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Red Button Design, 'ROSS', Water Transport, Sanitation and Storage System human powered water purification system for rural Africa
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 | This is BIG idea This is one of those ideas that can really make a difference. And, it looks like there is a real way to make money and do a really good thing at the same time - way cool.
Posted by: Zach on 04/20/2009 | | |
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| Very, Very Cool This idea can change the world for many people. I'm going to immediately e-mail it to my daughter in Africa - to see if she can find connections.
In addition, I'm going to also e-mail it to some friends in the corporate world who might be able to help.
This is also the reason that the Planet Eureka! network exists Posted by: Doug Hall - Planet Eureka! Founder on 04/17/2009 | | |
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| Red Button Design, 'ROSS', Water Transport, Sanitation and Storage System
human powered water purification system for rural Africa |
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ROSS is a 3-in-1, household level solution to the problems of water transport, sanitation and storage in the developing world. |
 Annual Sales Forecast for USA * | Innovation Status |
Idea |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
Development
Status |
Proprietary
Protection Status |
Concept
Score |
| Ultra Low |
$54 |
$4.8 M |
$53.1 M |
2 of 5
Successful Prototypes
|
2 of 5
Patent Pending
|
33 29 is
Average
|
| Low Support |
$64.5 M |
$229.9 M |
$615.3 M |
| Medium Support |
$573.3 M |
$1.8 B |
$3.9 B |
| High Support |
$1.6 B |
$4.8 B |
$10.5 B |
Remaining Time & Cost to First Sale |
| Ultra High |
$3.0 B |
$9.0 B |
$19.4 B |
1-2 yrs
|
$100k-$1M
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Red Button Design, 'ROSS', Water Transport, Sanitation and Storage System
- human powered water purification system for rural Africa
Final Decision Maker: Procurement officers of Non Government Organisations, Charities or Aid Organisations.
ROSS is a 3-in-1,household level, water transport, sanitation and storage solution for use inthe developing world.ROSS allows its users tocomfortably transport large volumes of water from the nearest available source,sanitise this water for drinking and bathing use, and then safely store itwithin the home. This can remove, in many cases, the need to independentlyprocure solutions to these 3 key issues easing the burden of administration,warehousing, distribution, deployment and both aid worker and end usertraining. In addition, ROSS sanitises water in a single step without theneed for heat treating, UV or chemicals and using no external powersource, giving it a degree of logistical independence from supply chains, anessential advantage in areas of political, social or meteorological disruption.It is suitable forboth relief, in the case of contaminated or disrupted water supply and, forthose without a local source of safe water, as a life saving everyday applianceuntil a sustainable water infrastructure can be established.It was designed anddeveloped from concept stage by internationally award winning design companyRed Button Design, with the input of charities, non-government organisationsand non-profits working in the field, as well as major organisations suchas the International Federation of the Red Cross, The World HealthOrganisation and The United Nations family, thus ensuring it is bothfit-for-purpose and in line with current policy recommendations on theprovision of drinking water.The user would push theunit to the nearest source of water, fill the 50 litre tank and roll the unitback to their community. ROSS uses a patented method to translate the rotationof the wheels into energy sufficient to drive a pump and filter configurationheld securely within the tank, sanitising water 'on-the-go' so that once theuser has returned to the community the water dispensed is safe to drink or canbe safely stored within the unit for later use. The unit's large volumewill reduce by 2/3rds the number of journeys needed for one individual tosupply her family with safe water. Accounting for the reduction injourneys taken and reduced distance traveled to the nearest watersource (vs nearest approved, safe source) ROSS could reduce the distanceshe walks by >30km per day.
| $110 for one ROSS unit including initial filter | Seeking: Research, Purchase, Investment, Distribution, Manufacturing/R&D |
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* Consumption sales forecast. Does not include "Random" events or “Inventory Fill”. Forecast is for Year 1 for Large or Year 2 for Small Companies.
Forecast should be read as ...”With Low marketing support there is an 80% odds of achieving sales of at least...
