
Confidence Inventor(s) Commentary
Data Source or Basis for Assumptions
# of Possible Final Decision Makers 28,000,000 90% Based on information by Millenium Marketing for Hypertrophy Enterprises through the National Sporting Goods Association and the US Department of Commerce, Office of Consumer Goods 
Revenue per First Purchase $60.90 90% These numbers are based on existing sales numbers and a 3+ year track record of currently selling these product lines 
% that will Repeat N/A N/A  
Number of Annual Repeats N/A N/A  
Revenue per Repeat Purchase N/A N/A  
Reseller (Trade) Margin N/A N/A  
Producer Profit (EBITD) 35% 90% Based on existing sales with a 3+ year history and sold to retail as well as wholesale / webstores 
 
Innovation Status
Development
Status
5 of 5
Shipping & Selling
fully developed, tested and in production currently selling and shipping product
Cost to First Sale (remaining) < $10k 90% All R&D is completed these units are currently on the market, retail, and wholesale seeking distibuters / licensees both National and Internationally
Time to First Sale (remaining) < 6 months 90% All R&D is completed these units are currently on the market, retail, and wholesale seeking distibuters / licensees both National and Internationally 
Confidence in Concept Claims made in description 90% currently selling product with a three year+ history with little or no returns / refunds, very favorable testimonial responses 
Proprietary
Protection Status
5 of 5
Granted Patent Claims
full patent protection 
Concept Score & Diagnostics
Merwyn Concept Score
With Confidence Bands
Pessimistic
80% odds
of at Least
Most Likely
50% odds
of at Least
Optimistic
20% odds
of at Least

26%

39%

54%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.76.040909.011 Page 2 of 5 Date Posted: 2009-04-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $0.4 M Current GOAL $0.5 M
Haulin Hooks Hardcore Model MBF-105 Load rated to 800 lbs per set
Inventor(s) Commentary:
please refer to our corporate website:
www.hold-ons.com for further information. There are other products pending based on our patented hook design such as the EZ-Dip and EZ -Squat which can be seen at:
http://www.youtube.com/user/HypertrophyLLC
CURRENT SALES FORECAST
 
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $89,000 $520,000
Low Support $1.2 M $2.6 M $4.7 M
Medium Support $11.2 M $18.0 M $27.8 M
High Support $30.9 M $49.1 M $74.5 M
Ultra High $57.5 M $90.7 M $138.0 M
If MARKETING CONCEPT Improved
(Increase Concept Score by +20 Points)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $130,000 $810,000
Low Support $2.0 M $4.0 M $7.2 M
Medium Support $17.5 M $27.7 M $41.4 M
High Support $49.3 M $76.3 M $111.5 M
Ultra High $91.7 M $140.3 M $204.6 M
If MARKETING CONCEPT and PRODUCT/SERVICE Improved
(Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%)
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $1 $140,000 $820,000
Low Support $2.0 M $4.0 M $7.2 M
Medium Support $17.5 M $28.0 M $41.4 M
High Support $49.7 M $76.0 M $111.0 M
Ultra High $92.3 M $140.2 M $206.2 M
Listing #: USA.76.040909.011 Page 3 of 5 Date Posted: 2009-04-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Details
Fair Market Royalty (%)
  Conservative - 80% Odds
Royalty Percentage
Most Likely - 50% Odds
Royalty Percentage
Aggressive - 20% Odds
Royalty Percentage
At CURRENT State & Status 5.3% 7.3% 9.4%
Sales & Marketing
Support Level
Annual Inventor Royalty Revenue 3 Year Value
to Inventor
If 50% Odds
80% Odds 50% Odds 20% Odds
Ultra Low Support $5,400 $14,000 $26,000 $42,000
Low Support $90,000 $180,000 $300,000 $550,000
Medium Support $700,000 $1.2 M $1.8 M $3.7 M
High Support $2.0 M $3.4 M $5.0 M $10.1 M
Ultra High Support $3.6 M $6.2 M $9.2 M $18.6 M
Sales & Marketing Support Level Assumptions
Sales & Marketing Support Level Assumptions Sample Numbers
% Aware x
% Distribution
(Aware & Able)
Inventor
Confidence
% Distribution % Awareness
Ultra Low Support
(Word of Mouth)
5% 3% 0.2% %
Low Support
(Small Company)
20% 10% 2% N/A
Medium Support
(Medium Sized Company)
50% 25% 13% N/A
High Support
(Large Company)
75% 45% 34% N/A
Ultra High Support
(Mega or Niche)
90% 70% 63% N/A
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
45111 - Sporting Goods Stores
 
 
 
 
Patent Numbers that apply to this Product/Service
 #7,008,355
 
 
 
 
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 35
GRANTED Patents 6
Licensing Deals SIGNED 0
Innovations that have SHIPPED 1
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
Listing #: USA.76.040909.011 Page 4 of 5 Date Posted: 2009-04-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911

Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - Canada
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $14,000 $83,000
Low Support $200,000 $410,000 $750,000
Medium Support $1.8 M $2.9 M $4.4 M
High Support $4.9 M $7.8 M $11.8 M
Ultra High $9.1 M $14.4 M $21.9 M
Annual Sales - Probability Forecast - United Kingdom
Sales & Marketing
Support Level
Conservative
80% odds
of selling
Most Likely
50% odds
of selling
Aggressive
20% odds
of selling
Ultra Low $0 $25,000 $150,000
Low Support $350,000 $730,000 $1.3 M
Medium Support $3.1 M $5.1 M $7.8 M
High Support $8.7 M $13.8 M $20.9 M
Ultra High $16.2 M $25.5 M $38.8 M
Forecast are calculated based on population, (PPP) purchasing power parity, International Trade, Urbanization and the Human Growth Index.
Forecast can be skewed for some industries, so for best results, adjusting the number of final decision makers for every country is recommended.
Listing #: USA.76.040909.011 Page 5 of 5 Date Posted: 2009-04-09
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2009-2010. Eureka! Institute. Inc. All Rights Reserved. Used under license by Merwyn Research, Inc. Patents Granted or Pending www.Merwyn.com
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