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| Listing #: USA.75.040109.009 |
Page 1 of 5 |
Date Posted: 2009-04-13 |
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| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Report Assumptions and Inventor(s) Commentary
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| Inventor(s) Assumptions |
"Most Likely"
Estimate |
Confidence |
Inventor(s) Commentary
Data Source or Basis for Assumptions |
| # of Possible Final Decision Makers |
3,000,000 |
60% |
48,000 NGOs operating internationally (2,732 of which are large enough to have consultative status with the UN) & an estimated 3-5 million NGOs operating intra-country
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| Revenue per First Purchase |
$55,000.00 |
60% |
Purchasers are procurement officers for NGOs serving multiple communities of ~17,000 individuals. Data obtained from market research questionnaires & letters of intent from NGOs |
| % that will Repeat |
35% |
60% |
NGOs will purchase small numbers initially to test their suitability for the community before buying additional units for that, & neighbouring communities, expanding their support. |
| Number of Annual Repeats |
1.0 |
60% |
The filters have a lifespan of approx 1 year, therefore it is highly unlikely that repeat purchasing patterns will deviate widely from a 12 month repeat purchase |
| Revenue per Repeat Purchase |
$1,943.00 |
50% |
data regarding purchase of replacement filter parts has been obtained from market research questionnaires issued to interested NGOs & also letters of intent received from NGOs |
| Reseller (Trade) Margin |
N.A. |
N.A. |
|
| Producer Profit (EBITD) |
30% |
50% |
Based upon cash flow forecasts & cost of production as estimated from cost of prototype production / development. |
| |
| Innovation Status |
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| Development Status |
2 of 5
Successful Prototypes
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Working prototypes have been constructed & tested against lab data, further refinement through field trials is necessary & ongoing in conjunction with The Red Cross & W.H.O |
| Cost to First Sale (remaining) |
$100k-$1M |
60% |
Based on the cost of further research, development, tooling, overheads & product certification as quoted by external consultants & confirmed by our in-house designers & engineers. |
| Time to First Sale (remaining) |
1-2 yrs |
60% |
Based on the time necessary for further research, development & product certification as quoted by external consultants & confirmed by our in-house designers & engineers. |
| Confidence in Concept Claims made in description |
60% |
Working prototypes have been constructed & tested against both theoretical & laboratory gained data. |
| Proprietary Protection Status |
2 of 5
Patent Pending
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We filed for a UK patent in Feb 2007, further to this a PCT was filed in Feb 2008 with a deadline of Aug 2009. A search report returned no prior art to compromise the project. |
| Concept Score & Diagnostics |
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| Concept Diagnostics |
Red |
Yellow |
Green |
| Percentile Group |
Bottom 40% |
Middle 40% |
Top 20% |
| Overt Benefit |
|
|
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| Reason to Believe |
 |
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| Dramatic Difference |
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| Listing #: USA.75.040109.009 |
Page 2 of 5 |
Date Posted: 2009-04-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Inventor Commentary & Alternative Development Scenarios
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| Inventor(s) Sales Goals |
| Minimum Goal |
$1.1 M |
Current GOAL |
$9.9 M |
ROSS purifies collected water to safe drinking standards "on-the-go" as the unit is pushed along, by using the rotation of the wheels to drive a filtration system within the tank. |
Inventor(s) Commentary:
We see this product moving away from the stigmatised image of donated 'foreign aid' & becoming an aspirational product able to be branded with advertisements or logos facilitating new brand awareness for multinational corporations in emerging markets. To date, we have received requests for in excess of 45,000 units which we require investment to satisfy and, moving forward, we have a further product approaching proof of concept stage as well as a portfolio of early stage product concepts. |
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CURRENT SALES FORECAST |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$54 |
$4.8 M |
$53.1 M |
| Low Support |
$64.5 M |
$229.9 M |
$615.3 M |
| Medium Support |
$573.3 M |
$1.8 B |
$3.9 B |
| High Support |
$1.6 B |
$4.8 B |
$10.5 B |
| Ultra High |
$3.0 B |
$9.0 B |
$19.4 B |
If MARKETING CONCEPT Improved (Increase Concept Score by +20 Points) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$92 |
$8.0 M |
$87.2 M |
| Low Support |
$106.4 M |
$377.7 M |
$998.2 M |
| Medium Support |
$947.7 M |
$2.9 B |
$6.2 B |
| High Support |
$2.7 B |
$8.0 B |
$16.9 B |
| Ultra High |
$5.0 B |
$14.8 B |
$31.5 B |
If PRODUCT/SERVICE Improved (Increase Repeat Rate & Number of Repeats by 30% and Revenue Per Purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$54 |
$5.0 M |
$53.5 M |
| Low Support |
$66.7 M |
$233.3 M |
$619.7 M |
| Medium Support |
$585.6 M |
$1.8 B |
$3.9 B |
| High Support |
$1.6 B |
$4.9 B |
$10.5 B |
| Ultra High |
$3.1 B |
$9.1 B |
$19.5 B |
If MARKETING CONCEPT and PRODUCT/SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and Revenue per purchase 20%) |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$92 |
$8.2 M |
$86.8 M |
| Low Support |
$108.8 M |
$382.1 M |
$1.0 B |
| Medium Support |
$973.4 M |
$2.9 B |
$6.2 B |
| High Support |
$2.7 B |
$8.1 B |
$17.1 B |
| Ultra High |
$5.1 B |
$15.0 B |
$31.8 B |
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| Listing #: USA.75.040109.009 |
Page 3 of 5 |
Date Posted: 2009-04-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Details
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|
| Fair Market Royalty (%) |
| |
Conservative - 80% Odds
Royalty Percentage |
Most Likely - 50% Odds
Royalty Percentage |
Aggressive - 20% Odds
Royalty Percentage |
| At CURRENT State & Status |
2.1% |
3.9% |
5.9% |
| Sales & Marketing Support Level |
Annual Inventor Royalty Revenue |
3 Year Value
to Inventor
If 50% Odds |
| 80% Odds |
50% Odds |
20% Odds |
| Ultra Low Support |
$200,000 |
$630,000 |
$1.3 M |
$1.9 M |
| Low Support |
$3.5 M |
$9.7 M |
$19.6 M |
$29.0 M |
| Medium Support |
$26.1 M |
$67.1 M |
$129.6 M |
$201.4 M |
| High Support |
$70.4 M |
$181.6 M |
$350.8 M |
$544.9 M |
| Ultra High Support |
$130.4 M |
$340.5 M |
$646.5 M |
$1.0 B |
| Sales & Marketing Support Level Assumptions |
Sales & Marketing
Support Level |
Sample Numbers |
% Aware x
% Distribution
(Aware & Able) |
Inventor
Estimate
of Odds |
| % Distribution |
% Awareness |
| Ultra Low Support (Word of Mouth) |
5% |
3% |
0.2% |
60% |
| Low Support (Small Company) |
20% |
10% |
2% |
60% |
| Medium Support (Medium Sized Company) |
50% |
25% |
13% |
40% |
| High Support (Large Company) |
75% |
45% |
34% |
40% |
| Ultra High Support (Mega or Niche) |
90% |
70% |
63% |
30% |
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Graph of EQUIVALENT (Awareness x Distribution) Combinations
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NAICS Industry Codes
For This Invention |
| 54133 - Engineering Services |
| 54149 - Other Specialized Design Services |
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| Patent Numbers that apply to this Product/Service |
| 0702910.1. |
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| Inventor(s) PEDIGREE |
| Years EXPERIENCE in related industry |
0 |
| GRANTED Patents |
0 |
| Licensing Deals SIGNED |
0 |
| Innovations that have SHIPPED |
0 |
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For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/xxx,xxx", Non provisional application "12/xxx,xxx", Design patent application "29/xxx,xxx"
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CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor-supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results.
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| Listing #: USA.75.040109.009 |
Page 4 of 5 |
Date Posted: 2009-04-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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Additional Forecasts for Other Countries
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 Annual Sales - Probability Forecast - for Canada |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
$6 |
$530,000 |
$5.9 M |
| Low Support |
$7.2 M |
$25.5 M |
$68.2 M |
| Medium Support |
$63.5 M |
$194.8 M |
$427.1 M |
| High Support |
$176.7 M |
$532.2 M |
$1.2 B |
| Ultra High |
$331.5 M |
$992.6 M |
$2.1 B |
Assumptions: exchange rate of $1.00 US = $1.01083 CAN; population of 33,390,141
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 Annual Sales - Probability Forecast - for United Kingdom |
Sales & Marketing
Support Level |
Conservative
80% odds
of selling |
Most Likely
50% odds
of selling |
Aggressive
20% odds
of selling |
| Ultra Low |
£5 |
£480,000 |
£5.3 M |
| Low Support |
£6.5 M |
£23.1 M |
£61.9 M |
| Medium Support |
£57.7 M |
£176.8 M |
£387.6 M |
| High Support |
£160.4 M |
£483.0 M |
£1.1 B |
| Ultra High |
£300.9 M |
£900.9 M |
£1.9 B |
Assumptions: exchange rate of $1.00 US = £0.50458 UK; population of 60,776,238
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| Listing #: USA.75.040109.009 |
Page 5 of 5 |
Date Posted: 2009-04-13 |
| ©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911 |
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